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Neuromarketing Solutions Market (fMRI, EEG, Eye Tracking, PET, MEG) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

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Neuromarketing Solutions Market (fMRI, EEG, Eye Tracking, PET, MEG) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025
Published: March 21, 2017 Content info: 121 Pages
Description

Global Neuromarketing Solutions Market: Snapshot

In the recent times, the application of neuromarketing in the fields of media, advertising, telecommunication has gained significant momentum. A number of large companies are investing heavily on the study of various subjects related to neuromarketing to understand their response to the media and their advertising campaigns, which consequently, is influencing the market for neuromarketing solutions remarkably across the world. The need to study the behavior of the consumer is also adding to the growth of this market substantially.

The market, which stood at US$0.94 bn in 2016, is likely to expand at a 10.20% CAGR between 2017 and 2025 and reach US$2.20 bn by the end of 2025. Although the future of this market looks thriving, the regulatory and the cost-, mobility-, and scalability-related issues associated with neuromarketing solutions may hamper the growth of this market to some extent over the forthcoming years.

Functional Magnetic Resonance Imaging to Remain Most Preferred Technology

Based on the technology, the global market for neuromarketing solutions is classified into functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), eye tracking, electroencephalography (EEG), and positron emission tomography (PET). The fMRI segment led this market with a share of 47.6% in 2016 and was closely followed by the EEG segment. Although the mobility and the cost of fMRI devices is a concern for the end users but the demand for this technology would not be affected in the coming years, ensuring the continued dominance of this segment.

EEG is second-most common technology utilized in neuromarketing solutions and is expected to remain so over the next few years. Eye tracking is also expected to attract the attention of researchers working in the field of advertising research in the near future. Eye tracking solutions are predominately utilized in advertising and media research. The companies providing eye tracking solutions, are likely to involve actively in the process of developing advanced remote as well as mobile eye tracking solutions, owing to which this segment is anticipated to report a high-paced growth in the years to come.

North America to Lead Global Neuromarketing Solutions Market

Asia Pacific, Europe, the Middle East and Africa, North America, and South America are the prime regional markets for neuromarketing solutions across the world. Among these, North America emerged as the leading contributor to the worldwide market for neuromarketing solutions in 2016, generating US$355.6 mn in revenues. With the U.S. being headquarter of a large pool of leading companies functioning in this market, the region is likely to remain dominant over the next few years. Europe is another prominent regional market for neuromarketing solutions across the world. Analysts predict this regional market to be driven by the rising investments and the economic developments in the U.K. over the forthcoming years.

Among others, Asia Pacific is anticipated to witness a massive rise in its neuromarketing solutions market in the near future and China is projected to lead the Asia Pacific market for neuromarketing solutions. The market in the Middle East and Africa is expected to experience a sluggish rise while the growth of South America market will be restricted by the regulatory hurdles in the years to come.

The global neuromarketing solutions market demonstrates a highly consolidated competitive landscape. EB Neuro S.p.A., Cadwell Industries Inc., Compumedics Ltd., ISCAN Inc., SR Research, LC Technologies, SensoMotoric Instruments, iMotions, and Tobii Technology are some of the leading players operating in this market.

Report Description

Global Neuromarketing Solutions Market: Overview

There has been a substantial increase in the adoption of neuromarketing solutions in the fields of marketing and market research. Evolution of technology has resulted in the introduction of new state of art devices to the neuromarketing solutions market. Neuromarketing helps study and analyze customer's response to marketing stimuli using techniques of neuroscience.

Media, advertising, and telecommunication industry is involved largely in exploring neuromarketing solutions to conduct research. Investments in advertising research promotes the growth of neuromarketing to a large extent. Neuromarketing offers benefits to fields of advertising, product packaging, new product development, and product pricing. Major companies have started to invest in carrying out in house research using neuromarketing for their advertisements and products in order to analyze the response of the subjects on the test conducted.

Neuromarketing helps marketers understand the key factors which persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior which in turn helps the company to formulate effective and efficient marketing strategies.

Global Neuromarketing Solutions Market: Segmentation

Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET), and Magnetoencephalography (MEG) are the most commonly used techniques of neuromarketing. The market for eye tracking solutions is fragmented with a large number of players. Positron Emission Tomography (PET) and Magnetoencephalography (MEG) are less frequently used for the purpose of market research. High cost and mobility issues are the key concerns of the buyers of neuromarketing solutions.

