Silicone In Car Care Products Market: Current Analysis and Forecast (2022-2028)

Silicone is defined as a colorless oil or rubber-like substance. Silicone is a commonly used ingredient in car care products, particularly in products used to clean and protect the exterior and interior surfaces of a car. Silicone is a synthetic polymer that is known for its water-repellent, non-stick, and heat-resistant properties. These characteristics make silicone a useful ingredient in car care products, as it can help to provide a protective barrier against water, dirt, and other environmental contaminants, while also making surfaces easier to clean and maintain. In addition, many major players are working on launching advanced-featured silicone products in the market. For instance, in May 2022, Dow launched the new mouldable optical silicone for adaptive driving beam (ADB) light guides in cars.

The Silicone In Car Care Products Market is expected to grow at a steady rate of around 3% owing to the increasing automotive sales coupled with growing awareness regarding the appearance and maintenance of the vehicle. Major companies in the market are expanding their businesses of silicone in car care products for better automotive applications. For instance, in Nov 2019, Rain-X expanded its Premium Silicone Wiper Blade Portfolio with the Launch of Rain-X Silicone Endura to defend itself from the damage caused by ozone, UV rays, wet weather, extreme temperatures, and normal driving wear and tear.

Based on product form, the market is bifurcated into silicone and specialty silicones. The specialty silicone category is to witness a higher CAGR during the forecast period. Specialty silicones are designed to offer unique properties, such as increased durability, heat resistance, flexibility, adhesion, or conductivity, that are required for these specific applications. Additionally, specialty silicones are used in car care products designed for specific purposes, such as headlight restoration, engine detailing, or tire shine. These products contain silicone-based ingredients that offer unique benefits for these applications, such as heat resistance, UV protection, or adhesion to rubber or plastic surfaces. Thus, the growing use of specialty silicone leads to the growth of silicone in the car care products market.

Based on application, the market is categorized into paint preservatives, polishes, spray wax, leather & vinyl care, tire care products, plastic care, and others. Among these, the paint is expected to grow with a robust CAGR during the forecast period. This is owing to the properties of paint preservatives in extending the lifespan of the coatings used in automobiles and preventing the formation of bubbles on surfaces. Also, the low surface tension exhibited by silicone additives makes them very effective when added in small amounts to paints. Thus, increasing the demand for paint application leads to the growth of silicone in the car care products market.

Based on end-user, the silicone in car care products market has been bifurcated into Do-it-yourself (DIY) and professional/commercial. The DIY category is to witness higher adoption of silicone in car care products during the forecast period. This is mainly owing to more car owners seeking to take care of their vehicles at home. Many DIY car care products include silicone as an ingredient, as it provides a range of benefits that can help to protect and maintain a car's exterior and interior surfaces. DIY car wax and polish products contain silicone, which helps to create a protective layer over a car's paintwork, repelling water and environmental contaminants, and providing a glossy finish. There are also DIY products that are used to restore and maintain various parts of a car, such as headlights, taillights, and plastic trims. Thus, the growing use of the DIY category in turn increases the growth of silicone in car care products industry.

For a better understanding of the market adoption of the silicone in car care products industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the large and diverse, with a wide range of products available for cleaning, polishing, and protecting different surfaces of a car within the region. The presence of car care product manufacturers and their establishments for vehicle care centers within the region is anticipated to boost market expansion. Additionally, silicone products offer a range of benefits such as protection, shine, and durability for cars. That leads to customer awareness of the advantages of silicone in car care products, leading to increased consumption of the silicone in car care products market in the region.

Some of the major players operating in the market include: 3M; CHT Germany GmbH; Evonik Industries AG; Dow; Momentive; Henkel AG & Co. KGaA; SONAX GmbH; Wacker Chemie AG; Shin-Etsu Chemical Co., Ltd.; Armor All.