PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1244936
PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1244936
PreK Reading 2023
Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025. The report also finds that print materials makes up the largest segment of the market by far. Other segments include ebooks, audio, worksheets, flash cards, painting, and graphics. Simba has determined that the growth in the market can be attributed to a variety of factors, including new Post COVID 19 teaching methods, the increase in the interest in utilizing evidence based or "science of reading" methods for teaching reading, and the growth of integration of various digital technologies in the market.
What this Report Covers
In addition to examining and determining market size and structure, and reviewing trends and changes in how reading is being taught to PreK, the report also covers a range of methods of teaching PreK Reading such as guided reading, digital learning, phonics, differentiated reading, shifts from face to face learning; digital vs. print; play based learning. Also covered are major product categories including product sales by type; industry forecasts; distribution outlets; trends in teaching; children with special needs and profiles of major PreK reading educational publishers.
Key Findings and Trends
Key findings examined and analyzed in this report include new Post COVID-19 emphases on student engagement; an increase in teacher training; the rise in the use of phonics as a preferred teaching method; mergers and acquisitions as a strategy to increase market share; and the rise of new entrants into the market. Also covered are the range of trends in teaching such as video education based games, differentiated instruction; integrating nature and play, the use of digital technologies and a renewed emphasis on teaching media literacy.
About Simba Information
Publishers and investment professionals can trust Simba Information's PreK Reading 2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for reading instructional materials for the PreK market.
This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.
Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.
Table of Content
EXECUTIVE SUMMARY
INTRODUCTION & METHODOLOGY
METHODOLOGY
LINGERING COVID IMPACT: READING LEARNING LOSSES
CHANGES TO READING INSTRUCTIONAL STRATEGIES SINCE COVID
Guided Reading
Digital Learning
Reading Levels
Phonological Awareness and Phonics
Differentiated Reading
Shifts from Face-to-Face Learning
Figure 1. Number of Virtual Schools by School Level, 2019-2020
Figure 2. States That Were Most Improved in Internet Connectivity, 2020-2021 (percent)
INDUSTRY OVERVIEW: SIZE AND SECTORS
KEY READING TEACHING METHODS AND PRODUCTS
INDUSTRY FORCES AND TRENDS
Table 1. PreK Reading Instructional Materials Industry Size, 2019-2021 (million dollars)
DIGITAL VERSUS PRINT AND ENGAGING TECHNOLOGIES
Adaptive Learning Platforms
Play-Based Learning
MAJOR PRODUCT CATEGORIES
Product Sales by Type
Table 2. PreK Reading Instructional Materials Industry Size by Product Type, 2022 (percent)
INDUSTRY FORECASTS
Table 3. PreK Reading Instructional Materials Industry Size, 2022-2025 (million dollars)
LEADING VENDORS
SCHOLASTIC CORPORATION
Overview
Operating Segments
Children's Book Publishing and Distribution
February ii 2023 © Simba Information
Education Solutions
International
Financials
Table 4. Scholastic Company Sales, 2020-2022 (million dollars)
Table 5. Scholastic PreK Portfolio
Recent Developments
Strategies
SAVVAS LEARNING COMPANY
Overview
Table 6. Savvas Learning Company PreK Portfolio
Recent Developments
Strategies
MCGRAW HILL
Overview
Operating Segments
Financials
Table 7. McGraw Hill PreK Portfolio
Recent Developments
Strategies
HOUGHTON MIFFLIN HARCOURT
Overview
Table 8. Houghton Mifflin Harcourt Sales by Geographical Segment, 2019-2021 (million dollars)
Operating Segments
Financials
Table 9. Houghton Mifflin Harcourt Net Sales & Operating Income, 2019-2021 (million dollars)
Table 10. Houghton Mifflin Harcourt PreK Portfolio
Recent Developments
Strategies
FOLLETT SCHOOL SOLUTIONS
Overview
Operating Segments
Table 11. Follett School Solutions PreK Portfolio
Recent Developments
Strategies
RENAISSANCE LEARNING
Overview
Table 12. Renaissance Learning PreK Portfolio
Recent Developments
Strategies
TRENDS IN TEACHING
THE SCIENCE OF TEACHING
Figure 3. Scarborough's Reading Rope illustrates the components of skilled reading
OTHER CURRENT METHODS FOR TEACHING READING TO PREK
Video-education based Games
Media Literacy
Differentiated Instruction
Nature and Play
Use of Digital Technologies
DISTRIBUTION/OUTLETS OVERVIEW, TRENDS
CHILDREN WITH SPECIAL NEEDS
ACCESSIBILITY ISSUES
Public Assistance for Persons with Visual Impairments
Table 13. List of State Reading Materials for People Who Are Blind, Visually Impaired, or Have a Physical or Print Disability
TEACHER SHORTAGES AND BURNOUT
ROLE OF FEDERAL AND STATE GOVERNMENT IN ENSURING EQUITY
