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1017998

Asia Pacific Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry

Published: | The Insight Partners | 192 Pages | Delivery time: 1-2 business days

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Asia Pacific Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry
Published: June 6, 2021
The Insight Partners
Content info: 192 Pages
Delivery time: 1-2 business days
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Description

The artificial intelligence in marketing market in APAC is expected to reach US$ 26,023.61 million by 2028 from US$ US$ 3,652.85 million in 2021. The market is estimated to grow at a CAGR of 32.4% from 2021 to 2028. Understanding the audience in real-time allows personalization of the customer's ad experience, which is very important nowadays. In recent years, advertising has been highly personalized with the help of AI. This has made customers expect ad experiences that are targeted to their unique needs and interests. The strategy is becoming increasingly popular, and it is producing incredible results. Additionally, progress in the adoption of cloud-based applications and services is among the other factors expected to drive the growth of the APAC artificial intelligence in marketing market during the forecast period.

Based on end-use industry, the BFSI segment led the artificial intelligence in marketing market in 2020. Companies in the BFSI (banking, financial services, and insurance) industry offer a range of financial services and products. Various banks are opting the use of artificial intelligence and software robotics across diverse functions that include fraud detection, anti-money laundering, and algorithmic trading. The artificial intelligence-based data analytics and visualization tools help the enterprises working in BFSI analyze the large volumes of unstructured and structured data and provide an in-depth analysis.

The COVID-19 outbreak has resulted in a massive financial loss in APAC. Governments in APAC countries are taking possible steps to reduce its effects by announcing lockdown, which is negatively affecting the manufacturing and construction sectors. China, India, South Korea, and Taiwan dominate the global manufacturing sector with significantly unprecedented, large numbers of manufacturing units. The emergence of COVID-19 outbreak and imposition of lockdown across the country have substantially disrupted its manufacturing sector. Humans' everyday lives have become increasingly reliant on social media. In the lockdown situation, people have nothing much to do at home. Hence, there is a spike in online media consumption amid the pandemic. Business owners need to craft engagement techniques that help them communicate with their customers more than ever before. The company's focus is on customized products and other ways to keep the company services running at a good pace.

The overall APAC artificial intelligence in marketing market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the APAC artificial intelligence in marketing market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the APAC artificial intelligence in marketing market. Accenture; Adobe; Amazon Web Services; Appier Inc.; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the players operating in the market.

Reasons to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the APAC Artificial Intelligence in Marketing market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the APAC Artificial Intelligence in Marketing market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth APAC market trends and outlook coupled with the factors driving Artificial Intelligence in Marketing market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
  •  
Table of Contents
Product Code: TIPRE00022955

Table Of Contents

1. Introduction

  • 1.1 Scope of the Study
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. APAC Artificial Intelligence in Marketing Market Landscape

  • 4.1 Market Overview
  • 4.2 Ecosystem Analysis
  • 4.3 Expert Opinion
  • 4.4 APAC PEST Analysis

5. APAC Artificial Intelligence in Marketing Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Ascent in Adoption of Customer-Centric Marketing Strategies
    • 5.1.2 Rising Use of Social Media for Advertising
  • 5.2 Market Restraints
    • 5.2.1 Confined Number of Artificial Intelligence (AI) Experts
  • 5.3 Market Opportunities
    • 5.3.1 Progress in Adoption of Cloud-Based Applications and Services
  • 5.4 Future Trends
    • 5.4.1 Vivacious Personalized Ad Serving
  • 5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - APAC Market Analysis

  • 6.1 APAC Artificial Intelligence in Marketing Market
  • 6.2 APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. APAC Artificial Intelligence in Marketing Market - By Offering

  • 7.1 Overview
  • 7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
  • 7.3 Solution
    • 7.3.1 Overview
    • 7.3.2 Solution: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 7.4 Services
    • 7.4.1 Overview
    • 7.4.2 Services: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. APAC Artificial Intelligence in Marketing Market - By Application

  • 8.1 Overview
  • 8.2 APAC Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
  • 8.3 Search Advertising
    • 8.3.1 Overview
    • 8.3.2 Search Advertising: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.4 Social Media Advertising
    • 8.4.1 Overview
    • 8.4.2 Social Media Advertising: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.5 Dynamic Pricing
    • 8.5.1 Overview
    • 8.5.2 Dynamic Pricing: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.6 Virtual Assistant
    • 8.6.1 Overview
    • 8.6.2 Virtual Assistant: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.7 Content Curation
    • 8.7.1 Overview
    • 8.7.2 Content Curation: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.8 Sales and Marketing Automation
    • 8.8.1 Overview
    • 8.8.2 Sales and Marketing Automation: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.9 Analytics Platform
    • 8.9.1 Overview
    • 8.9.2 Analytics Platform: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 8.10 Others
    • 8.10.1 Overview
    • 8.10.2 Others: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. APAC Artificial Intelligence in Marketing Market - By End-Use Industry

