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Market Research Report

Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts By Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box & Laptop, Tablet & Desktop) and Revenue Model

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Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts By Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box & Laptop, Tablet & Desktop) and Revenue Model
Published: July 6, 2017 Content info: 177 Pages
Description

OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015. The growth in the market is highly influenced by the rising trend of cord cutting and increasing penetration of smart devices across the globe. OTT services have enabled its users to accesses their desirable content anywhere and anytime with the help of internet. Such transformations in the digital content sharing technology is anticipated to break the barriers of expensive and inflexible content sharing techniques.

Key trend which will predominantly effect the market in coming year original content creation by the OTT players. Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.

OTT market by content type is segmented into Voice over Internet Protocol (VoIP), text & images and video. Large number of population across the globe are using the OTT in form of text, images, VoIP and Videos. However the video stream and video content sharing are popularizing rapidly across the globe.

The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the OTT industry.

Table of Contents
Product Code: TIP0001142

Table of Contents

1 Table of Contents

  • 1.1 List of Tables
  • 1.2 List of Figures

2 Introduction

  • 2.1 Scope of the Study
  • 2.2 The Insight Partners Research Report Guidance

3 Key Takeaways

  • OTT Market Landscape
  • 3.1 Market Overview
  • 3.2 Market Segmentation
    • 3.2.1 Global OTT Market - By Content Type
    • 3.2.2 Global OTT Market - By Platform
    • 3.2.3 Global OTT Market - By Revenue Model
    • 3.2.4 Global OTT Market - By Geography
  • 3.3 PEST Analysis
    • 3.3.1 North America PEST Analysis
    • 3.3.2 Europe PEST Analysis
    • 3.3.3 Asia Pacific PEST Analysis
    • 3.3.4 Middle East & Africa PEST Analysis
    • 3.3.5 South America PEST Analysis

4 Global OTT Market - Key Industry Dynamics

  • 4.1 Key Market Drivers
    • 4.1.1 Gradual shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices
    • 4.1.2 The increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally
    • 4.1.3 Introduction of cloud service in OTT application market
  • 4.2 Key Market Restraints
    • 4.2.1 Regulatory and Linguistic Fragmentation
    • 4.2.2 Privacy and Security Risks and Breaches
  • 4.3 Key Market Opporunities
    • 4.3.1 Gearing up for the IoT
    • 4.3.2 Developing 5G will favor OTT market growth
  • 4.4 Future Trends
    • 4.4.1 Original content creation by global OTT media players:
  • 4.5 Impact Analysis of Drivers and Restraints

5 OTT Market - Global

  • 5.1 Global OTT Market Overview
  • 5.2 Global OTT Market Forecast and Analysis

6 Global OTT Market Analysis - By Content Type

  • 6.1 Overview
  • 6.2 Voice over IP
    • 6.2.1 Overview
    • 6.2.2 Global VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
  • 6.3 Text and Images
    • 6.3.1 Overview
    • 6.3.2 Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
  • 6.4 Video
    • 6.4.1 Overview
    • 6.4.2 Video Market Revenue and Forecasts to 2025 (US$ Bn)

7 Global OTT Market Analysis - By Platform

  • 7.1 Overview
  • 7.2 Smart Devices
    • 7.2.1 Overview
    • 7.2.2 Global Smart Devices Revenue and Forecasts to 2025 (US$ Bn)
  • 7.3 Gaming Consoles
    • 7.3.1 Overview
    • 7.3.2 Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
  • 7.4 Set-top Box
    • 7.4.1 Overview
    • 7.4.2 Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
  • 7.5 Laptops, Tablets & Desktops
    • 7.5.1 Overview
    • 7.5.2 Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)

8 Global OTT Market Analysis - By Revenue Model

  • 8.1 Overview
  • 8.2 Digital Advertising
    • 8.2.1 Overview
    • 8.2.2 Global Digital Advertising Revenue and Forecasts to 2025 (US$ Bn)
  • 8.3 Subscription
    • 8.3.1 Overview
    • 8.3.2 Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
  • 8.4 Rental
    • 8.4.1 Overview
    • 8.4.2 Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
  • 8.5 Others
    • 8.5.1 Overview
    • 8.5.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)

