Market Research Report
Mobile Advertising - Global Market Outlook (2017-2026)
|Mobile Advertising - Global Market Outlook (2017-2026)|
Published: August 1, 2018
Stratistics Market Research Consulting
Content info: 183 Pages
Delivery time: 2-3 business days
According to Stratistics MRC, the Global Mobile Advertising market is accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%. Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.
Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.
Some of the key players in the Mobile Advertising market include Apple Inc., Google, Inc., SAP SE, Microsoft Corporation, Yahoo! Inc. , Facebook Inc., Nokia, AOL, Flytxt, Inmobi, Millenial Media, MoPub Inc., Tune, Inc., GoWide , AdColony, Inc., Yeahmobi, PassionTeck, Digital Turbine, Inc., GumGum Inc and Chartboost.
Note: Regional Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are presented in the same manner above.