Cover Image
Market Research Report

North America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

Published by UnivDatos Market Insights Pvt Ltd Product code 752380
Published Content info 135 Pages
Delivery time: 1-2 business days
Price
Back to Top
North America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
Published: August 1, 2019 Content info: 135 Pages
Description

Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for North America automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

North America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $148.62 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching $465.44 million by 2024. For a deep dive analysis of automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada and Mexico are among some of the most dominant markets in the region for automotive HUD. The U.S. is the largest automotive market in the region, in addition to this the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the U.S. automotive HUD market. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents
Product Code: UMAU19173

Table of Contents

1. MARKET INTRODUCTION

  • 1.1. Market Definition
  • 1.2. Objective of the Study
  • 1.3. Limitation
  • 1.4. Stakeholders
  • 1.5. Currency used in the Report

2. RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Secondary Data
    • 2.1.1. Key Secondary Sources
  • 2.2. Primary Data
    • 2.2.1. Sampling Techniques & Data Collection Methods
    • 2.2.2. Primary Participants
  • 2.3. Key Market Indicators (Demand & Supply scenario)
    • 2.3.1. Demand and Supply side Analysis

3. REGULATORY FRAMEWORK

  • 3.1. General Overview
    • 3.1.1. United States Regulation for Automotive Head Up Display
    • 3.1.2. Canada Regulation for Automotive Head Up Display
    • 3.1.3. Mexico Regulation for Automotive Head Up Display

4. INDUSTRY PERFORMANCE

5. EXECUTIVE SUMMARY

6. MARKET OVERVIEW

  • 6.1. Introduction
  • 6.2. Market Dynamics
    • 6.2.1. Market Drivers
      • 6.2.1.1. Increasing demands of High-End Luxury and Mid-Size Cars
      • 6.2.1.2. Surging demand of ADAS technology
      • 6.2.1.3. Rapid Advancement in Vehicle Technology
    • 6.2.2. Market Restraints
      • 6.2.2.1. Excessive cost of the technology
      • 6.2.2.2. Evolution of Active Window Display technology
      • 6.2.2.3. Growing Concerns Over Distracted Driving
    • 6.2.3. Opportunities in the Market
      • 6.2.3.1. Evolution of Autonomous and Electric vehicle
      • 6.2.3.2. Sales of Premium and luxury vehicles

7. MARKET INSIGHTS, BY PRODUCT

  • 7.1. General Overview
    • 7.1.1. Windshield HUD
    • 7.1.2. Combiner HUD

8. MARKET INSIGHTS, BY TECHNOLOGY

  • 8.1. General Overview
    • 8.1.1. Conventional HUD
    • 8.1.2. Augmented Reality HUD

9. MARKET INSIGHTS, BY SALES CHANNEL

  • 9.1. General Overview
    • 9.1.1. OEM
    • 9.1.2. Aftermarket

10. MARKET INSIGHTS, BY VEHICLE TYPE

  • 10.1. General Overview
    • 10.1.1. Luxury Car Head-Up Display Market
    • 10.1.2. Premium Car Head-Up Display Market
    • 10.1.3. SUV's Head-Up Display Market

11. MARKET INSIGHTS, BY COUNTRY

  • 11.1. General Overview
    • 11.1.1. North America Automotive Head-Up Display Market, by Country
      • 11.1.1.1. United States Automotive Head-Up Display Market
        • 11.1.1.1.1. US Automotive Head-Up Display Market, by Product
        • 11.1.1.1.2. US Automotive Head-Up Display Market, by Technology
        • 11.1.1.1.3. US Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.1.4. US Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.2. Canada Automotive Head-Up Display Market
        • 11.1.1.2.1. Canada Automotive Head-Up Display Market, by Product
        • 11.1.1.2.2. Canada Automotive Head-Up Display Market, by Technology
        • 11.1.1.2.3. Canada Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.2.4. Canada Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.3. Mexico Automotive Head-Up Display Market
        • 11.1.1.3.1. Mexico Automotive Head-Up Display Market, by Product
        • 11.1.1.3.2. Mexico Automotive Head-Up Display Market, by Technology
        • 11.1.1.3.3. Mexico Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.3.4. Mexico Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.4. Rest of North America Automotive Head-Up Display
        • 11.1.1.4.1. Rest of NA Automotive Head-Up Display Market, by Product
        • 11.1.1.4.2. Rest of NA Automotive Head-Up Display Market, by Technology
        • 11.1.1.4.3. Rest of NA Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.4.4. Rest of NA Automotive Head-Up Display Market, by Vehicle Type

