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Market Research Report

The Enterprise Mobile App Market Status Report 2012

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The Enterprise Mobile App Market Status Report 2012
Published: June 4, 2012 Content info:


The Enterprise Mobile App Market Status Report 2012 provides key data and insights that help enterprises, app developers, and IT and service providers gain an overview of on this market. It includes an analysis of the current status, trends and developments.

The Enterprise Mobile App Status Report 2012

The status of mobile apps in the enterprise environment

Following the successful adoption of "Business to Customers" apps and the proliferation of Bring Your Own Device practices the market for mobile applications in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile capabilities, are now focusing on the deployment of "Business to Employee" and "Business to Partner" apps.

The Enterprise Mobile App Market Status Report 2012 provides key data and insights that help enterprises, app developers, and IT and service providers gain an overview of on the market for mobile apps in the enterprise. It also includes a thorough analysis of the current status, trends and developments; hence, it is an invaluable tool for anyone looking to identify market trends, key technologies and future developments.

Topics discussed include:

  • Mobile app development tactics
  • Choice of platforms given existing IT structure
  • Sourcing enterprise relevant apps within the consumer ecosystem
  • Traditional enterprise software vendors offerings
  • Management of apps and devices

The Enterprise Mobile App Status Report 2012 also reports the results of an enterprise mobility survey in which 476 companies took part. Case studies provide an exemplification of strategies employed to manage and position enterprise mobile apps. In-depth interviews with developers targeting this market were carried out and provide a unique perspective of the current challenges and trends.

The Enterprise Mobile App Market Status Report 2012 covers 5 major aspects:

  • Characteristics of the market for mobile apps in the enterprise
    • This chapter explores the drivers of the mobile app adoption within enterprises and explains in detail the mobile app value chain.
  • Status of mobile apps in enterprises
    • This chapter explores how companies are currently using mobile apps. It describes companies policies with regards to mobile devices in use, issues that hinder adoption, usage and benefits of apps currently deployed, sourcing and distribution channels, planned investment and future plans with regards to adoption.
  • The status of enterprise apps sourcing
    • This chapter provides an overview of the offerings currently available within the consumer app ecosystem by making a distinction between "Core Enterprise" and enterprise relevant/ irrelevant apps. It also describes the offerings of traditional enterprise software vendors, OEM/ Hardware vendors, OS providers, and "mobile first" vendors.
  • Mobile device and app management
    • This chapter describes the current status of MDM (Mobile Device Management) and MEAPs (Mobile Enterprise Application Platforms) and service providers providers. It also includes a detailed description of the top 5 vendors in both MDM and MEAP.
  • Trends and challenges in the enterprise mobile app market
    • This chapter shows the main trends and challenges in enterprise mobility by focusing on four major areas: Apps, app developers, vendors and service providers, and security, management and policy.
Table of Contents

Table of Contents

1 Contents

2 Preface

3 Characterizing the market for mobile apps in the enterprise

  • 3.1 Drivers of mobile app adoption
  • 3.2 Enterprise mobile app value chain
  • 3.3 Scope of the report

4 Status of mobile apps in the enterprise

  • 4.1 How companies are using enterprise apps
    • 4.1.1 Mobile device policy in the enterprise
    • 4.1.2 Current and planned usage/functionality of mobile enterprise apps
    • 4.1.3 Mobile enterprise app sourcing, platforms and distribution
    • 4.1.4 Planned investments in enterprise apps and downloads
    • 4.1.5 Barriers to adoption and issues of security
    • 4.1.6 Benefits associated with app usage

5 Status of enterprise apps sourcing

  • 5.1 Enterprise-relevant apps within the consumer apps ecosystem
    • 5.1.1 Overview of stores and enterprise-relevant categories
    • 5.1.2 Apps with high relevance for the enterprise
    • 5.1.3 the 10 categories of "Core enterprise" apps
  • 5.2 Enterprise-oriented mobile service offerings (legacy and emerging vendors)
    • 5.2.1 Status of mobile offerings from traditional enterprise vendors
    • 5.2.2 Status of mobile offerings from oem/hardware vendors
    • 5.2.3 Status of mobile enterprise offerings from mobile os leaders
    • 5.2.4 Status of mobile offerings from "mobile first" vendors

6 Mobile device and app management

  • 6.1 Status of mobile device management (mdm) systems illustrated along top 5 vendors
  • 6.2 status of Mobile enterprise application platforms (meaps) illustrated along top 5 vendors

7 Outlook: enterprise app market trends and challenges

  • 7.1 Trends
  • 7.2 Challenges

8 About research2guidance

9 Appendix

  • 9.1 Enterprise mobile apps: reality check survey participants
  • 9.2 List of business apps surveyed
  • 9.3 additional examples of core enterprise app developer types
  • 9.4 Glossary

