Market Research Report

Product code

1091414

Market Research Services Global Market Opportunities And Strategies To 2030: COVID-19 Impact And Recovery

Published: June 17, 2022 |

The Business Research Company | 350 Pages | Delivery time: 2-3 business days

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“Market Research Services Global Market Opportunities And Strategies To 2030: COVID-19 Impact And Recovery” from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global market research services market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 48 geographies.

Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.

Create regional and country strategies on the basis of local data and analysis.

Identify growth segments for investment.

Outperform competitors using forecast data and the drivers and trends shaping the market.

Understand customers based on the latest market research findings.

Benchmark performance against key competitors.

Utilize the relationships between key data sets for superior strategizing.

Suitable for supporting your internal and external presentations with reliable high-quality data and analysis

Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for market research services? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? “The market research services market global report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider market research services market; and compares it with other markets.

The report covers the following chapters:

Executive Summary - The executive summary section of the report gives a brief overview and summary of the report

Report Structure - This section gives the structure of the report and the information covered in the various sections.

Introduction - This section gives the segmentation of the market by geography, by type, by end use industry.

Market Characteristics - The market characteristics section of the report defines and explains the market research services market. This chapter includes different goods covered in the report and basic definitions.

Product Analysis - The product analysis section of the report describes the leading products in the market along with key features and differentiators for those products.

Supply Chain - The supply chain section of the report defines and explains the key players in the market research services industry supply chain.

Customer Information - This chapter covers recent customers' trends/preferences in the global market research services market.

Trends And Strategies - This chapter describes the major trends shaping the global market research services market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.

COVID-19 Impact - This chapter describes the impact that the COVID-19 pandemic had across various industries and companies in the market research services industry.

Global Market Size And Growth - This section contains the global historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.

Regional Analysis - This section contains the historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values and growth and market share comparison by region.

Segmentation - This section contains the market values (2015-2030) and analysis for different segments.

Global Macro Comparison - The global market research services market comparison with macro-economic factors gives the market research services market size, percentage of GDP, and average market research services market expenditure.

Regional Market Size and Growth - This section contains the region's market size (2020), historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, South America, Middle East and Africa and major countries within each region. The market overview sections of the report describe the current size of the market, background information, government initiatives, regulations, regulatory bodies, associations, corporate tax structure, investments, and major companies.

Competitive Landscape - This section covers details on the competitive landscape of the global market research services market, estimated market shares and company profiles of the leading players.

Key Mergers And Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.

Market Background - This section describes the design, research, promotional and consulting services market of which the market research services market is a segment. This chapter includes the services market 2015-25 values, and regional analyses for the design, research, promotional and consulting services market.

Market Opportunities And Strategies- This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.

Conclusions And Recommendations - This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for market research services companies in terms of product/service offerings, geographic expansion, price offerings, marketing strategies and target groups.

Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

1) By Type: Marketing Research And Analysis Services; Public Opinion And Election Polling

2) By End Use Industry: FMCG; Media; Healthcare & Life Science; Professional Services; Others

Companies Mentioned: Nielsen Holdings Inc.; IQVIA Holdings Inc.; Gartner; Kantar Group; Ipsos Group S.A.

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; market research services indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

This report describes and explains the market research services market and covers 2015 to 2020, termed the historic period, and 2020 to 2025 termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.

The market research services market reached a value of nearly $74.4 billion in 2020, having increased at a compound annual growth rate (CAGR) of 1.7% since 2015. The market is expected to grow from $74.4 billion in 2020 to $91.3 billion in 2025 at a rate of 4.2%. The market is then expected to grow at a CAGR of 4.0% from 2025 and reach $111.3 billion in 2030.

Growth in the historic period resulted from rise in research and development (R&D) investments, political opinion polls, strong economic growth in emerging markets, increased internet penetration and growing awareness of market research in end use industries.

