Market Research Report
LEDinside: 2020 Global LED Video Wall Market Outlook - Meeting Room, Sales Channel and Price Trend
|Published by||TrendForce||Product code||582048|
|Published||Content info||204 Pages
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|LEDinside: 2020 Global LED Video Wall Market Outlook - Meeting Room, Sales Channel and Price Trend|
|Published: September 30, 2019||Content info: 204 Pages||
According to the latest 2020 Global LED Video Wall Market Outlook- Meeting Room, Sales Channel and Price Trend by LEDinside, as the LED video wall market demand in segments such as high-end retail, meeting room and cinema increases, the CAGR of the LED video wall market scale during 2019-2023 is expected to be 14%. With the further development of LED ultra fine pitch display, the CAGR of indoor fine pitch display during 2019-2023 is likely to be 27%. With the marketing theory of 4Ps, LEDinside provides readers with a comprehensive understanding of the LED video wall market, manufacturer development, LED video wall product trends and prices.
Observed from the global LED fine pitch display regional market development, the largest market proportion is China and it was 48.8% in 2018, accounting for around 80% of Asian market. It is estimated that the market proportion will be up to 30% YoY in 2019, slightly lower than the average growth rate. In Chinese market, LED display manufacturers have also expanded market via distribution channels, bringing a marked decrease in Chinese terminal market prices.
In 2019, the growth rate of North American market is around 36% since the impact of the China-US trade conflict has been faded in 2019 compared to 2018. Major application markets with high growth contain entertainment (live music performance included), cinema and home theater; and the next includes company meeting room, retail and exhibition space.
LEDinside analyzed that the global LED video wall market scale in 2018 was USD 5.841 billion. Ranked by player revenue, seven of the top eight manufacturers are from China except Daktronics (ranking No.2). These eight enterprises accounted for 50.2% of global market share. According to LEDinside research, global LED video wall market in 2019 will still maintain steady growth. Additionally, Samsung Electronics is expected to enter the top eight for the first time in 2019 as its shipment of LED video wall has increased drastically in recent two years. Overall, market concentration will improve and the market share of the top eight companies will come to 53.4%.
Topic One: Cinema
By 2023, it is expected that one in eight mainstream standard screens will be converted to Premium Screen with the demand of approximately 25,000-30,000 Premium Screens. The key driving factor is the consumers' pursuit for differentiated experience, which can bring up the increase of the prices of movie tickets and increase the yield for each single-screen in the saturated movie market.
In terms of image display, high resolution Cinema will be a competition between projector manufacturers and LED video wall manufacturers. Image display trend is bound to move towards high resolution 4K or even 8K. Laser projectors have the projection capabilities of high resolution and high brightness. LED video wall can easily achieve high frame rate, high resolution and high dynamic range.
Thus, LED video wall generally enters the cinema market. Currently, the DCI-P3-certified LED video wall manufacturers are Samsung Electronics and SONY. With the strategic cooperation between BARCO and Unilumin, BARCO can expand the cinema market product line. Besides, the cooperation will promote the international market of Unilumin.
Topic Two: Home Theater
As consumers continue to use streaming platforms such as Netflix and HBO, smart TVs are unable to meet consumer demand, so the market demand for home theater systems is increasing. According to LEDinside, the global market demand for home theater is mainly in North America, Europe, followed by China and Taiwan. In terms of viewing distance, P0.9 and P1.2 LED video walls are mostly adopted. Generally, the splicing size is about 100-137 inches.
Topic Three: Meeting Room
Projector uses 5000lm and WUXGA resolution and develops towards the trend of brightness of 7,000-10,000lm, 4K resolution and laser light source.
However, by virtue of high resolution, high contrast ratio, wide viewing angle and high brightness, LED display is at an advantage in large meeting rooms, lecture halls, video conferences or education and training institutes. As the cost of LED display declines year by year and application continues expanding to more fields, the price difference between display and projector in 2023 is expected to be reduced to 1.8 times to twofold. At that time, the market will welcome an explosive period of product replacement.
Topic Four: 8K Market
According to LEDinside's investigation, FIFA World Cup 2018 contributed to a peak of shipment and revenue for TV brands and panel manufacturers in 2017. As such, for FIFA World Cup 2022 to be held in Qatar, numerous LED video wall, projector and TV brand manufacturers have planned to invest in the development of large HDR / Micro LED display since 2019-2020, with an aim to boost another revenue peak in such a stagnant market.
In light of Huawei's 2025 White Paper, the demands for wide broadband, low time delay and wide connection are accelerating the commercialization of 5G which is expected to penetrate into all industries. It is the integration of 5G high-speed transmission and large HDR display that actually realizes the application of 5G.
Starting from 2018, major Chinese LED digital display makers have emphasized on channel development, resulting in a drop in the price of display products with a pitch of P1.2 and above.
LED video wall manufacturers have developed actively towards ultra-fine pitch (< P1.0) display market. With pitch miniaturization, products such as four-in-one Mini LED, Mini LED COB and Micro LED COB have entered the ultra-fine pitch display market.
LEDinside focuses on the analysis of LED fine pitch display application market, China and the US display trends and sales channels, and Micro LED / Mini LED ultra-fine pitch display technology. LEDinside aims to provide readers with a comprehensive understanding of LED digital display market marketing and sales.