Based on geographical regions, the report segments the global neuromarketing solutions market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. The report provides country level revenue for neuromarketing solutions market. The U.S., the U.K., China, Saudi Arabia, Africa, and Brazil, are the countries for which country level estimates have been are provided in the report.

Manufacturers of neuromarketing solutions focus on designing and developing scalable and easy to use. Effective product cost management plays a vital role in designing state of art neuromarketing solutions which are cost effective to its end users. Incorrect application and usage of these solutions can cause harm to the subject on whom the test is being performed. Therefore the manufacturers of neuromarketing solutions have to meet the equipment standards and certification and abide by the regulatory policies laid down by the national and international governing bodies.

Global Neuromarketing Solutions Market: Scope of the Study

This research report provides an in-depth analysis of the global neuromarketing solutions market based on technology and geography. The global neuromarketing solutions market is categorized based on technology Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET), and Magnetoencephalography (MEG). The report analyzes each of these segments for the various geographies considered under the scope of the study.

The report also provides value chain for the global neuromarketing solutions market. The report includes analysis of the factors that drive and restrain the growth of the neuromarketing solutions market. It discusses the prevailing market trends and prospective growth opportunities in the global neuromarketing solutions market. It further offers an overview of neuromarketing solutions in various fields of marketing. It also encompasses the key developments by country in the neuromarketing solutions market. It provides market estimates and forecasts for all the segments in terms of revenue (in US$ Mn). Also provided in the report is the competitive landscape of the major players in the neuromarketing solutions market.

Major business strategies adopted by key players, their SWOT analysis, and competition matrix has also been identified in the research report. The key market players profiled in this study include Tobii Technology, iMotions, SensoMotoric Instruments, LC Technologies, SR Research, ISCAN, Inc., Compumedics Limited, Cadwell Industries Inc., and EB Neuro S.p.A

The following segmentation of the global neuromarketing solutions market has been provided in the report:

By Technology

  • Functional Magnetic Resonance Imaging (fMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)

By Geography

  • North America
    • The U.S.
    • Rest of North America
  • Europe
    • The U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
Table of Contents

Table of Contents

1. Preface

  • 1.1. Market Definition and Scope
  • 1.2. Market Segmentation
  • 1.3. Key Research Objectives
  • 1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Neuromarketing Solutions Market

4. Market Overview

  • 4.1. Introduction
  • 4.2. Market Dynamics
    • 4.2.1. Drivers
    • 4.2.2. Restraints
    • 4.2.3. Opportunities
  • 4.3. Key Market Indicators
  • 4.4. Key Developments, By Country
  • 4.5. Overview of Neuromarketing Solutions in Marketing
  • 4.6. Global Neuromarketing Solutions Market Analysis and Forecasts, 2015 - 2025
    • 4.6.1. Market Revenue Projections (US$ Mn)
  • 4.7. Neuromarketing Solutions Value Chain Analysis
  • 4.8. Market Outlook

5. Global Neuromarketing Solutions Market Analysis and Forecasts, by Technology

  • 5.1. Overview & Definitions
  • 5.2. Key Trends
  • 5.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
    • 5.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 5.3.2. Electroencephalography (EEG)
    • 5.3.3. Eye tracking
    • 5.3.4. Positron Emission Tomography (PET)
    • 5.3.5. Magnetoencephalography (MEG)
  • 5.4. Technology Comparison Matrix
  • 5.5. Market Attractiveness by Technology

6. Global Neuromarketing Solutions Market Analysis and Forecasts, by Region

  • 6.1. Key Findings
  • 6.2. Neuromarketing Solutions Market Size (US$ Mn) Forecast By Region, 2015 - 2025
    • 6.2.1. North America
    • 6.2.2. Europe
    • 6.2.3. Asia Pacific
    • 6.2.4. Middle East and Africa
    • 6.2.5. South America
  • 6.3. Market Attractiveness by Region

7. North America Neuromarketing Solutions Market Analysis and Forecast

  • 7.1. Key Findings
  • 7.2. Key Trends
  • 7.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
    • 7.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 7.3.2. Electroencephalography (EEG)
    • 7.3.3. Eye tracking
    • 7.3.4. Positron Emission Tomography (PET)
    • 7.3.5. Magnetoencephalography (MEG)
  • 7.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
    • 7.4.1. The U.S.
  • 7.5. Market Attractiveness Analysis
    • 7.5.1. By Technology