Going forward, increasing focus on customer satisfaction, outsourcing back-end operations to low-cost economies, demand for opinion polls and increase in data driven businesses will drive the growth. Factors that could hinder the growth of the market research services market in the future include intense competition, big data analytics and the COVID-19 pandemic.

The market research services market is segmented by segmented by type into marketing research and analysis services, and public opinion and election polling. The marketing research and analysis services market was the largest segment of the market research services market segmented by type, accounting for 88.8% of the total in 2020. Going forward, the public opinion and election polling market is expected to be the fastest growing segment in the market research services market segmented by type, at a CAGR of 5.2% during 2020-2025.

The market research services market is segmented by end use industry into FMCG, media, healthcare and life science, professional services, and others. The FMCG market was the largest segment of the market research services market segmented by end use industry, accounting for 30.5% of the total in 2020. Going forward, the healthcare and life science market is expected to be the fastest growing segment in the market research services market segmented by end use industry, at a CAGR of 6.9% during 2020-2025.

North America was the largest region in the market research services market, accounting for 32.5% of the total in 2020. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the market research services market will be South America, and, Middle East where growth will be at CAGRs of 10.6% and 6.7% respectively. These will be followed by Africa, and Eastern Europe, where the markets are expected to grow at CAGRs of 5.9% and 5.3% respectively.

The highly consequential coronavirus outbreak has had a significant impact on economies and industries across the globe. The pandemic will have long-lasting effects, not just on how economies function, but also on global consumer behavior. China, the epicenter of the disease, has always influenced consumer behavior in the Asia Pacific region, and will continue to do so as consumer lifestyle preferences shift and adapt to the virus.

In wake of COVID-19, the market research services market was impacted leading to the decline in the demand for services. This decreased demand for services was caused due to economic downturns and shutting down of end-user industries globally, meaning that companies are expected to be reluctant to spend on market research.

The market research services market is fairly concentrated. The top ten competitors in the market made up to 32.52% of the total market in 2020. The market is highly competitive. Companies in the market research service industry face intense competition from many direct and indirect companies such as companies conducting in-house research and advertising agencies, retailers that sell information directly or through brokers, information management and software companies, and consulting and accounting firms. Nielsen Holdings Inc. was the largest competitor with 8.45% of the market, followed by IQVIA Holdings Inc. with 6.10%, Gartner with 4.96%, Kantar Group with 3.81%, Ipsos Group S.A. with 2.91%, GfK SE with 2.15%, Information Resources, Inc. (IRI) with 1.61%, Dynata with 0.91%, INTAGE Holdings Inc. with 0.81% and Westat, Inc. with 0.79%.

The top opportunities in the market research services market segmented by type will arise in the marketing research and analysis services segment, which will gain $14.5 billion of global annual sales by 2025. The top opportunities in the market research services market segmented by end use industry will arise in the healthcare and life science segment, which will gain $5.0 billion of global annual sales by 2025. The market research services market size will gain the most in the USA at $2.8 billion.

Market-trend-based strategies for the market research services market include adopting advanced technologies such as eye-tracking technology, adopting agile market research, utilizing experimental research tools to generate accurate results, replacing traditional surveys with micro surveys, investing in virtual technologies, adopting artificial intelligence technologies to enable faster data collection, automating research processes to reduce labor costs, implementing blockchain technology to increase participation rates, consider adopting chatbots to increase efficiency, outsource in low-cost countries in Asia to reduce the operational costs and consider adapting to longitudinal research and tracking.

Player-adopted strategies in the market research services market include continuing to grow existing services in local markets and emerging markets, enhancing research and data analytics capabilities through strategic acquisitions and acquiring similar companies to expand its service offerings.

To take advantage of these opportunities, The Business Research Company recommends the market research services companies to focus on adoption of advanced technologies, focus on agile market research for faster insights, focus on using experiential research tools, focus on virtual reality technology, focus on automation in marketing research and analysis, expand in developed markets, offer competitive pricing, penetration pricing, focus on reviews, increase visibility through websites, focus B2B promotions, partnership with end-users, and focus on post-purchase services.

