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Market Research Report

India OTT Video Services Market By Streaming Type (Live Vs. Video-on-Demand), Competition Forecast & Opportunities, 2017 - 2023

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Published Content info 80 Pages
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India OTT Video Services Market By Streaming Type (Live Vs. Video-on-Demand), Competition Forecast & Opportunities, 2017 - 2023
Published: August 25, 2018 Content info: 80 Pages
Description

According to “India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” OTT video services market is projected to with a CAGR of more than 30% during the forecast period. Robust market growth is anticipated on account of rising adoption of smartphones, smart TVs and other handheld smart devices in the country. Moreover, increasing adoption of cloud computing, growing internet penetration and rising trend of Bring Your Own Device (BYOD) are anticipated to boost demand for OTT video services in the country over the next five years. Some of the other factors that are likely to positively influence the market are content localization, expansion of online companies into premium video content market and rising government efforts towards fighting piracy and tackling copyright infringement issues. Some of the major players operating in India OTT video services market are Google India Private Limited, Amazon Seller Services Private Limited, Star India Private Limited, Sony Pictures Networks India Private Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Netflix Entertainment Services India LLP, Viacom18 Media Private Limited, ALT Digital Media Entertainment Limited, and Eros International Media Limited, among others.

“India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” discusses the following aspects of OTT video services market in India:

  • OTT Video Services Market Size, Share & Forecast
  • Segmental Analysis - By Streaming Type (Live Vs. Video-on-Demand)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of OTT video services market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, OTT video service distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with OTT video service distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents
Product Code: 10333

Table of Contents

1. OTT: An Introduction

2. Research Methodology

3. Global OTT Services Market Overview

4. India Media & Entertainment Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Segment

5. India OTT Video Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Streaming Type
    • 5.2.2. By Region
    • 5.2.3. By Company
  • 5.3. India OTT Video Services Market Attractiveness Index
    • 5.3.1. By Streaming Type
    • 5.3.2. By Region

6. Voice of Customer

  • 6.1. Top of Mind Brand Recall
  • 6.2. Spontaneous Brand Recall
  • 6.3. OTT Brand Usage Pattern
    • 6.3.1. By Number of Application Downloads
    • 6.3.2. By Number of Currently Used Applications
    • 6.3.3. By Select OTT Brand (used individually or in pair)
    • 6.3.4. By Select Brand Combinations
  • 6.4. Most Preferred Genre on OTT Platform
  • 6.5. Average Time Consumed Per Day
    • 6.5.1. By Most Preferred Genre
    • 6.5.2. By Select OTT Brand
  • 6.6. Brand Positioning, By Preferred Genres and Content
  • 6.7. Content Positioning, By Select Company

7. Market Dynamics

  • 7.1. Drivers
  • 7.2. Challenges

8. Market Trends & Developments

9. India OTT Video Services Business Model Analysis

10. India OTT Video Services Value Chain Analysis

11. India Economic Profile

12. Competitive Landscape

  • 12.1. Company Profiles
    • 12.1.1. Google India Private Limited
    • 12.1.2. Amazon Seller Services Private Limited
    • 12.1.3. Star India Private Limited
    • 12.1.4. Sony Pictures Networks India Private Limited
    • 12.1.5. Reliance Jio Infocomm Limited
    • 12.1.6. Bharti Airtel Limited
    • 12.1.7. Netflix Entertainment Services India LLP
    • 12.1.8. Viacom18 Media Private Limited
    • 12.1.9. ALT Digital Media Entertainment Limited
    • 12.1.10. Eros International Media Limited