9 Global OTT - Geographical Analysis

  • 9.1 Overview
  • 9.2 North America OTT Revenue and Forecasts to 2025
    • 9.2.1 Overview
    • 9.2.2 North America OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.2.3 North America OTT Breakdown by Key Countries
    • 9.2.3.1 U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.2.3.2 Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.2.3.3 Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.2.4 North America OTT Breakdown by Content Type
    • 9.2.5 North America OTT Breakdown by Platform
    • 9.2.6 North America OTT Breakdown by Revenue Model
  • 9.3 Europe OTT Revenue and Forecasts to 2025
    • 9.3.1 Overview
    • 9.3.2 Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.3 Europe OTT Breakdown by Key Countries
    • 9.3.3.1 France OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.3.2 Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.3.3 UK OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.3.4 Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.3.5 Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.3.4 Europe OTT Breakdown by Content Type
    • 9.3.5 Europe OTT Breakdown by Platform
    • 9.3.6 Europe OTT Breakdown by Revenue Model
  • 9.4 Asia Pacific (APAC) OTT Revenue and Forecasts to 2025
    • 9.4.1 Overview
    • 9.4.2 Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.4.3 Asia Pacific OTT Breakdown by Key Countries
    • 9.4.3.1 China OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.4.3.2 India OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.4.3.3 Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.4.3.4 Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
    • 9.4.4 Asia Pacific OTT Breakdown by Content Type
    • 9.4.5 Asia Pacific OTT Breakdown by Platform
    • 9.4.6 Asia Pacific OTT Breakdown by Revenue Model
  • 9.5 Middle East & Africa (MEA) OTT Market Revenue and Forecasts to 2025
    • 9.5.1 Overview
    • 9.5.2 Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    • 9.5.3 Middle East & Africa OTT Market Breakdown by Key Countries
    • 9.5.3.1 Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    • 9.5.3.2 UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    • 9.5.3.3 South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
    • 9.5.4 Middle East & Africa OTT Market Breakdown by Content Type
    • 9.5.5 Middle East & Africa OTT Market Breakdown by Platform
    • 9.5.6 Middle East & Africa OTT Market Breakdown by Revenue Model
  • 9.6 South America OTT Market Revenue and Forecasts to 2025
    • 9.6.1 Overview
    • 9.6.2 South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    • 9.6.3 South America OTT Market Breakdown by Key Countries
    • 9.6.3.1 Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
    • 9.6.4 South America OTT Market Breakdown by Content Type
    • 9.6.5 South America OTT Market Breakdown by Platform
    • 9.6.6 South America OTT Market Breakdown by Revenue Model

10 Industry Landscape

11 Competitive Landscape

  • 11.1 Competitive Product Mapping
  • 11.2 Market Positioning

12 Global OTT Market - Key Company Profiles

  • 12.1 Akamai Technologies, Inc.
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Financial Overview
    • 12.1.4 SWOT Analysis
    • 12.1.5 Key Developments
  • 12.2 Amazon.com, Inc.
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Financial Overview
    • 12.2.4 SWOT Analysis
    • 12.2.5 Key Developments
  • 12.3 Apple, Inc.
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Financial Overview
    • 12.3.4 SWOT Analysis
    • 12.3.5 Key Developments
  • 12.4 CBS Corporation, Inc.
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Financial Overview
    • 12.4.4 SWOT Analysis
    • 12.4.5 Key Developments
  • 12.5 Facebook, Inc.
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Financial Overview
    • 12.5.4 SWOT Analysis
    • 12.5.5 Key Developments
  • 12.6 Google, Inc.
    • 12.6.1 Key Facts
    • 12.6.2 Business Description
    • 12.6.3 Financial Overview
    • 12.6.4 SWOT Analysis
    • 12.6.5 Key Developments
  • 12.7 HBO NOW
    • 12.7.1 Key Facts
    • 12.7.2 Business Description
    • 12.7.3 Financial Overview
    • 12.7.4 SWOT Analysis
    • 12.7.5 Key Developments
  • 12.8 Hulu L.L.C.
    • 12.8.1 Key Facts
    • 12.8.2 Business Description
    • 12.8.3 Financial Overview
    • 12.8.4 SWOT Analysis
    • 12.8.5 Key Developments
  • 12.9 Netflix, Inc.
    • 12.9.1 Key Facts
    • 12.9.2 Business Description
    • 12.9.3 Financial Overview
    • 12.9.4 SWOT Analysis
    • 12.9.5 Key Developments
  • 12.10 Roku, Inc.
    • 12.10.1 Key Facts
    • 12.10.2 Business Description
    • 12.10.3 Financial Overview
    • 12.10.4 SWOT Analysis
    • 12.10.5 Key Developments

13 Appendix

  • 13.1 About The Insight Partners
  • 13.2 Glossary of Terms
  • 13.3 Methodology
    • 13.3.1 Coverage
    • 13.3.2 Secondary Research
    • 13.3.3 Primary Research
  • 13.4 Contact Us
  • 13.5 Disclaimer

