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954626

North America Authentication and Brand Protection Market to 2027 -COVID-19 Impact and Analysis by Type ; by Technology ; and by Application

Published: | The Insight Partners | 165 Pages | Delivery time: 1-2 business days

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North America Authentication and Brand Protection Market to 2027 -COVID-19 Impact and Analysis by Type ; by Technology ; and by Application
Published: August 13, 2020
The Insight Partners
Content info: 165 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

Title:
North America Authentication and Brand Protection Market to 2027 -COVID-19 Impact and Analysis by Type (Overt, Covert, Forensic, and Digital); by Technology (Security Printing & Tamper Proof Labels, Security Inks and Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others); and by Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others).

The authentication and brand Protection market in North America is expected to grow from US$ 920.4 million in 2019 to US$ 1608.8 million by 2027; it is estimated to grow at a CAGR of 7.6% from 2020 to 2027.

Growing concerns about duplicate consumer electronics products and automotive components is bolstering the growth of the market. The consumer electronics and automotive industries have witnessed unprecedented growth over the years in developed and developing countries. The demand for these products continues to surge every year. With the rise in demand for consumer electronics and automotive components, the supply chain of these products is disrupted with counterfeit products. The emergence of the grey market for both consumer electronics and automotive components has reflected several unavoidable incidents. This has led the global population to demand legitimate and genuine products, which is further driving the demand for authentication and brand Protection.

The overt segment led the authentication and brand protection market, based on type, in 2019. The overt authentication and brand protection are visible to the naked eye, and allows consumers, inspectors, and government agencies to identify the package's authenticity quickly. Micro-optic lens films, holograms, and embossed optical films, and state-of-the-art complex security printing software are a few of the open technologies that can be used to design brand safety labels. A common practice for an advanced, multi-layered protection plan involves combining strong overt security elements with covert or tracking safety technologies. The visible security features in the authentication stack serve a valuable purpose. They allow individuals to inspect packaging without any special tools, and the specialized color-shifting inks are often difficult to reproduce using scanners or reprographic methods. Technologies commonly employed for overt security include optically variable inks, pearlescent inks, gold and silver inks, anti-tampering techniques (tamper-evident closures and labels), and optical security technologies (holographic seals and labels). These technological advancements drive the authentication and brand protection market in North America. Further, the COVID-19 pandemic is affecting various industries in North America, and directly impacting the spending. According to the Center for Strategic and International Studies, as an impact of this pandemic, the US is experiencing decline in GDP in the second quarter of 2020. In response to the outbreak, governments of the countries in North America continue to enforce the temporary shutdown of retail stores and manufacturing plants, indicating an unprecedented disruption of commerce. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force availability, cash flow, consumer demand, and marketing.

The overall North America authentication and brand protection market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the North America authentication and brand Protection market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants that are typically associated with this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America authentication and brand protection market. AlpVision SA, Applied DNA Sciences, Inc, Authentic Vision, Avery Dennison Corporation, De La Rue PLC, Eastman Kodak Company, 3M are among the players operating in the market in North America.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America authentication and brand protection market.Highlights key business priorities in order to assist companies to realign their business strategiesThe key findings and recommendations highlight crucial progressive industry trends in the North America authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategiesDevelop/modify business expansion plans by using substantial growth offering developed and emerging marketsScrutinize in-depth North America market trends and outlook coupled with the factors driving the authentication and brand protection market, as well as those hindering itEnhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Table of Contents
Product Code: TIPRE00012970

Table Of Contents

1. Introduction

  • 1.1 Study Scope
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. North America Authentication and Brand Protection Market Landscape

  • 4.1 Market Overview
  • 4.2 North America PEST Analysis
  • 4.3 Ecosystem Analysis
  • 4.4 Expert Opinions

