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Market Research Report

Germany Toy Market by Segments, Sales Channel, Company Analysis, Forecast

Published by Renub Research Product code 1007419
Published Content info 110 Pages
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Germany Toy Market by Segments, Sales Channel, Company Analysis, Forecast
Published: May 1, 2021 Content info: 110 Pages
Description

The toy plays a crucial role in the growth and development of children. Toys can help improve children's and even adults', cognition, imagination, creativity, and problem-solving skills that create a massive opportunity for the domestic & international toy industry. Being relatively dynamic and one of the biggest of its sort within the European Union, the Toys Industry in Germany is attractive for many foreign toy manufacturers. The German toy industry is an active big business, pulling in billions from electronic gaming to traditional board games; consumers spend handsomely on child's entertainment. According to the Renub Research report, Germany Toy Market will reach USD 4.97 Billion by 2026.

Germany toy market has wide varieties of toys for the various age group of children's depending on their activities of toys like Infant/Preschool, Construction, Doll, Game & Puzzles, Vehicles, Plush, Outdoor & Sports, Art & Craft. Germany Government has also passed a law toy safety directive applies to products designed or intended for children under 14 years of age and to ensure children continue to benefit from a level of protection.

According to our report, Infant/Preschool toys are gaining popularity due to increasing science, math's, technology, and art-based gadgets which helps German children's to learn while playing. The doctor also treats patients with neurological diseases such as Alzheimer's and dementia disease with the help of plush toys which are also available in the German toys market. These items provide a sense of comfort and happiness to these patients, which, in turn, aids in their chances of recovery. These factors are significantly contributing to this market's growth. As per our research findings, the market for toys in Germany will grow with a CAGR of 3.43% during 2020-2026.

Due to COVID-19, the Ecommerce sales channel has experienced significant growth in 2020. E-commerce retailers are adding new toys products as their primary category in Germany. E-commerce allows customers to compare different brands and then buy the products. This is compelling the manufacturers to focus on online selling of the toys and games according to the age group. As in many other industries, the rapid rise of e-commerce and online shopping has influenced consumers' buy toys. As per our research study, the German Toys Market was US$ 4.06 Billion in 2020.

The factors which are propelling the German toy market are an increase in disposable income and the launch of eco-friendly toys. The most successful toy manufacturers based on sales revenue in Germany were LEGO and Ravensburger, which are focusing on the demands of eco-friendly and high-quality toys.

Renub Research latest report titled "Germany Toy Market by Segments (Infant/Pre-school, Dolls, Construction, Games & Puzzles, Vehicle, Action figure, Outdoor & Sports, Youth Electronics, Art & Craft, Others Toys), Sales Channel (Specialty, Department Stores, Discounters, E-commerce, Others), Company Analysis (Mattel Inc., Lego, Hasbro, Inc, Ravensburger, Spin Master Corp. Vtech)" report provides an depth analysis on Germany Toy Industry.

Segments- Market breakup from 10 viewpoints

1. Infant/Preschool

2. Dolls

3. Construction

4. Games & Puzzles

5. Vehicle

6. Action figure

7. Outdoor & Sports

8. Youth Electronics

9. Art & Craft

10. Others Toys

Sales Channel - Market breakup from 5 viewpoints

1. Specialty

2. Department Stores

3. Discounters

4. Ecommerce

5. Others

All company have been covered from 3 viewpoints

  • Overviews
  • Recent Developments
  • Revenues

Company Analysis

1. Mattel Inc.

2. Lego

3. Ravensburger

4. Spin Master Crop.

5. Hasbro, Inc

6. Vtech

Table of Contents

Table of Contents

Table of Contents:

1. Introduction

2. Research & Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Growth Drivers
  • 4.2 Challenges

5. Germany Toy Market

6. Market Share

  • 6.1 By Toy Segment
  • 6.2 By Toy Sales Channel

7. Segments - Germany Toy Market

  • 7.1 Infant/Preschool
  • 7.2 Construction
  • 7.3 Doll
  • 7.4 Games & Puzzles
  • 7.5 Vehicles
  • 7.6 Action figures
  • 7.7 Outdoor & Sports
  • 7.8 Plush
  • 7.9 Arts & Crafts
  • 7.10 Youth Electronics
  • 7.11 Others Toys

8. Sales Channel - Germany Toy Market

  • 8.1 Specialty
  • 8.2 Department Stores
  • 8.3 Discounters
  • 8.4 Ecommerce
  • 8.5 Others

9. Mergers and acquisitions

10. Company Analysis

  • 10.1 Mattel
    • 10.1.1 Overviews
    • 10.1.2 Recent Developments
    • 10.1.3 Revenues
  • 10.2 Hasbro
    • 10.2.1 Overviews
    • 10.2.2 Recent Developments
    • 10.2.3 Revenues
  • 10.3 LEGO Group
    • 10.3.1 Overviews
    • 10.3.2 Recent Developments
    • 10.3.3 Revenues
  • 10.4 Ravensburger
    • 10.4.1 Overviews
    • 10.4.2 Recent Developments
    • 10.4.3 Revenues
  • 10.5 Spin Master Corp
    • 10.5.1 Overviews
    • 10.5.2 Recent Developments
    • 10.5.3 Revenues
  • 10.6 Vtech
    • 10.6.1 Overviews
    • 10.6.2 Recent Developments
    • 10.6.3 Revenues