Product Code: o&s396

1. Market Research Services Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction

6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By End Use Industry

7. Market Research Services Market Characteristics

7.1. Market Definition
7.2. Segmentation By Type Of Service
- 7.2.1. Marketing Research And Analysis Services
- 7.2.2. Public Opinion And Election Polling
7.3. Segmentation By End Use Industry
- 7.3.1. FMCG
- 7.3.2. Media
- 7.3.3. Professional Services
- 7.3.4. Healthcare
- 7.3.5. Others

8. Market Research Services Market, Product/Service Analysis - Product/Service Examples

9. Market Research Services Market, Supply Chain Analysis

9.1. Resources
- 9.1.1. Real Estate, Building And Infrastructure Developers
- 9.1.2. Office Equipment And Utilities Suppliers
- 9.1.3. Hardware And Software Suppliers
9.2. Human Resources
9.3. Market Research Service Providers
9.4. Other Service Providers
9.5. End Users

10. Market Research Services Market Customer Information

10.1. Suppliers Impacted Due To COVID-19
10.2. Decline In Buyer Satisfaction Amid COVID-19
10.3. Impact On Research Methods Due To COVID-19
10.4. Factors To Consider When Choosing A Market Research Services Supplier
10.5. High Buyer Satisfaction With Market Research Services Providers
10.6. Market Research Techniques Used By Service Providers
10.7. Artificial Intelligence In Market Research
10.8. Major End Users Of North American Market
10.9. North American Research Industry Spend By Type And Design

11. Market Research Services Market Trends And Strategies

11.1. Adoption Of Advanced Technologies
11.2. Agile Market Research For Faster Insights
11.3. Increased Use Of Experimental Research Tools
11.4. Micro Surveys Replacing Lengthy Surveys
11.5. Virtual Reality Technology For Conducting Market Research
11.6. AI Powered Market Research For Reduced Costs And Faster Delivery
11.7. Automation In Marketing Research And Analysis Services
11.8. Blockchain
11.9. Chatbots
11.10. Employing Skilled Researchers In Developing Countries
11.11. Longitudinal Market Research and Tracking

12. Impact Of COVID-19 On The Market Research Services Market

12.1. Introduction
12.2. Changes In Consumer Behavior
12.3. Impact On Market Research Companies
12.4. Strategies Adopted By Market Research Companies During The COVID-19 Crisis
12.5. Conclusion

13. Global Market Research Services Market Size And Growth

13.1. Market Size
13.2. Historic Market Growth, 2015 - 2020, Value ($ Billion)
- 13.2.1. Drivers Of The Market 2015 - 2020
- 13.2.2. Restraints On The Market 2015 - 2020
13.3. Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
- 13.3.1. Drivers Of The Market 2020 - 2025
- 13.3.2. Restraints On The Market 2020 - 2025

14. Market Research Services Market, Regional Analysis

14.1. Global Market Research Services Market, By Region, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
14.2. Global Market Research Services Market, 2015 - 2025, Historic And Forecast, By Region
14.3. Global Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Region

15. Global Market Research Services Market Segmentation

15.1. Global Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
15.2. Global Market Research Services Market, Segmentation By End Use Industry, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)

16. Global Market Research Services Market Comparison with Macro Economic Factors

16.1. Market Research Services Market Size, Percentage Of GDP, Global
16.2. Per Capita Average Market Research Services Market Expenditure, Global

