Market Research Report
Digital Intelligence Platform - Global Market Outlook (2017-2026)
|Digital Intelligence Platform - Global Market Outlook (2017-2026)|
Published: February 1, 2018
Stratistics Market Research Consulting
Content info: 185 Pages
Delivery time: 2-3 business days
According to Stratistics MRC, the Global Digital Intelligence Platform market is expected to grow from $5.75 billion in 2017 to reach $25.78 billion by 2026 with a CAGR of 18.1%. Growing emergence of cloud-based technologies, rising demand for digital intelligence platform across various industry and mounting customer retention are some of the key factors driving the market growth. However, data silos and complexity of data integration and lack of digital skill set & resources are restricting the market.
Organizations need to understand customer interactions and product/feature usage to create the best website or mobile user experience. While traditional web analytics solutions focus on marketing analytics (user acquisition, spend optimization) or on traffic (visits, page views), digital intelligence solutions go beyond marketing analytics and provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.
On the basis of component, the data management segment is expected to witness the highest growth during the forecast period rising need to extract real time customer data to make informed decisions on a digital platform. As data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.
By region, North America is estimated to account for the largest share of the market owing to technological advancements and rising adoption of mobile devices across different sectors verticals in this region.
Some of the key players in the Digital Intelligence Platform market include Evergage, IBM, Cxense, Mixpanel, Google, Adobe Systems, Optimizely, Localytics, SAS Institute, New Relic, Webtrekk, Ensighten, Tealium and Kissmetrics.
NOTE: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner above.