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Market Research Report

Health Insurance App Benchmarking 2015

Published by Research 2 Guidance Product code 327363
Published Content info 81 Pages; 39 Graphs
Delivery time: 1-2 business days
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Health Insurance App Benchmarking 2015
Published: March 26, 2015 Content info: 81 Pages; 39 Graphs

This publication has been discontinued on January 14, 2020.


The report analyzes the global app publishing activities of the leading health insurance companies on Android and iOS devices. The research provides a detailed picture of which app categories health insurance companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

Based on the current performance of the mHealth app publishing activities, the report provides guidance for health insurance companies on improving HICs performance in the mHealth app market and increasing impact their apps have on their core business.

The report is structured into 3 main parts:

Part 1 - Health insurance app publisher industry view: The first chapter provides an overview of how health insurance companies are making use of the app channel today. This includes a performance analysis and categorization of published apps.

Part 2 - Comparison of health insurance app activities: In the second part of the report, 30+ health insurers are being analyzed on a company level and compared against each other.

Part 3 - Imperatives for successful mHealth app publishing: The third part examines the elements of best practice app publishing of health insurers. Based on the findings of the report this part examines potential strategic options for health insurance companies to make successful use of the mobile app channel.

Companies in scope: The findings of the report are based on an analysis of the app portfolios of 79 health insurance companies and their app portfolio.

Apps in scope: The study includes 373 mHealth apps available in the Apple App Store and in Google Play in January 2015. These apps have been published by one of the app publishing entities of the companies in scope.

Regional scope: Global

The report uses a great number of examples to illustrate the current status as well as areas for potential optimization.

Apps profiled in the report: AOK Plus Wegweiser (AOK Plus), Auf Reisen (Techniker Krankenkasse), Baby Mobil (BKK Mobil Oil), Centred (HSC Group), Every Body Walk! Kaiser (Kaiser Foundation), Fit2Go (Barmer GEK), Food Switch (Bupa Australia Health Pty Ltd.), Ground Miles (Bupa), Health and Symptom Checker (NHS), Health4Me (United Health Group), HumanaVitality (Humana Inc.), IBX (Independence Blue Cross) ICD Diagnosenauskunft (Techniker Krankenkasse), Kaiser Permanente (Kaiser Foundation), OptumizeMe (United Health Group), Oscar Health (Oscar Health Insurance), Pact Health (Pact Inc.), Simplycare Back Pain (Simply Health), Star Health Agent App (Star Health Insurance)

Target group:

Anybody who is interested in mobile health, especially health insurance companies which wish to find out how their competition is faring in the mHealth app market and/or companies which wish to get guidance on possible ways to improve their mHealth strategy.

Table of Contents

Table of Contents

1. Scope of the report

2. About research2guidance

3. Management summary

4. Health insurance app market: How health insurance companies use the mobile app channel today

  • 4.1. The health insurance app portfolio size and performance
  • 4.2. The health insurance app categories and target groups
    • 4.2.1. Membership and Claim Management
    • 4.2.2. Reference
    • 4.2.3. Travel assistance
    • 4.2.4. Fitness/activity tracking
    • 4.2.5. PHR/Communication
    • 4.2.6. Sales tool
    • 4.2.7. Nutrition
    • 4.2.8. Niche apps

5. App portfolio comparison of leading 30+ health insurance companies

  • 5.1. Comparison of app portfolio performance
  • 5.2. Comparison of target groups, regional focus and governance models

6. The 5 imperatives for health insurance companies in the mHealth app market

  • 6.1. Understand the value that mHealth apps could have for health insurance companies
  • 6.2. Make use of best practice elements for mHealth apps
  • 6.3. Unlock the potential benefits of app integrated incentive schemes
    • 6.3.1. Insurance deductible/community incentive best practice: Pact Health app (pact Inc.)
    • 6.3.2. 3rd party financial incentive best practice: Oscar Health app (Oscar Health Insurance)
    • 6.3.3. 3rd party financial incentive best practice: Fit2Go app (Barmer GEK)
    • 6.3.4. 3rd party financial incentive best practice: HumanaVitality app (Humana Inc.)
    • 6.3.5. Community incentive best practice: OptumizeMe app (United Health Group)
  • 6.4. Leverage the potentials of an app portfolio
    • 6.4.1. Cross-promotion for large app portfolios
    • 6.4.2. Toolbox strategy
  • 6.5. Find the right role within the mHealth app ecosystem

7. Appendix

  • 7.1. About research2guidance
  • 7.2. Health insurance app catalogue (list of apps by company and platform)
  • 7.3. List of figures
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