17. Asia-Pacific Market Research Services Market

17.1. Asia-Pacific Market Research Services Market Overview
- 17.1.1. Region Information
- 17.1.2. Market Information
- 17.1.3. Background Information
- 17.1.4. Government Initiatives
- 17.1.5. Regulations
- 17.1.6. Regulatory Bodies
- 17.1.7. Major Associations
- 17.1.8. Taxes Levied
- 17.1.9. Corporate Tax Structure
- 17.1.10. Investments
- 17.1.11. Major Companies
17.2. Asia-Pacific Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.3. Asia-Pacific Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.4. Asia-Pacific Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.5. Asia-Pacific Market Research Services Market, 2020, By Country, Value ($ Billion)
17.6. Asia-Pacific Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
17.7. Asia-Pacific Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
17.8. Asia-Pacific Market Research Services Market Metrics
- 17.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, Asia-Pacific Major Countries
- 17.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Asia-Pacific Countries
- 17.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Asia-Pacific Countries
17.9. Asia-Pacific Market Research Services Market: Country Analysis
17.10. China Market Research Services Market
17.11. China Market Research Services Market Overview
- 17.11.1. Country Information
- 17.11.2. Market Information
- 17.11.3. Background Information
- 17.11.4. Regulations
- 17.11.5. Regulatory Bodies
- 17.11.6. Major Associations
- 17.11.7. Taxes Levied
- 17.11.8. Corporate Tax Structure
- 17.11.9. Investments
- 17.11.10. Major Companies
17.12. China Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.13. China Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.14. China Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.15. Australia Market Research Services Market
17.16. Australia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.17. Australia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.18. Australia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.19. Hong Kong Market Research Services Market
17.20. Hong Kong Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.21. Hong Kong Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.22. India Market Research Services Market
17.23. India Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.24. India Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.25. India Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.26. Indonesia Market Research Services Market
17.27. Indonesia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.28. Indonesia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.29. Indonesia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.30. Japan Market Research Services Market
17.31. Japan Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.32. Japan Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.33. Japan Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.34. Malaysia Market Research Services Market
17.35. Malaysia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.36. Malaysia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.37. New Zealand Market Research Services Market
17.38. New Zealand Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.39. New Zealand Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.40. Philippines Market Research Services Market
17.41. Philippines Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.42. Philippines Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.43. Singapore Market Research Services Market
17.44. Singapore Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.45. Singapore Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.46. South Korea Market Research Services Market
17.47. South Korea Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.48. South Korea Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.49. South Korea Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
17.50. Thailand Market Research Services Market
17.51. Thailand Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.52. Thailand Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
17.53. Vietnam Market Research Services Market
17.54. Vietnam Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
17.55. Vietnam Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)

18. Western Europe Market Research Services Market

18.1. Western Europe Market Research Services Market Overview
- 18.1.1. Region Information
- 18.1.2. Market Information
- 18.1.3. Background Information
- 18.1.4. Regulations
- 18.1.5. Regulatory Bodies
- 18.1.6. Major Associations
- 18.1.7. Taxes Levied
- 18.1.8. Corporate Tax Structure
- 18.1.9. Investments
- 18.1.10. Major Companies
18.2. Western Europe Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.3. Western Europe Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.4. Western Europe Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
18.5. Western Europe Market Research Services Market, 2020, By Country, Value ($ Billion)
18.6. Western Europe Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
- 18.6.1. Western Europe Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
18.7. Western Europe Market Research Services Market Metrics
- 18.7.1. Market Research Services Market Size, Percentage Of GDP, 2020, Western Europe Major Countries
- 18.7.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Western Europe Countries
- 18.7.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Western Europe Countries
18.8. Western Europe Market Research Services Market: Country Analysis
18.9. Western Europe Market Research Services Market: Country Analysis
18.10. Austria Market Research Services Market
18.11. Austria Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.12. Austria Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.13. Belgium Market Research Services Market
18.14. Belgium Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.15. Belgium Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.16. Denmark Market Research Services Market
18.17. Denmark Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.18. Denmark Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.19. Finland Market Research Services Market
18.20. Finland Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.21. Finland Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.22. France Market Research Services Market
18.23. France Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.24. France Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.25. France Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
18.26. Germany Market Research Services Market
18.27. Germany Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.28. Germany Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.29. Germany Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
18.30. Ireland Market Research Services Market
18.31. Ireland Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.32. Ireland Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.33. Italy Market Research Services Market
18.34. Italy Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.35. Italy Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.36. Netherlands Market Research Services Market
18.37. Netherlands Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.38. Netherlands Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.39. Norway Market Research Services Market
18.40. Norway Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.41. Norway Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.42. Portugal Market Research Services Market
18.43. Portugal Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.44. Portugal Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.45. Spain Market Research Services Market
18.46. Spain Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.47. Spain Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.48. Sweden Market Research Services Market
18.49. Sweden Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.50. Sweden Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.51. Switzerland Market Research Services Market
18.52. Switzerland Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.53. Switzerland Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.54. UK Market Research Services Market
18.55. UK Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
18.56. UK Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
18.57. UK Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)