8. Europe Neuromarketing Solutions Market Analysis and Forecast

  • 8.1. Key Findings
  • 8.2. Key Trends
  • 8.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
    • 8.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 8.3.2. Electroencephalography (EEG)
    • 8.3.3. Eye tracking
    • 8.3.4. Positron Emission Tomography (PET)
    • 8.3.5. Magnetoencephalography (MEG)
  • 8.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
    • 8.4.1. The U.K.
  • 8.5. Market Attractiveness Analysis
    • 8.5.1. By Technology

9. Asia Pacific Neuromarketing Solutions Market Analysis and Forecast

  • 9.1. Key Findings
  • 9.2. Key Trends
  • 9.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
    • 9.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 9.3.2. Electroencephalography (EEG)
    • 9.3.3. Eye tracking
    • 9.3.4. Positron Emission Tomography (PET)
    • 9.3.5. Magnetoencephalography (MEG)
  • 9.4. Neuromarketing Solutions Market Size and Volume (US$ Mn) Forecast by Country, 2015 - 2025
    • 9.4.1. China
  • 9.5. Market Attractiveness Analysis
    • 9.5.1. By Technology

10. Middle East and Africa (MEA) Neuromarketing Solutions Market Analysis and Forecast

  • 10.1. Key Findings
  • 10.2. Key Trends
  • 10.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
    • 10.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 10.3.2. Electroencephalography (EEG)
    • 10.3.3. Eye tracking
    • 10.3.4. Positron Emission Tomography (PET)
    • 10.3.5. Magnetoencephalography (MEG)
  • 10.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
    • 10.4.1. Saudi Arabia
    • 10.4.2. Africa
  • 10.5. Market Attractiveness Analysis
    • 10.5.1. By Technology

11. South America Neuromarketing Solutions Market Analysis and Forecast

  • 11.1. Key Findings
  • 11.2. Key Trends
  • 11.3. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Technology, 2015 - 2025
    • 11.3.1. Functional Magnetic Resonance Imaging (fMRI)
    • 11.3.2. Electroencephalography (EEG)
    • 11.3.3. Eye tracking
    • 11.3.4. Positron Emission Tomography (PET)
    • 11.3.5. Magnetoencephalography (MEG)
  • 11.4. Neuromarketing Solutions Market Size and Volume (US$ Mn and Million Units) Forecast by Country, 2015 - 2025
    • 11.4.1. Brazil
    • 11.4.2. Rest of South America
  • 11.5. Market Attractiveness Analysis
    • 11.5.1. By Technology

12. Competition Landscape

  • 12.1. Market Player - Competition Matrix
  • 12.2. Market Share Analysis By Company (2016)
  • 12.3. Company Profiles
    • 12.3.1. Tobii Technology
      • 12.3.1.1. Company details
      • 12.3.1.2. Company description
      • 12.3.1.3. Business overview
      • 12.3.1.4. SWOT analysis
      • 12.3.1.5. Financials
      • 12.3.1.6. Strategic overview
    • 12.3.2. iMotions
      • 12.3.2.1. Company details
      • 12.3.2.2. Company description
      • 12.3.2.3. Business overview
      • 12.3.2.4. SWOT analysis
      • 12.3.2.5. Strategic overview
    • 12.3.3. SensoMotoric Instruments
      • 12.3.3.1. Company details
      • 12.3.3.2. Company description
      • 12.3.3.3. Business overview
      • 12.3.3.4. SWOT analysis
      • 12.3.3.5. Strategic overview
    • 12.3.4. LC Technologies
      • 12.3.4.1. Company details
      • 12.3.4.2. Company description
      • 12.3.4.3. Business overview
      • 12.3.4.4. SWOT analysis
      • 12.3.5.5. Strategic overview
    • 12.3.5. SR Research
      • 12.3.5.1. Company details
      • 12.3.5.2. Company description
      • 12.3.5.3. Business overview
      • 12.3.5.4. SWOT analysis
      • 12.3.5.5. Strategic overview
    • 12.3.6. ISCAN, Inc.
      • 12.3.6.1. Company details
      • 12.3.6.2. Company description
      • 12.3.6.3. Business overview
      • 12.3.6.4. SWOT analysis
      • 12.3.6.5. Strategic overview
    • 12.3.7. Compumedics Limited
      • 12.3.7.1. Company details
      • 12.3.7.2. Company description
      • 12.3.7.3. Business overview
      • 12.3.7.4. SWOT analysis
      • 12.3.7.5. Financials
      • 12.3.7.6. Strategic overview
    • 12.3.8. Cadwell Industries, Inc.
      • 12.3.8.1. Company details
      • 12.3.8.2. Company description
      • 12.3.8.3. Business overview
      • 12.3.8.4. SWOT analysis
      • 12.3.8.5. Strategic overview
    • 12.3.9. EB Neuro S.p.A.
      • 12.3.9.1. Company details
      • 12.3.9.2. Company description
      • 12.3.9.3. Business overview
      • 12.3.9.4. SWOT analysis
      • 12.3.9.5. Strategic overview

