Electric Blankets Market: Current Analysis and Forecast (2022-2028)

An electric blanket comprises with integrated electrical heating wires. Electric blankets come in a variety of popular designs, including under-blankets and over-blankets. It is possible to sandwich an electric under blanket between a mattress and the bottom bed sheet and this is found commonly in commonwealth nations and the UK. The top of the bed sheet is covered with an electric blanket, which is mostly available in North American nations like Canada and the US. The worldwide electric blankets market is projected to experience growth during the forecast period due to the increasing popularity of these blankets in nations with chilly, harsh winters. Growing consumer preferences for luxurious, cosy, and high-end bedding items, along with global urbanization's role as one of the main market growth drivers.

The electric blankets market is expected to grow at a steady rate of around CAGR of 7% from 2022 to 2028 owing to rising demand for various flexible heating goods caused by the weather. In countries with protracted and harsh winters, electric blankets are practical and considerably less expensive than heaters. Businesses have focused on producing well-insulated sheets lined with thick fleece in order to provide lots of natural insulation and warmth. Additionally, they are providing washable and portable goods. For instance, a blanket made of microfibre fleece by Medisana HDW can be washed in the washing machine. It has four heat settings with four different degrees for better control. The other goods in this group are the Imetec 16175 and the Klarstein Dr. Watson XL.

Based on product type, the market is segmented into over blankets and under blankets. Under blankets segment is expected to witness a higher CAGR during the forecast period from 2022 to 2028. Reasons behind the surge of demand of under blankets are mainly rise in disposable income of consumers and rise in standard of living of the people. For instance, According to a Chinese company based in Shenzhen, the number of daily inquiries from European buyers has increased fivefold, and the majority of them ask for urgent shipping. In the upcoming month, the company plans to ship over 10,000 blankets to the continent.

Based on sales channel type, the market is segmented into online and offline. Offline sales channel segment expected to dominate the market during the forecast period from 2022 to 2028. The popularity of offline sales and distribution channels has been greatly influenced by the physical presentation of products and the possibility to examine product attributes. Retail, department, and specialty stores are the next most popular offline retailers among American consumers, who also prefer buying from mass merchants.

Based on end user type, the market is segmented into commercial and residential. Among these commercial segment held a significant share of the market in 2020, Hospitals and hotels are two commercial sectors that are predicted to experience significant expansion during the projection period. Electric blanket usage in the hotel industry is predicted to increase as more travellers from chilly countries arrive. Hospitals provide profitable prospects for market players since these adaptable heating systems can help keep a patient's room at a comfortable temperature during bitter colds.

For a better understanding of the market adoption of the electric blankets market, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to witness high growth during the forecast period from 2022 to 2028. The market for electric blankets is mostly driven by rising income levels and living standards in North America. As a result, people are showing an increased level of interest in expensive bedding items like electric blankets. For instance, in July 2021, Beraraby unveiled Travel Napper a light weight travel blanket, a portable blanket perfect for trains, planes, and modes of public transportation. This helps to expand the demand of electric blankets.

Some of the major players operating in the market include: Argos Limited; Beurer GmbH; Biddeford; CDB Goldair Pty Limited; Glen Dimplex Group; MAXSA Innovations; Morphy Richards; Shavel Home Products; Silentnight Group Limited; Sunbeam Products, Inc.