19. Eastern Europe Market Research Services Market

19.1. Eastern Europe Market Research Services Market Overview
- 19.1.1. Region Information
- 19.1.2. Market Information
- 19.1.3. Background Information
- 19.1.4. Regulations
- 19.1.5. Regulatory Bodies
- 19.1.6. Major Associations
- 19.1.7. Taxes Levied
- 19.1.8. Corporate Tax Structure
- 19.1.9. Investments
- 19.1.10. Major Companies
19.2. Eastern Europe Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
19.3. Eastern Europe Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
19.4. Eastern Europe Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
19.5. Eastern Europe Market Research Services Market, 2020, By Country, Value ($ Billion)
19.6. Eastern Europe Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
19.7. Eastern Europe Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
19.8. Eastern Europe Market Research Services Market Metrics
- 19.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, Eastern Europe Major Countries
- 19.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Eastern Europe Countries
- 19.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Eastern Europe Countries
19.9. Eastern Europe Market Research Services Market: Country Analysis
19.10. Czech Republic Market Research Services Market
19.11. Czech Republic Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
19.12. Czech Republic Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
19.13. Poland Market Research Services Market
19.14. Poland Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
19.15. Poland Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
19.16. Romania Market Research Services Market
19.17. Romania Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
19.18. Romania Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
19.19. Russia Market Research Services Market
19.20. Russia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
19.21. Russia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
19.22. Russia Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)

20. North America Market Research Services Market

20.1. North America Market Research Services Market Overview
- 20.1.1. Region Information
- 20.1.2. Market Information
- 20.1.3. Background Information
- 20.1.4. Regulations
- 20.1.5. Regulatory Bodies
- 20.1.6. Major Associations
- 20.1.7. Taxes Levied
- 20.1.8. Corporate Tax Structure
- 20.1.9. Investments
- 20.1.10. Major Companies
20.2. North America Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
20.3. North America Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
20.4. North America Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
20.5. North America Market Research Services Market, 2020, By Country, Value ($ Billion)
20.6. North America Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
20.7. North America Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
20.8. North America Market Research Services Market Metrics
- 20.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, North America Major Countries
- 20.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, North America Countries
- 20.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, North America Countries
20.9. North America Market Research Services Market: Country Analysis
20.10. Canada Market Research Services Market
20.11. Canada Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
20.12. Canada Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
20.13. Mexico Market Research Services Market
20.14. Mexico Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
20.15. Mexico Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
20.16. USA Market Research Services Market
20.17. USA Market Research Services Market Overview
- 20.17.1. Country Information
- 20.17.2. Market Information
- 20.17.3. Background Information
- 20.17.4. Regulations
- 20.17.5. Regulatory Bodies
- 20.17.6. Major Associations
- 20.17.7. Taxes Levied
- 20.17.8. Corporate Tax Structure
- 20.17.9. Investments
- 20.17.10. Major Companies
20.18. USA Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
20.19. USA Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
20.20. USA Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)

