Europe A2P SMS and CPaaS market Forecast to 2028 - COVID-19 Impact and Regional Analysis - By Component, Channel, Enterprise Size, and Industry

List of Tables

The A2P SMS and CPaaS market in Europe is expected to grow from US$ 19,902.03 million in 2022 to US$ 27,592.30 million by 2028. It is estimated to grow at a CAGR of 5.6% from 2022 to 2028.

Mounting Trend of Mobile Marketing via Messaging

Through CPaaS, businesses use mobile marketing to instantly notify and inform their consumers and provide them with tickets and promotional messaging. As one of the simplest and most economical forms of communication for generating leads, boosting sales, and cultivating relationships with customers, mobile marketing has been widely adopted across a variety of industry verticals, including BFS, media and entertainment, travel, tourism, retail, aerospace, insurance, and healthcare. The urgent need to secure their customers and their organizations' data has emerged as one of their top objectives as businesses employ SMS messaging services to communicate with users and enhance their user experience. Mobile network operators and SMS aggregators are placing more emphasis on A2P messaging to boost their income. For example, when a mobile marketer utilizes A2P messaging, businesses pay the telecom operator and SMS aggregator for their services. The CPaaS industry has a significant window of opportunity for growth in mobile marketing. Advancements are expanding new potential in the CPaaS industry in mobile marketing. For instance, in May 2022, Mass reported that MTarget had chosen iBASIS to introduce CPaaS mobile marketing campaigns via APIs for contact centers and enterprises in banking, finance, and retail. This campaign management would be implemented via programmable voice calls.

Market Overview

Germany, France, the UK, Russia, and Italy are among the major economies in Europe. With the growing competitive rivalry in the market, European businesses are turning to CPaaS solutions to develop a transparent communication model with their customer by adding voice, video, and messaging features to the existing business software using APIs. The presence of major market players in this Europe region is also predicted to boost the market growth. As a result, most of the activity of e-commerce takes place in just three European countries: the United Kingdom, Germany, and France, but the Europe eCommerce market that is leading or developing in other parts of Europe. The dynamic shift in the retail industry from the earlier single point of interaction to omnichannel interactions through the web or social media has driven the market of retail and eCommerce. As a result, it builds and distributes real-time communication software and propels the growth of A2P SMS and CPaaS market in Europe, which is expected to grow rapidly during the forecast period.

Europe A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

Europe A2P SMS and CPaaS market Segmentation

The Europe A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into Germany, UK, France, Italy, and Rest of Europe. The Rest of Europe dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe A2P SMS and CPaaS market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Europe A2P SMS and CPaaS market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe A2P SMS and CPaaS market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Product Code: BMIRE00027374

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Europe A2P SMS and CPaaS Market - By Component
- 1.3.2 Europe A2P SMS and CPaaS Market - By Channel
- 1.3.3 Europe A2P SMS and CPaaS Market - By Enterprise Size
- 1.3.4 Europe A2P SMS and CPaaS Market - By Industry
- 1.3.5 Europe A2P SMS and CPaaS Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe A2P SMS and CPaaS Market Landscape

4.1 Market Overview
4.2 PEST Analysis
- 4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinions

5. Europe A2P SMS and CPaaS Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Growing Demand for Customer Engagement Usage to Encourage the use of CPaaS
- 5.1.2 Increasing adoption of Rich Communication Services
5.1 Key Market Restraints
- 5.1.1 Expanding Security concerns for Cloud-Based CPaaS
5.2 Key Market Opportunities
- 5.2.1 Mounting Trend of Mobile Marketing via Messaging
5.3 Future trends
- 5.3.1 Improved Customer Engagement through a wide range of Digital Touchpoints
5.4 Impact Analysis of Drivers and Restraints

6. A2P SMS and CPaaS Market - Europe Analysis

6.1 A2P SMS and CPaaS Market Europe Overview
6.2 A2P SMS and CPaaS Market - Europe Revenue and Forecast to 2028 (US$ Million)

