Kefir Global Market Report 2022

“Kefir Global Market Report 2022” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global kefir market.

This report focuses on kefir market which is experiencing strong growth. The report gives a guide to the kefir market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.

• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.

• Create regional and country strategies on the basis of local data and analysis.

• Identify growth segments for investment.

• Outperform competitors using forecast data and the drivers and trends shaping the market.

• Understand customers based on the latest market research findings.

• Benchmark performance against key competitors.

• Utilize the relationships between key data sets for superior strategizing.

• Suitable for supporting your internal and external presentations with reliable high quality data and analysis

• Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the kefir? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Kefir market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider kefir market, and compares it with other markets.

• The market characteristics section of the report defines and explains the market.

• The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.

• Market segmentations break down market into sub markets.

• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.

• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

• The kefir market section of the report gives context. It compares the kefir market with other segments of the kefir market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, kefir indicators comparison.

Scope

Markets Covered:

• 1) By Type: Milk Kefir; Water Kefir

• 2) By Form: Organic; Conventional

• 3) By Category: Flavored kefir; Non-Flavored kefir

• 4) By Source: Animal milk ; Soy milk ; Coconut milk; Others

• 5) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; Specialist Stores; Other Distribution Channels

• Companies Mentioned: Danone S.A; Lifeway Foods, Inc.; Nestle SA; Fresh Made Dairy; Maple Hill Creamery,LLC

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the kefir market are: Danone S.A, Lifeway Foods, Inc., Nestle SA, Fresh Made Dairy, Maple Hill Creamery,LLC, Nourish Kefir, Redwood Hill Farm & Creamery, Springfield Creamery, Inc, Yeo Valley, Biotiful Dairy Ltd, The Hain Celestial Group, Inc, Green Valley Creamery, The Kefir company, Bakoma Sp. z o. o, Best of Farms LLC, Krasnystaw OSM, Babushka Kefir, Valio Eesti AS, The Greek Gods, Helios Ingredients, Les produits de marque Liberte inc, and Wallaby Yogurt Company.

The global kefir market is expected to grow from $1.64 billion in 2021 to $1.73 billion in 2022 at a compound annual growth rate (CAGR) of 6.04%. The kefir market is expected to reach $2.19 billion in 2026 at a CAGR of 5.99%.

The kefir market consists of sales of kefir products by entities (organizations, sole traders, and partnerships) that refer to the fermented dairy products made up of kefir grains which consist of bacteria and yeast. Kefir is produced by fermented milk with commercialized freeze-dried kefir starter cultures, traditional kefir grains, and products remained after the removal of kefir grains. Kefir contains bacteria and yeast that are actively developing. The impact of bacteria and yeast on milk causes the creation of enzymes and substances that influence the digestion of meals.

The main types of kefir includes milk kefir and water kefir, and they are sourced from animal milk, soy milk, coconut milk and others. The milk kefir refers to a fermented dairy product and are made by adding the culture to the milk and keeping it warm like yogurt. The milk kefir is full of probiotics and helps in a healthy digestion process. The sourced from organic and conventional ingredients, and available in both flavored and unflavored categories. These products are distributed through supermarkets/hypermarkets, convenience stores, specialist stores, and other distribution channels.

North America was the largest region in the kefir market in 2021. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kefir market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The growing popularity of functional beverages will propel the Kefir market. A functional beverage is a non-alcoholic drink that contains ingredients such as herbs, vitamins, minerals, amino acids, additional raw fruit or vegetables, and others. The demand for nutrient-rich drinks, sugar-free products, and non-dairy products lead to the Kefir market growth. According to the report published by DuPont Nutrition & Health in November 2019, more than half of Americans (52%) are eating more plant-based meals and beverages, while this percentage climbs to two-thirds (65%) globally. There is a seismic shift in eating habits globally, producing a considerable market opportunity for functional beverages. In fact, for the vast majority of customers, this has progressed beyond testing to a permanent shift influenced by health, lifestyle, and social considerations. Therefore, the rising demand for functional beverages will drive the kefir market.

R&D initiatives and investments are a key trend gaining popularity in the Kefir market. As the preferences of people for healthy snacks and drinks are growing, the companies operating in the kefir market are investing in R&D activities to develop innovative kefir products. For instance, in October 2021, a New Zealand-based producer of young coconut kefir launched a crowd funding campaign to support the research and development of an innovative new range of kefir-fermented food and beverage products, in collaboration with local producers of Aotearoa.

In March 2021, Lactalis Canada, a French multinational dairy product cooperation, acquired Agropur's yogurt business for an undisclosed amount. It acquired IGO and IGO nano yogurt brands and the Olympic yogurt, sour cream, and kefir brands. The acquisition will strengthen the national footprints and reaffirm the long-term commitment to the Canadian food processing industry. Agropur Dairy Cooperative is a North American dairy Cooperative that supplies products to the industrial, retail, and foodservice sectors.

The countries covered in the kefir market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.