21. South America Market Research Services Market

21.1. South America Market Research Services Market Overview
- 21.1.1. Region Information
- 21.1.2. Market Information
- 21.1.3. Background Information
- 21.1.4. Regulations
- 21.1.5. Regulatory Bodies
- 21.1.6. Major Associations
- 21.1.7. Taxes Levied
- 21.1.8. Corporate Tax Structure
- 21.1.9. Investments
- 21.1.10. Major Companies
21.2. South America Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.3. South America Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.4. South America Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
21.5. South America Market Research Services Market, 2020, By Country, Value ($ Billion)
21.6. South America Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
21.7. South America Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
21.8. South America Market Research Services Market Metrics
- 21.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, South America Major Countries
- 21.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, South America Countries
- 21.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, South America Countries
21.9. South America Market Research Services Market: Country Analysis
21.10. Argentina Market Research Services Market
21.11. Argentina Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.12. Argentina Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.13. Brazil Market Research Services Market
21.14. Brazil Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.15. Brazil Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.16. Brazil Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
21.17. Chile Market Research Services Market
21.18. Chile Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.19. Chile Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.20. Colombia Market Research Services Market
21.21. Colombia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.22. Colombia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.23. Peru Market Research Services Market
21.24. Peru Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.25. Peru Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
21.26. Venezuela Market Research Services Market
21.27. Venezuela Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
21.28. Venezuela Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)

22. Middle East Market Research Services Market

22.1. Middle East Market Research Services Market Overview
- 22.1.1. Region Information
- 22.1.2. Market Information
- 22.1.3. Background Information
- 22.1.4. Government Initiatives
- 22.1.5. Regulations
- 22.1.6. Regulatory Bodies
- 22.1.7. Major Associations
- 22.1.8. Taxes Levied
- 22.1.9. Corporate Tax Structure
- 22.1.10. Investments
- 22.1.11. Major Companies
22.2. Middle East Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
22.3. Middle East Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
22.4. Middle East Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
22.5. Middle East Market Research Services Market, 2020, By Country, Value ($ Billion)
22.6. Middle East Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
22.7. Middle East Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
22.8. Middle East Market Research Services Market Metrics
- 22.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, Middle East Major Countries
- 22.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Middle East Countries
- 22.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Middle East Countries
22.9. Middle East Market Research Services Market: Country Analysis
22.10. Saudi Arabia Market Research Services Market
22.11. Saudi Arabia Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
22.12. Saudi Arabia Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
22.13. Israel Market Research Services Market
22.14. Israel Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
22.15. Israel Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
22.16. Turkey Market Research Services Market
22.17. Turkey Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
22.18. Turkey Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
22.19. UAE Market Research Services Market
22.20. UAE Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
22.21. UAE Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)

23. Africa Market Research Services Market

23.1. Africa Market Research Services Market Overview
- 23.1.1. Region Information
- 23.1.2. Market Information
- 23.1.3. Background Information
- 23.1.4. Government Initiatives
- 23.1.5. Regulations
- 23.1.6. Regulatory Bodies
- 23.1.7. Major Associations
- 23.1.8. Taxes Levied
- 23.1.9. Corporate Tax Structure
- 23.1.10. Investments
- 23.1.11. Major Companies
23.2. Africa Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
23.3. Africa Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
23.4. Africa Market Research Services Market, Segmentation By Type, Historic And Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Billion)
23.5. Africa Market Research Services Market, 2020, By Country, Value ($ Billion)
23.6. Africa Market Research Services Market, 2015 - 2025, Historic And Forecast, By Country
23.7. Africa Market Research Services Market, 2020 - 2025, Growth And Market Share Comparison, By Country
23.8. Africa Market Research Services Market Metrics
- 23.8.1. Market Research Services Market Size, Percentage Of GDP, 2020, Africa Major Countries
- 23.8.2. Estimated Number Of Enterprises, Market Research Services Market, Market Research Services Market/Number of Enterprises, 2020, Africa Countries
- 23.8.3. Estimated Number Of Employees, Market Research Services Market, Market Research Services Market/Number of Employees, 2020, Africa Countries
23.9. Africa Market Research Services Market: Country Analysis
23.10. Egypt Market Research Services Market
23.11. Egypt Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
23.12. Egypt Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
23.13. Nigeria Market Research Services Market
23.14. Nigeria Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
23.15. Nigeria Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)
23.16. South Africa Market Research Services Market
23.17. South Africa Market Research Services Market, Historic Market Growth, 2015 - 2020, Value ($ Billion)
23.18. South Africa Market Research Services Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Billion)

