Back Massager Market: Current Analysis and Forecast (2023-2030)

One of the most frequent issues that the majority of people today experience is back discomfort. Back massagers are devices that help to relieve daily knots and aches and saves a lot of money and time that consumers have to spend going to a chiropractor or neurologist. The demand for back massagers is expanding in the market as a result of increased back pain issues caused by increasing work pressure and a desk job. Recent technological developments and advancements have made it quite simple to treat back pain and support bodies in maintaining their optimal functioning without generating any issues. The back massager has various health benefits such as it helps in improving blood circulation and can also assist as an over-the-counter therapeutic medication, specifically those back massagers with built-in heat setting.

The Back Massager Market is expected to grow at a steady rate of around ~7% majorly due to the increasing emphasis on fitness and health by the consumers. Major back massager market companies are focusing on organic growth strategies, such as product development and innovation for sustaining a competitive edge. For instance, in October 2021, JSB Healthcare launched powerful 3D back full body massage chair with 3D back features in India. Similarly, in May 2021, Therabody launched a new massage roller, Wave Duo. This device is a wireless vibrating roller that helps to reduce neck and lower back pain.

Based on type, the market is segmented into electromagnetic massager, infrared massager, vibration massager, and others. Among these, infrared massagers will have a major share of the market during the forecast period (2023-2030). An infrared massager is a type of back massager that incorporates infrared technology into its design. Infrared massagers utilize infrared light waves to generate heat and provide therapeutic benefits during a massage. Infrared heat has been reported to have analgesic properties, making infrared massagers useful for pain relief. The heat helps to soothe aching muscles, reduce inflammation, and alleviate discomfort caused by muscle tension, arthritis, or injuries, thereby leading to the growth of the back massager market.

Based on application, the market is divided into health care, eliminate fatigue, and others. The Health Care segment accounted for a considerable market share of the back massager market in 2022. The back massager market offers a range of products that can help in eliminating fatigue. Fatigue can often be associated with high levels of stress. Back massagers provide a soothing and relaxing experience, helping to reduce stress and promote a sense of calm. By alleviating stress, back massagers can contribute to the reduction of fatigue and enhance overall well-being.

For a better understanding of the market adoption of the back massager industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America led the market with the highest revenue/market share in 2022. This is due to the presence of a large number of market players in the region, such as Liba USA, NAIPO, HoMedics Canada etc. Adding to this, increased spending on health and fitness is also anticipated to propel the market growth in this region. Increasing awareness of the importance of self-care and maintaining well-being has driven the demand for back massagers in America. Consumers are actively seeking accessible and effective solutions to manage stress, muscle tension, and promote relaxation, leading to the popularity of back massagers. For instance, stress level has increased in 2023, more than one in four people said they expected to be more stressed at the beginning of the year. That's an increase from 2022, according to the American Psychiatric Association.

Some of the major players operating in the market include: Wahl Clipper Corporation, Liba USA, NAIPO, Body Back Company, HoMedics Canada, Conair LLC, Brookstone, JSB Wellness, HEALTHMATEFOREVER and Human Touch. The market is diversified with a large number of global and regional market players.