Ketones Market: Current Analysis and Forecast (2021-2027)

The substances made by our body when they do not receive enough blood sugar (glucose) are called ketones. Ketones bodies are produced from fatty acids by the liver which are water-soluble molecules that contain the ketone groups. High levels of ketones may be indicative of diabetic ketoacidosis, a diabetes complication leading to coma or even death.

With the growing awareness about the health benefits of ketones and the wide adoption of ketone supplements, there has been a surge in the demand for ketones across the globe which in turn is driving the growth of the market. Furthermore, the growing geriatric population coupled with the increase in the number of people suffering from diabetes is further expected to propel the growth of the ketones market as ketone supplements are known to effectively control blood sugar levels. For instance, In 2019, a total of 463 million people were estimated to be living with diabetes, representing 9.3% of the global adult population (20-79*years). This number is expected to increase to 578 million (10.2%) in 2030 and 700 million (10.9%) in 2045.

The ketones market is growing exponentially on account of the growing demand for ketones among athletes and the frequent launch of products in the market. For example, HVMN Inc., a nutrition company launched a drink made up of pure ketone ester that improves the athletic ability, energy, and overall health of these consumers. Moreover, increasing consumption of functional food coupled with an increase in the number of people adopting a healthy lifestyle has created immense growth opportunities for various industry players to focus on the development of new and innovative keto products. Thereby, driving the growth of the global ketones market.

Based on application, the market is fragmented supplements, food & beverages, and cosmetics & personal care. The supplements segment generated revenue of USD XX billion in 2020. The segment is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX billion by 2027.

Based on the supplement type, the market is fragmented into ketone salts, ketone oil, ketone esters, and raspberry ketones. The ketone salts segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX billion by 2027F. However, the ketone esters segment is also anticipated to grow with a considerable CAGR of XX% during the forecast period.

Based on the form, the market is fragmented into solid and liquid & semi-liquid. The solid segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX billion by 2027F as it is readily available and easy to use.

For a better understanding of the market adoption of Ketones, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), and Rest of World. North America constitutes a major market for the ketones industry and generated revenue of USD XX billion in 2020 owing to the growing prevalence of obesity and rising consumption of ketone supplements.

Some of the major players operating in the market include Perfect Keto, HVMN Inc., Ketologic, Zenwise Health, Nurex Research, Zhou Nutrition, Union Pharmpro Company Ltd., Ancient Nutrition, Life Sense International LLC, BPI sports etc. Several M&A's along with partnerships have been undertaken by these players to develop new and advanced ketone supplements.