5. North America Authentication and brand protection market - Key Industry Dynamics

  • 5.1 Drivers
    • 5.1.1 Accentuating Demand for Genuine Products
    • 5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
  • 5.2 Restraints
    • 5.2.1 Counterfeiting of Authentication Labeling
  • 5.3 Opportunity
    • 5.3.1 Development of Integrated Solutions
  • 5.4 Future Trend
    • 5.4.1 Leveraging Blockchain Technology
  • 5.5 Impact Analysis of Drivers and Restraints

6. Authentication and Brand Protection Market - North America Market Analysis

  • 6.1 North America Authentication and Brand Protection Market Overview
  • 6.2 North America Authentication and Brand Protection Market Forecast and Analysis

7. North America Authentication and Brand Protection Market Analysis - By Type

  • 7.1 Overview
  • 7.2 Overt
    • 7.2.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
  • 7.3 Covert
    • 7.3.1 Overview
    • 7.3.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
  • 7.4 Forensic
    • 7.4.1 Overview
    • 7.4.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
  • 7.5 Digital
    • 7.5.1 Overview
    • 7.5.2 Digital Market Revenue and Forecast to 2027 (US$ Million)

8. North America Authentication and Brand Protection Market Analysis - By Technology

  • 8.1 Overview
  • 8.2 North America Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
  • 8.3 Security Printing & Tamper Proof Labels
    • 8.3.1 Overview
    • 8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
  • 8.4 Security Inks & Coatings
    • 8.4.1 Overview
    • 8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
  • 8.5 Optically Variable Devices (OVDS) and Holograms
    • 8.5.1 Overview
    • 8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
  • 8.6 Unique Codes
    • 8.6.1 Overview
    • 8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
  • 8.7 Bar Codes
    • 8.7.1 Overview
    • 8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
  • 8.8 RFID
    • 8.8.1 Overview
    • 8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
  • 8.9 Authentication ICS
    • 8.9.1 Overview
    • 8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
  • 8.10 Others
    • 8.10.1 Overview
    • 8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)

9. North America Authentication and Brand Protection Market Analysis - By Application

  • 9.1 Overview
  • 9.2 North America Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
  • 9.3 Medical
    • 9.3.1 Overview
    • 9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
  • 9.4 Automotive
    • 9.4.1 Overview
    • 9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
  • 9.5 Food & Beverage
    • 9.5.1 Overview
    • 9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
  • 9.6 Chemical
    • 9.6.1 Overview
    • 9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
  • 9.7 Consumer Electronics
    • 9.7.1 Overview
    • 9.7.2 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
  • 9.8 Others
    • 9.8.1 Overview
    • 9.8.2 Others Market Revenue and Forecast to 2027 (US$ Million)

10. North America Authentication and Brand Protection Market - Country Analysis

  • 10.1 Overview
    • 10.1.1 North America: Authentication and Brand Protection Market, By Country
      • 10.1.1.1 US: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
        • 10.1.1.1.1 US: Authentication and Brand Protection Market, by Type
        • 10.1.1.1.2 US: Authentication and Brand Protection Market, by Technology
        • 10.1.1.1.3 US: Authentication and Brand Protection Market, by Application
      • 10.1.1.2 Canada: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
        • 10.1.1.2.1 Canada: Authentication and Brand Protection Market, by Type
        • 10.1.1.2.2 Canada: Authentication and Brand Protection Market, by Technology
        • 10.1.1.2.3 Canada: Authentication and Brand Protection Market, by Application
      • 10.1.1.3 Mexico: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
        • 10.1.1.3.1 Mexico: Authentication and Brand Protection Market, by Type
        • 10.1.1.3.2 Mexico: Authentication and Brand Protection Market, by Technology
        • 10.1.1.3.3 Mexico: Authentication and Brand Protection Market, by Application

11. Impact of COVID-19 Pandemic on North America Authentication and Brand Protection Market

  • 11.1 North America: Impact Assessment of COVID-19 Pandemic

12. Authentication and Brand Protection Market-Industry Landscape

  • 12.1 Market Initiative
  • 12.2 Merger and Acquisition
  • 12.3 New Development

