Oatmeal Global Market Report 2023

“Oatmeal Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on oatmeal market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for oatmeal? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The oatmeal market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Type: Whole Oat Groats; Steel Cut Oats; Scottish Oats; Regular Rolled Oats; Quick Rolled Oats; Instant Oats; Other Types

2) By Nature: Organic; Conventional

3) By Distribution Channel: Supermarket/Hypermarket; Convenience Stores; Online Channels; Other Distribution Channels

4) By Form: Flavoured Oats; Base Oats

5) By Application: Bakery And Confectionery; Breakfast Cereals; Animal Feed; Others (Cosmetics, Other)

Companies Mentioned: Nature's Path Foods Inc; Nestle SA; General Mills Inc; Post Holdings Inc (Weetabix ltd); La Crosse Milling Company

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery Format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the oatmeal market are: Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc (Weetabix ltd), La Crosse Milling Company, Cargill Incorporated, Kellogg Company, PepsiCo Inc (The Quaker Oats Company), Bob's Red Mill Natural Foods, Bagrrys India Ltd and Marico Limited.

The global oatmeal market grew from $6.26 billion in 2022 to $6.5 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The oatmeal market is expected to grow to $7.68 billion in 2027 at a CAGR of 4.2%.

The oatmeal market consists of sales of muffins, granola bars, cookies, and other baked goodss. Values in this market are: 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The oatmeal refer to food made from oats and liquids such as water or milk and is used as breakfast food. It is full of nutrients and fiber and is very helpful in weight loss, reduces the risk of heart diseases, and also lowers blood sugar.

North America was the largest region in the oatmeal market in 2021. The regions covered in the oatmeal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main types of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats and others. The whole oat groats are made by hulled kernels of cereal grains. They contain the cereal germ, the bran, and the endosperm of the grain (interior layer of wheat kernel). These are used in porridges and stews. These are very nutritious but require soaking before cooking. Oatmeal can be in organic in nature or conventional in nature and comes in two forms namely flavored oats and base oats. Oatmeal are distributed through supermarket/hypermarket, convenience stores, online channels and others and are used for application: bakery and confectionery, breakfast cereals, animal feed and others (cosmetics, other).

An increase in consumers opting for healthy diet plans is expected to propel the growth of the oatmeal market. A diet plan refers to a set of scheduled meals to achieve different metabolic and health goals. This diet plan includes eating fruits, vegetables, oatmeal, and more. Due to the outbreak of COVID-19, people are opting for healthy diet plans to keep their bodies fit and improve immunity in the body. There will be an increased demand for oatmeal due to an increase in consumers opting for healthy diet plans as oatmeal is part of the diet plan. For instance, in October 2020, according to a 2020 Food & Health Survey by the International Food Information Council, in the USA, 54% of all consumers, and 63% of those aged over 50, care more about the healthfulness of their food and beverage choices in 2020 thinking more about healthiness than taste and price. 28% of Americans eat more proteins from plant sources than in 2019. 24% eat more plant-based dairy, and 17% eat more plant-based meat alternatives. 74% of Americans are trying to limit sugar intake in 2020 than 80% in 2019. In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Thus, due to the increase in consumers opting for healthy diet plans, there will be an increase in the oatmeal demand.

The introduction of new flavors in oatmeal is the key trend gaining popularity in the oatmeal market. The new flavors in oatmeal include flavors of vegetables, fruits, and spices to offer new tastes while improving nutritional benefits. Major companies operating in the oatmeal market are focused on launching new flavored oatmeal to expand their portfolio, attract new customers and strengthen their position. For instance, in March 2021, Quaker, an Indian brand of oatmeal launched a unique product that brings plain oats with 2 different flavors. These oat mixes contain Homestyle Masala and Tangy Tomato in one pack to provide options to consume oats in a wide array of new, tasty, and convenient ways for consumers.