  • 9.1 Overview
  • 9.2 APAC Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
  • 9.3 BFSI
    • 9.3.1 Overview
    • 9.3.2 BFSI: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 9.4 Retail
    • 9.4.1 Overview
    • 9.4.2 Retail: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 9.5 Consumer Goods
    • 9.5.1 Overview
    • 9.5.2 Consumer Goods: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 9.6 Media and Entertainment
    • 9.6.1 Overview
    • 9.6.2 Media and Entertainment: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • 9.7 Others
    • 9.7.1 Overview
    • 9.7.2 Others: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. APAC Artificial Intelligence in Marketing Market - Country Analysis

  • 10.1 Overview
    • 10.1.1 APAC: Artificial Intelligence in Marketing Market, by Key Country
      • 10.1.1.1 China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.1.1 China: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.1.2 China: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.1.1.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
      • 10.1.1.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.1.1.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.1.1.5 India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.5.1 India: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.5.2 India: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.1.1.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.1.1.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
        • 10.1.1.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.1.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
        • 10.1.1.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic on APAC Artificial Intelligence in Marketing Market

  • 11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape

  • 12.1 Overview
  • 12.2 Organic Developments
    • 12.2.1 Overview
  • 12.3 Inorganic Developments
    • 12.3.1 Overview

13. Company Profiles

  • 13.1 Affectiva
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Appier Inc.
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Bidalgo
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Novantas (Amplero), Inc.
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 CognitiveScale
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 SAS Institute Inc.
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Salesforce.com, inc.
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Oracle Corporation
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 IBM Corporation
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments
  • 13.11 Amazon Web Services
    • 13.11.1 Key Facts
    • 13.11.2 Business Description
    • 13.11.3 Products and Services
    • 13.11.4 Financial Overview
    • 13.11.5 SWOT Analysis
    • 13.11.6 Key Developments
  • 13.12 Adobe
    • 13.12.1 Key Facts
    • 13.12.2 Business Description
    • 13.12.3 Products and Services
    • 13.12.4 Financial Overview
    • 13.12.5 SWOT Analysis
    • 13.12.6 Key Developments
  • 13.13 Accenture
    • 13.13.1 Key Facts
    • 13.13.2 Business Description
    • 13.13.3 Products and Services
    • 13.13.4 Financial Overview
    • 13.13.5 SWOT Analysis
    • 13.13.6 Key Developments
  • 13.14 Microsoft Corporation
    • 13.14.1 Key Facts
    • 13.14.2 Business Description
    • 13.14.3 Products and Services
    • 13.14.4 Financial Overview
    • 13.14.5 SWOT Analysis
    • 13.14.6 Key Developments
  • 13.15 Xilinx, Inc.
    • 13.15.1 Key Facts
    • 13.15.2 Business Description
    • 13.15.3 Products and Services
    • 13.15.4 Financial Overview
    • 13.15.5 SWOT Analysis
    • 13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

  • 14.1 Glossary of Terms

List Of Tables

  • Table 1. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
  • Table 2. China: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 3. China: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 4. China: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 5. Japan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 6. Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 7. Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 8. South Korea: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 9. South Korea: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 10. South Korea: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 11. Australia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 12. Australia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 13. Australia: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 14. India: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 15. India: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 16. India: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 17. Taiwan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 18. Taiwan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 19. Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 20. Rest of APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
  • Table 21. Rest of APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
  • Table 22. Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
  • Table 23. Organic Developments Done by Companies
  • Table 24. Inorganic Developments Done by Companies
  • Table 25. Glossary of Term: Artificial Intelligence in Marketing Market

List Of Figures

  • Figure 1. APAC Artificial Intelligence in Marketing Market Segmentation
  • Figure 2. APAC Artificial Intelligence in Marketing Market Segmentation - By Country
  • Figure 3. Solution segment to dominate the APAC artificial intelligence in marketing market by offering throughout the forecast period
  • Figure 4. Virtual assistant segment in the APAC artificial intelligence in marketing market is expected to witness high growth by application
  • Figure 5. BFSI segment is expected to dominate the APAC artificial intelligence in marketing market in terms of end-use industry by 2028
  • Figure 6. APAC Artificial Intelligence in Marketing Market Overview
  • Figure 7. China holds a largest share in the APAC artificial intelligence in marketing market
  • Figure 8. APAC Artificial Intelligence in Marketing Market Ecosystem Analysis
  • Figure 9. Expert Opinion
  • Figure 10. APAC - PEST Analysis
  • Figure 11. APAC Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
  • Figure 12. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 13. APAC Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
  • Figure 14. APAC Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 15. Services: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 16. APAC Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
  • Figure 17. APAC Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 18. APAC Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 19. Dynamic Pricing: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 20. APAC Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 21. APAC Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 22. APAC Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 23. APAC Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 24. APAC Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 25. APAC Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
  • Figure 26. APAC BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 27. APAC Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 28. APAC Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 29. APAC Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 30. APAC Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 31. APAC: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)
  • Figure 32. APAC: Artificial Intelligence in Marketing Market Revenue Share, by Key Country, (2020 &2028)
  • Figure 33. China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 34. Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 35. South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 36. Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 37. India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 38. Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 39. Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 40. Impact of COVID-19 Pandemic in Asia Pacific Country Markets