Market Research Report
Omni-Channel Banking: Best Practice and Case Studies
|Published by||Retail Banking Research||Product code||510022|
|Published||Content info||157 Pages
Delivery time: 1-2 business days
|Omni-Channel Banking: Best Practice and Case Studies|
|Published: May 31, 2017||Content info: 157 Pages||
This executive report advises on current global best practice in omni-channel banking through a selection of case studies from around the world. It seeks to offer an optimal approach to the development and implementation of an omni-channel banking strategy. The report focuses on the role, nature and trends in the core components of such a strategy.
It assesses how channels best work individually and in combination to support or create a profitable retail banking business based on three high-level objectives; representing and projecting the bank brand; protecting and developing the bank's existing customer base; and, acquiring new customers.