24. Global Market Research Services Market Competitive Landscape

24.1. Company Profiles
24.2. Nielsen Holdings Inc.
- 24.2.1. Company Overview
- 24.2.2. Products And Services
- 24.2.3. Business Strategy
- 24.2.4. Financial Overview
24.3. IQVIA Holdings Inc.
- 24.3.1. Company Overview
- 24.3.2. Products And Services
- 24.3.3. Business Strategy
- 24.3.4. Financial Overview
24.4. Gartner
- 24.4.1. Company Overview
- 24.4.2. Products And Services
- 24.4.3. Business Strategy
- 24.4.4. Financial Overview
24.5. Kantar Group
- 24.5.1. Company Overview
- 24.5.2. Products And Services
- 24.5.3. Business Strategy
- 24.5.4. Financial Overview
24.6. Ipsos Group S.A.
- 24.6.1. Company Overview
- 24.6.2. Products And Services
- 24.6.3. Business Strategy
- 24.6.4. Financial Overview

25. Key Mergers And Acquisitions In The Market Research Services Market

25.1. Avania Acquired IMARC
25.2. Cint Acquired Gapfish
25.3. Escalent Acquired Grail Insights
25.4. Kantar Acquired MeMo2
25.5. M3, Inc. Acquired Healthcare Market Research Business Of Manthan
25.6. Schlesinger Group Acquired Market Cube
25.7. Verdane Capital Acquired Confirmit
25.8. Escalent Acquired Javelin Strategy & Research
25.9. CI Group Acquired Rozovest Analytics
25.10. IFF Research Acquired Voluntas
25.11. Nielsen Holdings Plc Acquired SuperData Research
25.12. Partners Group Acquired Information Resources Inc. (IRI)
25.13. Majestic Research Services And Solutions Acquired Market Probe Asia Pacific Pte Ltd
25.14. Bregal Sagemount Acquired Lux Research
25.15. CRC Research Acquired Research House
25.16. Phoenix Marketing International Acquired Synergistics Research Corporation
25.17. Nielsen Acquired Repucom

26. Market Background: Design, Research, Promotional And Consulting Services Market

26.1. Design, Research, Promotional And Consulting Services Market Characteristics
26.2. Segmentation By Type
26.3. Global Design, Research, Promotional And Consulting Services Market, Segmentation By Type, 2015 - 2025, Value ($ Billion)
26.4. Global Design, Research, Promotional And Consulting Services Market, 2020, By Region, Value ($ Billion)
26.5. Global Design, Research, Promotional And Consulting Services Market, 2015 - 2025, Historic And Forecast, By Region

27. Market Research Services Market Opportunities And Strategies

27.1. Global Market Research Services Market In 2025 - Countries Offering Most New Opportunities
27.2. Global Market Research Services Market In 2025 - Segments Offering Most New Opportunities
27.3. Global Market Research Services Market In 2025 - Growth Strategies
- 27.3.1. Market Trend Based Strategies
- 27.3.2. Competitor Strategies

28. Market Research Services Market, Conclusions And Recommendations

28.1. Conclusions
28.2. Recommendations
- 28.2.1. Product
- 28.2.2. Place
- 28.2.3. Price
- 28.2.4. Promotion
- 28.2.5. People

29. Appendix

29.1. Market Data Sources
29.2. NAICS Definitions Of Industry Covered In This Report
29.3. Research Methodology
29.4. Currencies
29.5. Research Inquiries
29.6. The Business Research Company
29.7. Copyright And Disclaimer