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Market Research Report

India Television Market By Screen Size (30"-39", 40"-47", 48" & Above & Below 30"), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023

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India Television Market By Screen Size (30"-39", 40"-47", 48" & Above & Below 30"), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023
Published: September 10, 2018 Content info: 107 Pages
Description

According to “India Television Market By Screen Size, By Display Type, By Resolution, By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023” television market is projected to surpass $ 13 billion by 2023. Growth in the market is led by rising demand from increasing number of independent households as well as commercial and hospitality sectors. As of 2016, India had more than 180 million households with television units and the number is expected to rise in the coming years. In the present scenario, a large portion of the population is using CRT televisions, which is a primitive technology, and consequently, there is rising demand from customers to upgrade their television technology, which is expected to significantly drive the market during the forecast period. Moreover, booming e-commerce industry and rising disposable income of consumers are further anticipated to contribute to the growing sales of televisions across the country in the coming years. India television market is controlled by these major players, namely- Samsung India Electronics Private Limited, LG Electronics India Private Limited, Sony India Private Limited, Panasonic India Private Limited, Intex Technologies (India) Limited, Videocon Industries Ltd., Micromax Informatics Limited, BPL Limited, MIRC Electronics Limited, and Vu Technologies Private Limited.

“India Television Market By Screen Size, By Display Type, By Resolution, By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023” discusses the following aspects of television market in India:

  • Television Market Size, Share & Forecast
  • Segmental Analysis - By Screen Size (30"-39", 40"-47", 48" & Above & Below 30"), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of television in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, television distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with television distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents
Product Code: 10343

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer/Customer Behavior Analysis

  • 4.1. Factors Influencing Purchase Decision
  • 4.2. Brand Recall and Awareness
  • 4.3. Current Product Used (Screen size, Brand, Display Type, etc.)
  • 4.4. Brand Propensity (Satisfaction Level with Current Product and Preference upon next Purchase)
  • 4.5. Preferred Point of Purchase and Reason
  • 4.6. Challenges/issues Faced

5. Global Television Market Overview

6. India Television Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value & Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By Screen Size (30"-39", 40"-47", Below 30", and 48" & Above)
    • 6.2.2. By Display Type (LED, OLED and Others)
    • 6.2.3. By Resolution (HD, Full HD, and Ultra HD)
    • 6.2.4. By Connectivity (Conventional/Non-Internet TVs Vs. Smart/Internet TVs)
    • 6.2.5. By Distribution Channel (Offline Retail, Online Retail and Direct/Institutional Sales)
    • 6.2.6. By Region
    • 6.2.7. By Leading City
    • 6.2.8. By Company
  • 6.3. Market Attractiveness Index (By Screen Size, Resolution; Distribution Channel and Region)
    • 6.3.1. By Screen Size
    • 6.3.2. By Resolution
    • 6.3.3. By Distribution Channel
    • 6.3.4. By Region

7. India 30" - 39" Television Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value & Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Display Type
    • 7.2.2. By Resolution
    • 7.2.3. By Connectivity
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Price Segment
  • 7.3. Product Benchmarking

8. India 40" - 47" Television Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value & Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Display Type
    • 8.2.2. By Resolution
    • 8.2.3. By Connectivity
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Price Segment
  • 8.3. Product Benchmarking

9. India Below 30" Television Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value & Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Display Type
    • 9.2.2. By Resolution
    • 9.2.3. By Connectivity
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Price Segment
  • 9.3. Product Benchmarking

10. India 48" & Above Television Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value & Volume
  • 10.2. Market Share & Forecast
    • 10.2.1. By Display Type
    • 10.2.2. By Resolution
    • 10.2.3. By Connectivity
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Price Segment
  • 10.3. Product Benchmarking

11. Supply Chain Analysis

12. Import-Export Analysis

13. Market Dynamics

  • 13.1. Drivers
  • 13.2. Challenges

14. Market Trends & Developments

15. Policy & Regulatory Landscape

16. India Economic Profile

17. Competitive Landscape

  • 17.1. Competition Outlook
  • 17.2. Company Profiles
    • 17.2.1. Samsung India Electronics Private Limited
    • 17.2.2. LG Electronics India Private Limited
    • 17.2.3. Sony India Private Limited
    • 17.2.4. Panasonic India Private Limited
    • 17.2.5. Intex Technologies (India) Limited
    • 17.2.6. Videocon Industries Ltd.
    • 17.2.7. Micromax Informatics Limited
    • 17.2.8. BPL Limited
    • 17.2.9. MIRC Electronics Limited
    • 17.2.10. Vu Technologies Private Limited