13. Key Takeaways

List of Figures

  • Figure 1: Global Neuromarketing Solutions Market Revenue (US$ Mn) Projection, 2015-2025
  • Figure 2: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Technology, 2015-2025
  • Figure 3: Global Neuromarketing Solutions Market Value Share Analysis, by Technology, 2017 and 2025
  • Figure 4: Global Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 5: Global Neuromarketing Solutions Market Attractiveness Analysis, by Region
  • Figure 6: North America Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015-2025
  • Figure 7: North America Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
  • Figure 8: North America Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
  • Figure 9: North America Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 10: North America Neuromarketing Solutions Market Attractiveness Analysis, by Country
  • Figure 11: Europe Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015-2025
  • Figure 12: Europe Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
  • Figure 13: Europe Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
  • Figure 14: Europe Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 15: Europe Neuromarketing Solutions Market Attractiveness Analysis, by Country
  • Figure 16: Asia Pacific Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015-2025
  • Figure 17: Asia Pacific Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
  • Figure 18: Asia Pacific Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
  • Figure 19: Asia Pacific Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 20: Asia Pacific Neuromarketing Solutions Market Attractiveness Analysis, by Country
  • Figure 21: Middle East and Africa Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015-2025
  • Figure 22: Middle East and Africa Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
  • Figure 23: Middle East and Africa Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
  • Figure 24: Middle East and Africa Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 25: Middle East and Africa Neuromarketing Solutions Market Attractiveness Analysis, by Country
  • Figure 26: South America Neuromarketing Solutions Market Revenue (US$ Mn) Forecast, 2015-2025
  • Figure 27: South America Neuromarketing Solutions Market Revenue Share Analysis, by Technology, 2017 and 2025
  • Figure 28: South America Neuromarketing Solutions Market Revenue Share Analysis, by Country, 2017 and 2025
  • Figure 29: South America Neuromarketing Solutions Market Attractiveness Analysis, by Technology
  • Figure 30: South America Neuromarketing Solutions Market Attractiveness Analysis, by Country
  • Figure 31: Market Share Analysis for Eye Tracking Solutions Providers (2016)

List of Tables

  • Table 1: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Technology, 2015-2025
  • Table 2: Global Neuromarketing Solutions Market Size (US$ Mn) Forecast, by Region, 2017-2025
  • Table 3: North America Neuromarketing Solutions Market Size Forecast, by Technology, 2015-2025 (US$ Mn)
  • Table 4: North America Neuromarketing Solutions Market Size Forecast, by Country, 2015-2025 (US$ Mn)
  • Table 5: Europe Neuromarketing Solutions Market Size Forecast, by Technology, 2015-2025 (US$ Mn)
  • Table 6: Europe Neuromarketing Solutions Market Size Forecast, by Country, 2015-2025 (US$ Mn)
  • Table 7: Asia Pacific Neuromarketing Solutions Market Size Forecast, by Technology, 2015-2025 (US$ Mn)
  • Table 8: Asia Pacific Neuromarketing Solutions Market Size Forecast, by Country, 2015-2025 (US$ Mn)
  • Table 9: Middle East and Africa Neuromarketing Solutions Market Size Forecast, by Technology, 2015-2025 (US$ Mn)
  • Table 10: Middle East and Africa Neuromarketing Solutions Market Size Forecast, by Country, 2015-2025 (US$ Mn)
  • Table 11: South America Neuromarketing Solutions Market Size Forecast, by Technology, 2015-2025 (US$ Mn)
  • Table 12: South America Neuromarketing Solutions Market Size Forecast, by Country, 2015-2025 (US$ Mn)
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