List of Figures:

  • Figure 1: The proliferation of mobile devices
  • Figure 2: Factors driving the growth of mobile apps in the enterprise
  • Figure 3: Enterprise mobile app value chain
  • Figure 4: Vendors and service providers along the enterprise mobile app value chain
  • Figure 5: Broad classification of apps employed by the enterprise
  • Figure 6: Enterprise mobile devices policies (status quo and anticipated changes)
  • Figure 7: Mobile enterprise apps and their evolving importance
  • Figure 8: Enterprise deployment of b2e mobile apps by department
  • Figure 9: Enterprise deployment of b2p mobile apps by function
  • Figure 10: Enterprise deployment of b2c mobile apps by function
  • Figure 11: Types of apps planned to be launched during 2012 and 2013
  • Figure 12: Mobile platforms running enterprise apps
  • Figure 13: Current and planned development/sourcing of mobile apps
  • Figure 14: Enterprise mobile app distribution
  • Figure 15: Estimated investment in enterprise mobile apps in the next 2 years (in us$)
  • Figure 16: Change in annual budget for the development and management of mobile apps over next three years
  • Figure 17: total downloads number of b2c of apps
  • Figure 18: Barriers to mobile enterprise app implementation
  • Figure 19: Experienced benefits of using b2c apps
  • Figure 20: Experienced benefits of using b2e apps
  • Figure 21: Experienced benefits of using b2p apps
  • Figure 22: Total number of apps in os/oem stores (Q2 2009 - Q4 2011)
  • Figure 23: Number of potentially relevant off-the-shelf enterprise apps
  • Figure 24: Enterprise App Penetration in Major App Stores (q1 2012)
  • Figure 25: Paid vs. free apps & share of paid apps in enterprise-relevant categories
  • Figure 26: Share of apps in app stores according to their relevance for enterprises
  • Figure 27: Types of vendors targeting enterprise mobility
  • Figure 28: Sap app store apps by operating system
  • Figure 29: Example of sap app pricing categories
  • Figure 30: Cisco and lenovo app store comparison
  • Figure 31: Selection and source categories for apple's @work selection
  • Figure 32: Free and paid apps in apple's @work selection
  • Figure 33: Oomniza asset suite app
  • Figure 34: Taptera "collateral" for ipad
  • Figure 35: Survey respondents by region and country
  • Figure 36: Survey respondents by industry and country size

List of Tables:

  • Table 1: Classification of business apps
  • Table 2: Business app survey average displayed price results
  • Table 3: Categorization of "core enterprise" apps
  • Table 4: Examples of "audit/Evaluation" apps
  • Table 5: Examples of "business Intelligence" apps
  • Table 6: Examples of "collaborative" apps
  • Table 7: Examples of "crm" apps
  • Table 8: Examples of "erp" apps
  • Table 9: Examples of "it" apps
  • Table 10: Examples of "manufacturing/engineering/farming" apps
  • Table 11: Examples of "organizational/operational" apps
  • Table 12: Examples of "sales/marketing" apps
  • Table 13: Examples of "service" apps
  • Table 14: Overview of select traditional enterprise vendors' mobile offerings
  • Table 15: Mobile enterprise app market trends
  • Table 16: Mobile enterprise app market challenges
  • Table 17: Examples of "mobile first" developers
  • Table 18: Examples of "back-end mobility" developers
  • Table 19: Examples of "diverse portfolio" developers

Some of the 476 survey participants:

  • Alcatel-Lucent
  • Altran
  • American Express Travel
  • AT&T
  • Atos
  • AXA
  • Barnes and Noble Digital Products
  • BB&T
  • Capgemini
  • Carrefour
  • CGI
  • Citi
  • Citibank
  • Citrix Online
  • CSC
  • Dell
  • Ericsson Nikola Tesla
  • Euro RSCG
  • Fujitsu
  • Gemalto
  • General Motors
  • Havs Media
  • Hennes & Mauritz
  • Hitachi Data Systems
  • HP
  • HSBC
  • IBM
  • IDS Infotech
  • Infosys
  • Ixonos
  • JP Morgan
  • LG
  • Marks &Spencer
  • Motorola Solution
  • NIIT Technologies
  • Nokia
  • Orange
  • RIM
  • Sage
  • Samsung
  • Sapient
  • Siemens
  • T-Systems
  • SKY
  • Staples
  • Steria
  • SUSE
  • Thomson Reuters
  • Walmart
  • Wincor Nixdorf
  • ... and many more
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