18. Strategic Recommendations

List of Figures

  • Figure 1: Sources of Information before Purchase, 2018 (N=200)
  • Figure 2: Factors Influencing Purchase Decision, 2018 (N=200)
  • Figure 3: Unaided Brand Recall, 2018 (N=200)
  • Figure 4: Aided Brand Recall, 2018 (N=200)
  • Figure 5: Brands Ownership, 2018 (N=200)
  • Figure 6: Screen Size Ownership, 2018 (N=200)
  • Figure 7: Type of Screen Ownership, 2018 (N=200)
  • Figure 8: Cost of Purchase, 2018 (N=200)
  • Figure 9: Brand Propensity to Purchase, 2018
  • Figure 10: Key Reasons for Not Purchasing Brand Again, 2018
  • Figure 11: Preferred Point of Purchase, 2018 (N=200)
  • Figure 12: Key Challenges Faced with Current Television, 2018
  • Figure 13: India Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
  • Figure 14: India Television Market Share, By Screen Size, By Value, 2013-2023F
  • Figure 15: India Television Market Share, By Screen Size, By Volume, 2013-2023F
  • Figure 16: India Television Market Share, By Display Type, By Volume, 2013-2023F
  • Figure 17: India Television Market Share, By Resolution, By Volume, 2013-2023F
  • Figure 18: India Television Market Share, By Connectivity, By Volume, 2013-2023F
  • Figure 19: India Television Market Share, By Distribution Channel, By Volume, 2013-2023F
  • Figure 20: India Television Market Share, By Region, By Volume, 2017 & 2023F
  • Figure 21: India Television Market Share, By Region, By Volume, 2013-2023F
  • Figure 22: India Television Market Share, By Leading City, By Volume, 2017 & 2023F
  • Figure 23: India Television Market Share, By Company, By Volume, 2017 & 2023F
  • Figure 24: India Television Market Attractiveness Index, By Screen Size, By Volume, 2018E-2023F
  • Figure 25: India Television Market Attractiveness Index, By Resolution, By Volume, 2018E-2023F
  • Figure 26: India Television Market Attractiveness Index, By Distribution Channel, By Volume, 2018E-2023F
  • Figure 27: India Television Market Attractiveness Index, By Region, By Volume, 2018E-2023F
  • Figure 28: India 30"-39" Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
  • Figure 29: India Urban Population Share (as a %age of the Total Population), 2013-2017
  • Figure 30: India 30"-39" Television Market Share, By Display Type, By Volume, 2013-2023F
  • Figure 31: India 30"-39" Television Market Share, By Resolution, By Volume, 2013-2023F
  • Figure 32: India 30"-39" Television Market Share, By Connectivity, By Volume, 2013-2023F
  • Figure 33: India 30"-39" Television Market Share, By Distribution Channel, By Volume, 2013-2023F
  • Figure 34: India 30"-39" Television Market Share, By Price Segment, By Volume, 2017 & 2023F
  • Figure 35: India 40"-47" Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
  • Figure 36: India per Capita Household Final Consumption Expenditure, 2013-2017 (USD)
  • Figure 37: India 40"-47" Television Market Share, By Display Type, By Volume, 2013-2023F
  • Figure 38: India 40"-47" Television Market Share, By Resolution, By Volume, 2013-2023F
  • Figure 39: India 40"-47" Television Market Share, By Connectivity, By Volume, 2013-2023F
  • Figure 40: India 40"-47" Television Market Share, By Distribution Channel, By Volume, 2013-2023F
  • Figure 41: India 40"-47" Television Market Share, By Price Segment, By Volume, 2017 & 2023F
  • Figure 42: India Below 30" Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
  • Figure 43: India GDP per Capita, PPP, 2013-2017 (USD)
  • Figure 44: India Below 30" Television Market Share, By Display Type, By Volume, 2013-2023F
  • Figure 45: India Below 30" Television Market Share, By Resolution, By Volume, 2013-2023F
  • Figure 46: India Below 30" Television Market Share, By Connectivity, By Volume, 2013-2023F
  • Figure 47: India Below 30" Television Market Share, By Distribution Channel, By Volume, 2013-2023F
  • Figure 48: India Below 30" Television Market Share, By Price Segment, By Volume, 2017 & 2023F
  • Figure 49: India 48" & Above Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
  • Figure 50: India Active Pay DTH Subscribers Share, By Company, 2017
  • Figure 51: India 48" & Above Television Market Share, By Display Type, By Volume, 2013-2023F
  • Figure 52: India 48" & Above Television Market Share, By Resolution, By Volume, 2013-2023F
  • Figure 53: India 48" & Above Television Market Share, By Connectivity, By Volume, 2013-2023F
  • Figure 54: India 48" & Above Television Market Share, By Distribution Channel, By Volume, 2013-2023F
  • Figure 55: India 48" & Above Television Market Share, By Price Segment, By Volume, 2017 & 2023F
  • Figure 56: India Television Import with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 57: India Television Export with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 58: India Television Import with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 59: India Television Export with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 60: India Television Import with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 61: India Television Export with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 62: India Television Import with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 63: India Television Export with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 64: India Television Import with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 65: India Television Export with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 66: India Television Import with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 67: India Television Export with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 68: India Television Import with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 69: India Television Export with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 70: India Television Import with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 71: India Television Export with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 72: India Television Import with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
  • Figure 73: India Television Export with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018

List of Tables

  • Table 1: TV Viewership in India, 2013 & 2017
  • Table 2: India 30"-39" Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
  • Table 3: India 40"-47" Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
  • Table 4: India Below 30" Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
  • Table 5: India Net Active DTH Subscribers, 2013-2017 (Million)
  • Table 6: India 48" & Above Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
  • Table 7: India Import Duty on Television, 2017
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