PUBLISHER: TechSci Research | PRODUCT CODE: 1073061
PUBLISHER: TechSci Research | PRODUCT CODE: 1073061
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The global television market was valued at USD125.63 billion in 2021 and is expected to grow at a steady CAGR of 6.65% in terms of value to reach a value of USD182.79 billion by 2027. Rapid urbanization improved living standards, and high per capita income is enabling them to invest in electronic products. Consumers prefer to buy large screen, high-quality televisions as they have become a status symbol at present. Also, the introduction of slim and better-quality televisions by the market players and the emergence of online sales channels is expected to create lucrative growth opportunities for the global television market over the next five years.
There is high demand for video-on-demand services among consumers due to the rise in the number of OTT service providing platforms delivering quality content. Consumers opt to watch quality shows on big televisions, boosting television sales. Also, there is a rise in the number of nuclear families, increasing the number of households. The number of households matches the number of televisions sold, which positively influences the market demand. The high-end investments by the market players in research and development activities to upgrade the existing infrastructure and find innovative solutions to increase the quality of television displays are expected to fuel the global television market demand through the forecast period.
The global television market is segmented on the basis of screen size, display type, distribution channel, region, and company. Based on screen size, the market is divided into below 39'', 40''-49'', 50''-57'', and above. The below 39'' segment dominated the market in 2021 with 44.88% of the overall market share. The segment is expected to maintain its dominance through the next five years as the majority of the market players are offering affordable televisions belonging to this segment.
Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation are the key players operating in the global television market.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023-2027
Objective of the Study:
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading television manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the television manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the television manufacturers, distribution channels and presence of all major players operating in the global television market all over the world.
TechSci Research calculated the global television market size using a bottom-up approach, where data for various regions was recorded and forecasted for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as television manufacturers, suppliers, distributors, and other stakeholders. The report would enable the stakeholders in strategizing investments and capitalizing on emerging market opportunities.
Report Scope:
In this report, global television market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Television Market, By Region:
Asia-Pacific
North America
Europe
Middle East & Africa
South America
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global television market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information