Kombucha Tea Global Market Report 2023

“Kombucha Tea Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on kombucha tea market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for kombucha tea? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The kombucha tea market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Flavor Type: Fruits; Regular/Original; Herbs And Spices; Flowers; Others Flavor Types

2) By Packaging Type: Glass Bottles; Aluminum Cans; PET Bottles; Other Packaging Types

3) By Distribution Channel: Supermarkets And Hypermarkets; Online Retailers; Health Stores; Convenience Stores

Companies Mentioned: Brew Dr. Kombucha; GT's Living Foods; Humm Kombucha LLC; Equinox Kombucha; KeVita Inc

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery Format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the kombucha tea markettea market are: Brew Dr. Kombucha, GT's Living Foods, Humm Kombucha LLC, Equinox Kombucha, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd., The Coca-Cola Company, Carpe Diem, Buchi Kombucha, Molson Coors Beverage Company, The Hain Celestial Company, Marin Kombucha, Health Ade, Holy Beverages, Brew Dr. Kombucha and NewAge

The global kombucha tea market grew from $2.33 billion in 2022 to $2.81 billion in 2023 at a compound annual growth rate (CAGR) of 20.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The kombucha tea market is expected to grow to $5.8 billion in 2027 at a CAGR of 19.9%.

The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are: 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Kombucha tea refers to a fermented black or green tea drink containing bacteria, yeast, and sugar. During fermentation, the bacteria and acids form a film on top of the liquid called a SCOBY (symbiotic colony of bacteria and yeast). Kombucha bacteria includes lactic-acid bacteria, which can also act as a probiotic. Kombucha tea, according to health experts, can help with digestion, gut health, blood pressure management, heart health, and immunity.

North America was the largest region in the kombucha tea market in 2022. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the Kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main kombucha tea flavours include fruits, regular/original, herbs and spices, flowers, and other flavour types. The fruits in kombucha tea are made by infusing fruits. Fruit teas come in a variety of flavors, including pineapple, raspberry, blueberry, peach, and others. The kombucha tea packaging types include glass bottles, aluminium cans, pet bottles, and other packaging types across distribution channels such as supermarkets and hypermarkets, online retailers, health stores, and convenience stores.

The increasing number of health-conscious consumers is significantly driving the growth of the kombucha tea market. Some experts believe that because kombucha includes good live bacteria, it can help to improve the efficiency of a variety of bodily functions and is often preferred by health-conscious consumers. According to the International Food Information Council's (IFIC) 2020 food and health survey, Americans have a strong interest in becoming more health-conscious, with 43% following a specific diet or eating pattern in 2020, up 38% from 2019. Also, 54% of all consumers cared more about the healthfulness of their food and beverage choices in 2020 than they did in 2010. Hence, the increasing number of health-conscious people is expected to propel the growth of the kombucha tea market over the coming years.

Technological advancements are a key trend gaining popularity in the kombucha market. Companies in the kombucha market are focusing on technologies to retain the original flavours and nutrition of kombucha. For instance, Taiwan-based biotechnology company, Ming Chyi Biotechnology Ltd. (MCB), uses a patented micro-encapsulation technology that applies adequate temperature and pressure to preserve the original flavour and nutritional values of kombucha. The micro-encapsulation technology is also used to spray-dry the kombucha liquid to obtain a powder that retains kombucha's most original features.

In April 2021, Harris Tea Company, a US-based tea company, acquired Tetley Harris Food Group from Tata Consumer Products Company. As a result of this acquisition, Harris Tea will be able to provide end-to-end services to foodservice customers with a continued focus on a range of innovative product lines and service. The new company, Harris Tea Foodservice,'s portfolio will include kombucha, red rose, southern breeze, and others. Tetley Harris Food Group is a US-based manufacturer of a variety of hot, green, specialty, herbal, and iced tea concentrate products.

The countries covered in the kombucha tea market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The kombucha tea research report is one of a series of new reports from The Business Research Company that provides kombucha tea statistics, including kombucha tea industry global market size, regional shares, competitors with kombucha tea shares, detailed kombucha tea segments, market trends and opportunities, and any further data you may need to thrive in the kombucha tea industry. This kombucha tea research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.