13. Strategic Recommendations

List of Figures

  • Figure 1: Global Mobile Subscriptions, 2016, 2017 & 2023F (Million)
  • Figure 2: Global Mobile Traffic CAGR, By Application Category, 2017-2023F (%)
  • Figure 3: Global OTT Services Market Share, By Content Type, By Value, 2017
  • Figure 4: India Media & Entertainment Market Size, By Value (USD Billion), Y-o-Y Growth (%), 2013-2023F
  • Figure 5: India Media & Entertainment Market Absolute Opportunity, By Value, 2013-2023F (USD Billion)
  • Figure 6: India Media & Entertainment Market Size, By Revenue Type, By Value, 2017 & 2020F (USD Billion)
  • Figure 7: India Digital Advertising Expenditure, 2015-2018E (USD Million)
  • Figure 8: India Media & Entertainment Market Share, By Segment, By Value, 2017 & 2020F (USD Billion)
  • Figure 9: India OTT Video Services Market Size, By Value (USD Million), Y-o-Y Growth (%), 2017-2023F
  • Figure 10: India OTT Video Services Market Share, By Streaming Type, By Value, 2017 & 2023F
  • Figure 11: India Mobile Data Consumption Share, By Type of Usage, 2017 & 2021F
  • Figure 12: India OTT Video Services Market Share, By Region, By Value, 2017 & 2023F
  • Figure 13: India OTT Video Services Market Share, By Region, By Value, 2017-2023F
  • Figure 14: India OTT Video Services Market Attractiveness Index, By Streaming Type, By Value, 2018E-2023F
  • Figure 15: India OTT Video Services Market Attractiveness Index, By Region, By Value, 2018E-2023F
  • Figure 16: Top of Mind (TOM) Brand Recall, By Select Brand (Including YouTube), 2018 (Sample Size = 2578)
  • Figure 17: Top of Mind (TOM) Brand Recall, By Select Brand (Excluding YouTube), 2018 (Sample Size = 763)
  • Figure 18: Spontaneous Brand Recall, By Select Brand, 2018 (Sample Size = 2578)
  • Figure 19: OTT Brand Usage Pattern, By Number of Application Downloads, 2018 (Sample Size = 2578)
  • Figure 20: OTT Brand Usage Pattern, By Number of Currently Used Applications, 2018 (Sample Size = 2578)
  • Figure 21: OTT Brand Usage Pattern, By Select OTT Brand (used individually or in pair), 2018 (Sample Size = 2578)
  • Figure 22: Most Preferred Genre on OTT Platform, 2018 (Sample Size = 2578)
  • Figure 23: Average Time Consumed Per Day (In Min), By Select OTT Brand, 2018 (Sample Size = 2578)
  • Figure 24: India Smartphone User Base (Million), Smartphone Penetration (%), 2015-2021F
  • Figure 25: India Active Pay DTH Subscribers Share, By Company, 2017
  • Figure 26: India Linear TV Value Chain
  • Figure 27: India OTT Video Services Value Chain

List of Tables

  • Table 1: India Digital Advertising Expenditure Share, By Platform, By Value, 2015-2017
  • Table 2: India Digital Advertising Expenditure Share, By Vertical, By Value, 2015-2017
  • Table 3: India Internet Subscriber Base, By Segment, By Mode of Access, By Volume, 2016 & 2017 (Million)
  • Table 4: India Wireless Data Consumption, By Mobile Technology, By Data Type, 2014-2017 (Million GB)
  • Table 5: India Average Wireless Data Consumption/Active User/Month, By Mobile Technology, By Data Type, 2014-2017 (GB)
  • Table 6: India Wireless Data Revenue, By Mobile Technology, 2014-2017 (USD Million)
  • Table 7: India Internet Subscriber Base, By Segment, By Rural Vs. Urban, By Volume, 2017 (Million)
  • Table 8: India OTT Video Services Brand Ranking, By Monthly Active Users, By Downloads, By Average Time Spent, 2017
  • Table 9: OTT Brand Usage Pattern, By Select Brand Combinations, 2018 (Sample Size = 2186)
  • Table 10: Average Time Consumed Per Day (In Min), By Most Preferred Genre, 2018 (Sample Size = 2578)
  • Table 11: Brand Positioning, By Preferred Genres and Content, 2018
  • Table 12: India Net Active DTH Subscribers, 2013-2017 (Million)
  • Table 13: India Broadcasting & Cable Services, As of December 2017
  • Table 14: India Select OTT Platform Snapshot, By Parent Firm, By Revenue Model, By Launch Year, 2017
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