List of Figures

Figure-01: Germany Toys Market (Billion US$), 2014 - 2020

Figure-02: Forecast for - Germany Toys Market (Billion US$), 2021 - 2026

Figure-03: Segments - Infant/Preschool Toys Market (Billion US$), 2014 - 2020

Figure-04: Segments - Forecast for Infant/Preschool Toys Market (Billion US$), 2021 - 2026

Figure-05: Segments - Construction Toys Market (Billion US$), 2014 - 2020

Figure-06: Segments - Forecast for Construction Toys Market (Billion US$), 2021 - 2026

Figure-07: Segments - Doll Toys Market (Billion US$), 2014 - 2020

Figure-08: Segments - Forecast for Doll Toys Market (Billion US$), 2021 - 2026

Figure-09: Segments - Games & Puzzles Toys Market (Billion US$), 2014 - 2020

Figure-10: Segments - Forecast for Games & Puzzles Toys Market (Billion US$), 2021 - 2026

Figure-11: Segments - Vehicles Toys Market (Billion US$), 2014 - 2020

Figure-12: Segments - Forecast for Vehicles Toys Market (Million US$), 2021 - 2026

Figure-13: Segments - Action Figures Toys Market (Billion US$), 2014 - 2020

Figure-14: Segments - Forecast for Action Figures Toys Market (Billion US$), 2021 - 2026

Figure-15: Segments - Outdoor & Sports Market (Billion US$), 2014 - 2020

Figure-16: Segments - Forecast for Outdoor & Sports Market (Billion US$), 2021 - 2026

Figure-17: Segments - Plush Toys Market (Billion US$), 2014 - 2020

Figure-18: Segments - Forecast for Plush Toys Market (Billion US$), 2021 - 2026

Figure-19: Segments - Arts & Crafts Toys Market (Billion US$), 2014 - 2020

Figure-20: Segments - Forecast for Arts & Crafts Toys Market (Billion US$), 2021 - 2026

Figure-21: Segments - Youth Electronics Toys Market (Billion US$), 2014 - 2020

Figure-22: Segments - Forecast for Youth Electronics Toys Market (Billion US$), 2021 - 2026

Figure-23: Segments - Others Toys Market (Billion US$), 2014 - 2020

Figure-24: Segments - Forecast for Others Toys Market (Billion US$), 2021 - 2026

Figure-25: Distribution Channel - Specialty Toys Stores Market (Billion US$), 2014 - 2020

Figure-26: Distribution Channel - Forecast for Specialty Toys Stores Market (Billion US$), 2021 - 2026

Figure-27: Distribution Channel - Department Stores Toys Market (Million US$), 2014 - 2020

Figure-28: Distribution Channel - Forecast for Hypermarkets & Supermarkets (Million US$), 2021 - 2026

Figure-29: Distribution Channel - Discounters Toys Market (Billion US$), 2014 - 2020

Figure-30: Distribution Channel - Forecast for Discounters Toys Market (Billion US$), 2021 - 2026

Figure-31: Distribution Channel - E-Commerce Toys Market (Billion US$), 2014 - 2020

Figure-32: Distribution Channel - Forecast for E-Commerce Toys Market (Billion US$), 2021 - 2026

Figure-33: Distribution Channel - Others Toys Market (Billion US$), 2014 - 2020

Figure-34: Distribution Channel - Forecast for Others Toys Market (Billion US$), 2021 - 2026

Figure-35: Mattel Inc. - Global Revenue (Million US$), 2015 - 2020

Figure-36: Mattel Inc. - Forecast for Global Revenue (Million US$), 2021 - 2026

Figure-37: Hasbro, Inc - Global Revenue (Million US$), 2015 - 2020

Figure-38: Hasbro, Inc - Forecast for Global Revenue (Million US$), 2021 - 2026

Figure-39: Lego - Global Revenue (Million US$), 2015 - 2020

Figure-40: Lego - Forecast for Global Revenue (Million US$), 2021 - 2026

Figure-41: Ravensburger - Global Revenue (Million US$), 2015 - 2020

Figure-42: Ravensburger - Forecast for Global Revenue (Million US$), 2021 - 2026

Figure-43: Spin Master Corp. - Global Revenue (Million US$), 2015 - 2020

Figure-44: Spin Master Corp. - Forecast for Global Revenue (Million US$), 2021 - 2026

Figure-45: Vtech - Global Revenue (Million US$), 2015 - 2020

Figure-46: Vtech - Forecast for Global Revenue (Million US$), 2021 - 2026

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