7. Europe A2P SMS and CPaaS Market Analysis - By Component

7.1 Overview
7.2 Europe A2P SMS and CPaaS Market, By Component (2021 and 2028)
7.3 Solution
- 7.3.1 Overview
- 7.3.2 Solution: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

8. Europe A2P SMS and CPaaS Market - By Channel

8.1 Overview
8.2 Europe A2P SMS and CPaaS Market, By Channel (2021 and 2028)
8.3 Message
- 8.3.1 Overview
- 8.3.2 Message: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
- 8.3.3 Chat Apps
  - 8.3.3.1 Overview
  - 8.3.3.2 Chat Apps: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
- 8.3.4 SMS
  - 8.3.4.1 Overview
  - 8.3.4.2 SMS: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Voice
- 8.4.1 Overview
- 8.4.2 Voice: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Email
- 8.5.1 Overview
- 8.5.2 Email: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Webpush
- 8.6.1 Overview
- 8.6.2 Webpush: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Others
- 8.7.1 Overview
- 8.7.2 Others Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe A2P SMS and CPaaS Market - By Enterprise Size

9.1 Overview
9.2 Europe A2P SMS and CPaaS Market, by Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises (SMEs)
- 9.3.1 Overview
- 9.3.2 Small and Medium Enterprises: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
- 9.4.1 Overview
- 9.4.2 Large Enterprises: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)

10. Europe A2P SMS and CPaaS Market - By Industry

10.1 Overview
10.2 Europe A2P SMS and CPaaS Market, by Industry (2021 and 2028)
10.3 IT and Telecom
- 10.3.1 Overview
- 10.3.2 IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.4 BFSI
- 10.4.1 Overview
- 10.4.2 BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.5 Retail and Ecommerce
- 10.5.1 Overview
- 10.5.2 Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.6 Healthcare
- 10.6.1 Overview
- 10.6.2 Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.7 Others
- 10.7.1 Overview
- 10.7.2 Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

11. Europe A2P SMS and CPaaS Market - By Country Analysis

11.1 Europe: A2P SMS and CPaaS Market
- 11.1.1 Europe: A2P SMS and CPaaS Market- by Key Country
  - 11.1.1.1 Germany: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.1.1 Germany: A2P SMS and CPaaS Market- by Component
    - 11.1.1.1.2 Germany: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.1.3 Germany: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.1.4 Germany: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.1.5 Germany: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.2 France: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.2.1 France: A2P SMS and CPaaS Market- by Component
    - 11.1.1.2.2 France: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.2.3 France: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.2.4 France: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.2.5 France: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.3 Italy: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.3.1 Italy: A2P SMS and CPaaS Market- by Component
    - 11.1.1.3.2 Italy: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.3.3 Italy: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.3.4 Italy: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.3.5 Italy: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.4 UK: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.4.1 UK: A2P SMS and CPaaS Market- by Component
    - 11.1.1.4.2 UK: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.4.3 UK: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.4.4 UK: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.4.5 UK: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.5 Rest of Europe: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.5.1 Rest of Europe: A2P SMS and CPaaS Market- by Component
    - 11.1.1.5.2 Rest of Europe: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.5.3 Rest of Europe: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.5.4 Rest of Europe: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.5.5 Rest of Europe: A2P SMS and CPaaS Market- By Industry

12. A2P SMS and CPaaS Market-Industry Landscape

12.1 Overview
12.2 Business Planning and Strategy
12.3 Merger and Acquisition
12.4 Expansion & Collaboration
12.5 Product News

13. A2P SMS and CPaaS Market - Company Profiles

13.1 Vonage
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 8X8, INC.
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Avaya Inc.
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 IntelePeer Cloud Communications LLC.
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 MessageBird
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Plivo Inc.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Cisco Systems, Inc.
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 TWILIO INC.
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Voximplant
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Wazo Communication Inc.
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index