In February 2020, Cedar's Foods, a US-based company that manufactures Mediterranean foods including hummus, tzatziki, salsa, salads, and pita chips acquired Brekki, for an undisclosed amount. With this acquisition, Cedar's added another portfolio and aims to make Brekki a breakfast tradition as well as grow the business. Brekki is a US-based company that manufactures ready-to-eat overnight oats in a variety of flavors.

Major players in the oatmeal market are: Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc (Weetabix ltd), La Crosse Milling Company, Cargill Incorporated, Kellogg Company, PepsiCo Inc (The Quaker Oats Company), Bob's Red Mill Natural Foods, Bagrrys India Ltd and Marico Limited.

North America was the largest region in the oatmeal market in 2022. The regions covered in the oatmeal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the oatmeal market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.The main types of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats and others. The whole oat groats are made by hulled kernels of cereal grains. They contain the cereal germ, the bran, and the endosperm of the grain (interior layer of wheat kernel). These are used in porridges and stews. These are very nutritious but require soaking before cooking. Oatmeal can be in organic in nature or conventional in nature and comes in two forms namely flavored oats and base oats. Oatmeal are distributed through supermarket/hypermarket, convenience stores, online channels and others and are used for application: bakery and confectionery, breakfast cereals, animal feed and others (cosmetics, other).

The oatmeal market research report is one of a series of new reports from The Business Research Company that provides oatmeal market statistics, including oatmeal industry global market size, regional shares, competitors with an oatmeal market share, detailed oatmeal market segments, market trends and opportunities, and any further data you may need to thrive in the oatmeal industry. This oatmeal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global oatmeal market is expected to grow from $6.00 billion in 2021 to $6.22 billion in 2022 at a compound annual growth rate (CAGR) of 3.62%. The oatmeal market is expected to grow to $7.31 billion in 2026 at a compound annual growth rate (CAGR) of 4.11%.

An increase in consumers opting for healthy diet plans is expected to propel the growth of the oatmeal market. A diet plan refers to a set of scheduled meals to achieve different metabolic and health goals. This diet plan includes eating fruits, vegetables, oatmeal, and more. Due to the outbreak of COVID-19, people are opting for healthy diet plans to keep their bodies fit and improve immunity in the body. There will be an increased demand for oatmeal due to an increase in consumers opting for healthy diet plans as oatmeal is part of the diet plan. For instance, according to the Food & Health survey 2021 by the Internation Food Information Council, a US-based nonprofit organization for food, beverage, and agricultural industries, approximately 85% of Americans claimed that the pandemic had caused them to adjust their diet or cooking habits in some way and additionally, 60% of Americans simply try to eat healthily, whereas 20% actively seek out items or adhere to diets for certain health benefits. In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Thus, due to the increase in consumers opting for healthy diet plans, there will be an increase in the oatmeal demand.

The introduction of new flavors in oatmeal is the key trend gaining popularity in the oatmeal market. The new flavors in oatmeal include flavors of vegetables, fruits, and spices to offer new tastes while improving nutritional benefits. Major companies operating in the oatmeal market are focused on launching new flavored oatmeal to expand their portfolio, attract new customers and strengthen their position. For instance, in March 2021, Quaker, an Indian brand of oatmeal launched a unique product that brings plain oats with 2 different flavors. These oat mixes contain Homestyle Masala and Tangy Tomato in one pack to provide options to consume oats in a wide array of new, tasty, and convenient ways for consumers.

In February 2020, Cedar's Foods, a US-based company that manufactures Mediterranean foods including hummus, tzatziki, salsa, salads, and pita chips acquired Brekki, for an undisclosed amount. With this acquisition, Cedar's added another portfolio and aims to make Brekki a breakfast tradition as well as grow the business. Brekki is a US-based company that manufactures ready-to-eat overnight oats in a variety of flavors.

The countries covered in the oatmeal market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The oatmeal market research report is one of a series of new reports from The Business Research Company that provides oatmeal market statistics, including oatmeal industry global market size, regional shares, competitors with an oatmeal market share, detailed oatmeal market segments, market trends and opportunities, and any further data you may need to thrive in the oatmeal industry. This oatmeal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.