PUBLISHER: TechSci Research | PRODUCT CODE: 1105777
PUBLISHER: TechSci Research | PRODUCT CODE: 1105777
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The United States baby toys market is expected to witness growth at an impressive CAGR during the forecast period, 2023-2027. Factors such as the increasing demand for baby toys that can enhance children's cognitive abilities and the growing expenditure capacity of consumers are driving the growth of the United States baby toys market. The growing popularity of movies and television shows based on fictional characters and the listing of baby toys in magazines based on their effect on children's minds are expected to influence the market demand positively in the forecast period. Also, the shift of market players towards online sales channels to increase their consumer base and reach remote locations in the country are further expected to fuel the United States baby toys market growth in the next five years.
The United States baby toys market is segmented into product type, material type, age, sales channel, regional distribution, and competitive landscape. Based on product type, the market is divided into electronic, soft, educational, and others. Soft baby toys are anticipated to hold the largest market share in the forecast period, 2023-2027. Market players are introducing soft toys based on popular cartoon characters to lure children into buying their favorite soft toys. Also, the growing expenditure capacity of consumers and the adoption of attractive marketing strategies by the market players are expected to influence the market growth positively in the coming years.
Major market players operating in the United States baby toys market are The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master, among others.
Objective of the Study:
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.
TechSci Research calculated the market size of United States baby toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, United States baby toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Cotton
Plastic
Silicon
Foam
Electronic
Soft
Educational
Others
Infant (0-12 Months)
Toddlers (1 year - 3 years)
Pre-Schoolers (3 years & Above)
Exclusive Store
Hypermarket/Supermarket
Retail Stores
Online
Others
South West
Mid-West
North East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in United States baby toys market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information