Interactive E-commerce Kiosks Market: Current Analysis and Forecast (2021-2027)

Global Interactive E-commerce Kiosks Market was valued at US$ 26.2 billion in 2020 and is anticipated to reach US$ 36.22 billion by 2027 displaying an elevated CAGR of 4.8% over the forecast period (2021-2027). A self-service device deployed at various public utilities and aids the users to interact with digital content and information through a user-friendly interface is known as interactive kiosks. These are used for retail sales, billing, wayfinding, information sharing, and tourism, etc.

With the growing advancement in technology in all the sectors and the demand for personalized and efficient services, many industry players are shifting the landscape by engaging customers with this interactive technology which in turn is enhancing the customer experience. For instance, an innovative concept was launched by a restaurant in China named "Yum China Holdings", the concept to deploy a set of free-standing ordering kiosks in their store including features such as facial recognition and payments into the screens. Furthermore, the interactive kiosks are also gaining traction among the airport authorities owing to the need to reduce long check-in and check-out queues. Thereby, boosting the market growth globally.

The growth of the interactive e-commerce kiosks market can be attributed to the spur in smart city and smart infrastructure deployment and increase in initiatives by various private and government authorities to install kiosks in public areas. For instance, in 2021, Houston City Council approved a proposal for the installation of nearly 125 digital kiosks in the areas of Houston such as downtown and the Galleria. These 8-foot-tall kiosks in these areas will provide information regarding various local sights and attractions along with advertisements. In addition to this, the increase in the number of consumers shifting towards the adoption of self-service systems is also adding pace to the interactive e-commerce market globally.

NCR Corporation, Diebold Nixdorf AG, KIOSK Information Systems, ZEBRA Technologies Corporation, Emboss Ltd., Meridian Kiosks LLC, Advanced Kiosks, Redyref Interactive Kiosks, Source technologies, SlabbKiosks are some of the prominent players operating in the interactive e-commerce kiosks market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with new and innovative kiosks.

Insights Presented in the Report

"Amongst Type, Vending kiosks segment holds the major share"

Based on type, the market is fragmented into bank kiosks, self-service kiosks, and vending kiosks. The vending kiosks generated the highest revenue in 2020 and is expected to grow remarkably during the forecast period to reach lead the market by 2027F owing to the increase in retail stores and quick-service restaurants & hotels as this would enhance the shopping experience for customers. For instance, in the United States, Subway, a sandwich chain was the leading quick-service restaurant chain with 23,801 locations across the country in 2019.

"Amongst Component, Hardware segment holds the major share"

Based on the component, the market is fragmented into hardware, software, and services. The hardware segment is expected to garner a major market share in 2020 and grow at a considerable CAGR during the forecast period(2021-2027). This segment includes displays, printers, scanners, sensors, among others. The growth of this segment is attributed to the growing technological advancement and frequent launches of advanced kiosks. For instance, in July 2021, imageHOLDERS have launched its first touchless self-service kiosks which is powered by Ultraleap hand tracking camera and Ultraleap TouchFree software to capture the movement of hands and fingers so they can interact naturally with the on-screen content. Owing to this, there has been an increase in demand for various kiosks hardware as more and more industry players are focusing on launching innovative advanced kiosks.

"Amongst End-Use, BFSI segment holds the major share"

Based on the end-use, the market is fragmented into retail, entertainment, healthcare, BFSI, government, transportation, and others. The BFSI segment dominated the market and is expected to grow at skyrocketed CAGR during the forecast period. The growth of this segment is attributed to the growing number of people opting for self-service kiosks as they allow the consumers to undertake banking transactions at their own convenience without visiting the bank branch. However, the retail segment is also expected to grow significantly in the upcoming years.

"North America represents one of the largest markets of interactive e-commerce kiosks market"

For a better understanding of the market dynamics of the interactive e-commerce kiosks market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), Rest of World has been conducted. North America dominated the market and generated revenue of US$ XX million in 2020 owing to the increasing adoption of self-service kiosks in the various food chain and public utilities including airports and seaports. However, Asia-Pacific is also expected to grow at a significant CAGR during the projected timeframe.

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• Deep dive regional level analysis of the industry

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