13. Company Profiles

  • 13.1 AlpVision SA
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Authentic Vision
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Applied DNA Sciences, Inc.
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Eastman Kodak Company
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 De La Rue PLC
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Avery Dennison Corporation
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.7.1 Financial Overview
    • 13.7.2 SWOT Analysis
    • 13.7.3 Key Developments
  • 13.9 3M
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Glossary of Terms

List Of Tables

  • Table 1. North America Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
  • Table 2. North America Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
  • Table 3. North America Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
  • Table 4. North America Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
  • Table 5. North America Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2027 (US$ Million)
  • Table 6. US Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
  • Table 7. US Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
  • Table 8. US Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
  • Table 9. Canada Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
  • Table 10. Canada Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
  • Table 11. Canada Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2027 (US$ Million)
  • Table 12. Mexico Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
  • Table 13. Mexico Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
  • Table 14. Mexico Authentication and Brand Protection Market, By Application- Revenue and Forecast to 2027 (US$ Million)
  • Table 15. Glossary of Term: Authentication and Brand Protection market

List Of Figures

  • Figure 1. North America Authentication and Brand Protection Market Segmentation
  • Figure 2. North America Authentication and Brand Protection Market Segmentation - By Country
  • Figure 3. Digital Authentication and Brand Protection Market - Market Overview
  • Figure 5. Digital Authentication and Brand Protection Market - Industry Landscape
  • Figure 6. Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
  • Figure 7. Bar Codes Dominated the Authentication and Brand Protection Market in 2019
  • Figure 8. Consumer Electronics is Projected to Grow at the Fastest Pace
  • Figure 9. North America - PEST Analysis
  • Figure 10. Ecosystem
  • Figure 11. North America Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
  • Figure 12. North America Authentication and Brand Protection Market Forecast and Analysis (US$ Million)
  • Figure 13. North America Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
  • Figure 14. North America Overt Market Revenue and Forecast to 2027(US$ Million)
  • Figure 15. North America Covert Market Revenue and Forecast to 2027(US$ Million)
  • Figure 16. North America Forensic Market Revenue and Forecast to 2027(US$ Million)
  • Figure 17. North America Digital Market Revenue and Forecast to 2027(US$ Million)
  • Figure 18. North America Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
  • Figure 19. North America Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027(US$ Million)
  • Figure 20. North America Security Inks & Coatings Market Revenue and Forecast to 2027(US$ Million)
  • Figure 21. North America OVDS and Holograms Market Revenue and Forecast to 2027(US$ Million)
  • Figure 22. North America Unique Codes Market Revenue and Forecast to 2027(US$ Million)
  • Figure 23. North America Bar Codes Market Revenue and Forecast to 2027(US$ Million)
  • Figure 24. North America RFID Market Revenue and Forecast to 2027(US$ Million)
  • Figure 25. North America Authentication ICS Market Revenue and Forecast to 2027(US$ Million)
  • Figure 26. North America Others Market Revenue and Forecast to 2027(US$ Million)
  • Figure 27. North America Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
  • Figure 28. North America Medical Market Revenue and Forecast to 2027(US$ Million)
  • Figure 29. North America Automotive Market Revenue and Forecast to 2027(US$ Million)
  • Figure 30. North America Food & Beverage Market Revenue and Forecast to 2027(US$ Million)
  • Figure 31. North America Chemical Market Revenue and Forecast to 2027(US$ Million)
  • Figure 32. North America Consumer Electronics Market Revenue and Forecast to 2027(US$ Million)
  • Figure 33. North America Others Market Revenue and Forecast to 2027(US$ Million)
  • Figure 34. North America Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
  • Figure 35. US: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
  • Figure 36. Canada: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
  • Figure 37. Mexico: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
  • Figure 38. Impact of COVID-19 Pandemic in North America