List of Tables

  • Table 1: Global OTT Market Revenue and Forecasts to 2025 (US$ Bn)
  • Table 2: North America OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
  • Table 3: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
  • Table 4: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
  • Table 5: Europe OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
  • Table 6: Europe OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
  • Table 7: Europe OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
  • Table 8: Asia Pacific OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
  • Table 9: Asia Pacific OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
  • Table 10: Asia Pacific OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
  • Table 11: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Mn)
  • Table 12: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Mn)
  • Table 13: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Mn)
  • Table 14: South America OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
  • Table 15: South America OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Bn)
  • Table 16: South America OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
  • Table 17: Glossary of Terms, OTT Market

List of Figures

  • Figure 1: APAC OTT Market, Revenue (US$ Bn), 2016 & 2025
  • Figure 2: Digital Advertising Market, Revenue (US$ Bn), 2016 & 2025
  • Figure 3: OTT Market Segmentation
  • Figure 4: OTT Market Segmentation
  • Figure 5: North America PEST Analysis
  • Figure 6: Europe PEST Analysis
  • Figure 7: APAC PEST Analysis
  • Figure 8: MEA PEST Analysis
  • Figure 9: SAM PEST Analysis
  • Figure 10: OTT Market Impact Analysis of Driver and Restraints
  • Figure 11: Global OTT Market Breakdown By Content Type, 2016 & 2025 (%)
  • Figure 12: VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 13: Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 14: Video Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 15: Global OTT Market Breakdown By Platform, 2016 & 2025 (%) 48
  • Figure 16: Global Smart Devices Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 17: Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 18: Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 19: Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 20: Global OTT Market Breakdown By Revenue Model, 2016 & 2025 (%)
  • Figure 21: Global Digital Advertising Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 22: Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 23: Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 24: Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 25: OTT, Global Breakdown by Regions, 2016 & 2025 (%)
  • Figure 26: North America OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 27: North America OTT Breakdown by Key Countries, 2016 & 2025 (%)
  • Figure 28: U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 29: Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 30: Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 31: North America OTT Breakdown by Content Type, 2016 & 2025 (%)
  • Figure 32: North America OTT Breakdown By Platform, 2016 & 2025 (%)
  • Figure 33: North America OTT Breakdown By Revenue Model, 2016 & 2025 (%)
  • Figure 34: Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 35: Europe OTT Breakdown by Key Countries, 2016 (%) 77
  • Figure 36: France OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 37: Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 38: UK OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 39: Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 40: Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 41: Europe OTT Breakdown by Content Type, 2016 & 2025 (%)
  • Figure 42: Europe OTT Breakdown By Platform, 2016 & 2025 (%)
  • Figure 43: Europe OTT Breakdown By Revenue Model, 2016 & 2025 (%)
  • Figure 44: Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 45: Asia Pacific OTT Breakdown by Key Countries, 2016 (%)
  • Figure 46: China OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 47: India OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 48: Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 49: Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 50: Asia Pacific OTT Breakdown by Content Type, 2016 & 2025 (%)
  • Figure 51: Asia Pacific OTT Breakdown By Platform, 2016 & 2025(%)
  • Figure 52: Asia Pacific OTT Breakdown By Revenue Model, 2016 & 2025 (%)
  • Figure 53: Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
  • Figure 54: Middle East & Africa OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
  • Figure 55: Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
  • Figure 56: UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
  • Figure 57: South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
  • Figure 58: Middle East & Africa OTT Market Breakdown by Content Type, 2016 & 2025 (%)
  • Figure 59: Middle East & Africa OTT Market Breakdown by Platform, 2016 & 2025 (%)
  • Figure 60: Middle East & Africa OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
  • Figure 61: South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 62: South America OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
  • Figure 63: Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
  • Figure 64: South America OTT Market Breakdown by Content Type, 2016 & 2025 (%)
  • Figure 65: South America OTT Market Breakdown by Platform, 2016 & 2025 (%)
  • Figure 66: South America OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
  • Figure 67: OTT Market Competitive Product Mapping 122
  • Figure 68: OTT Market Competitive Product Mapping 123

Companies Mentioned

  • 1. Akamai Technologies, Inc.
  • 2. Amazon.com, Inc.
  • 3. Apple, Inc.
  • 4. CBS Corporation, Inc
  • 5. Facebook, Inc.
  • 6. Google, Inc.
  • 7. HBO NOW
  • 8. Hulu L.L.C.
  • 9. Netflix, Inc.
  • !0. Roku, Inc.
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