12. COMPETITIVE SCENARIO

  • 12.1. North America Automotive Head-Up Display Market Share, by Key Players, 2017

13. COMPANY PROFILES

  • 13.1. Visteon Corporation
    • 13.1.1. Key Facts
    • 13.1.2. Business Description
    • 13.1.3. Key Product/Services Offerings
    • 13.1.4. SWOT Analysis
    • 13.1.5. Key Financials
      • 13.1.5.1. Revenue Split
    • 13.1.6. Recent developments
  • 13.2. Harman International Industries, Inc.
    • 13.2.1. Key Facts
    • 13.2.2. Business Description
    • 13.2.3. Key Product/Services Offerings
    • 13.2.4. SWOT Analysis
    • 13.2.5. Key Financials
    • 13.2.6. Recent developments
  • 13.3. Continental AG
    • 13.3.1. Key Facts
    • 13.3.2. Business Description
    • 13.3.3. Key Product/Services Offerings
    • 13.3.4. SWOT Analysis
    • 13.3.5. Key Financials
      • 13.3.5.1. Revenue Split
    • 13.3.6. Recent developments
  • 13.4. TomTom NV
    • 13.4.1. Key Facts
    • 13.4.2. Business Description
    • 13.4.3. Key Product/Services Offerings
    • 13.4.4. SWOT Analysis
    • 13.4.5. Key Financials
      • 13.4.5.1. Revenue Split
    • 13.4.6. Recent developments
  • 13.5. AUDI AG
    • 13.5.1. Key Facts
    • 13.5.2. Business Description
    • 13.5.3. Key Product/Services Offerings
    • 13.5.4. SWOT Analysis
    • 13.5.5. Key Financials
      • 13.5.5.1. Revenue Split
    • 13.5.6. Recent developments
  • 13.6. Daimler AG
    • 13.6.1. Key Facts
    • 13.6.2. Business Description
    • 13.6.3. Key Product/Services Offerings
    • 13.6.4. SWOT Analysis
    • 13.6.5. Key Financials
      • 13.6.5.1. Revenue Split
    • 13.6.6. Recent developments
  • 13.7. Robert Bosch GmbH
    • 13.7.1. Key Facts
    • 13.7.2. Business Description
    • 13.7.3. Key Product/Services Offerings
    • 13.7.4. SWOT Analysis
    • 13.7.5. Key Financials
      • 13.7.5.1. Revenue Split
    • 13.7.6. Recent developments
  • 13.8. Denso Corporation
    • 13.8.1. Key Facts
    • 13.8.2. Business Description
    • 13.8.3. Key Product/Services Offerings
    • 13.8.4. SWOT Analysis
    • 13.8.5. Key Financials
      • 13.8.5.1. Revenue Split
    • 13.8.6. Recent developments
  • 13.9. Aptiv Plc
    • 13.9.1. Key Facts
    • 13.9.2. Business Description
    • 13.9.3. Key Product/Services Offerings
    • 13.9.4. SWOT Analysis
    • 13.9.5. Key Financials
      • 13.9.5.1. Revenue Split
    • 13.9.6. Recent developments
  • 13.10. Yazaki Corporation
    • 13.10.1. Key Facts
    • 13.10.2. Business Description
    • 13.10.3. Key Product/Services Offerings
    • 13.10.4. SWOT Analysis
    • 13.10.5. Key Financials
    • 13.10.6. Recent developments

List of Tables

  • FIG. 1 North America Automotive Head-Up Display Market Size, 2014-24 (US$ Mn)
  • FIG. 2 North America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
  • FIG. 3 North America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
  • FIG. 4 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 5 North America Windshield HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 6 North America Combiner HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 7 North America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)
  • FIG. 8 North America Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 9 North America Conventional HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 10 North America Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 11 North America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)
  • FIG. 12 North America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 13 North America OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 14 North America Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 15 North America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)
  • FIG. 16 North America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 17 North America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 18 North America Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 19 North America SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 20 North America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%)
  • FIG. 21 North America Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 22 US Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 23 US Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 24 US Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 25 US Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 26 Canada Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 27 Canada Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 28 Canada Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 29 Canada Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 30 Mexico Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 31 Mexico Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 32 Mexico Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 33 Mexico Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 34 Rest of NA Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 35 Rest of NA Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 36 Rest of NA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 37 Rest of NA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 38 North America Automotive Head-Up Display Market Share, by Company 2017
  • FIG. 39 Visteon Corporation, SWOT Analysis
  • FIG. 40 Key Financials of Visteon Corporation
  • FIG. 41 Visteon Corporation Revenue Split, 2018
  • FIG. 42 Harman International, SWOT Analysis
  • FIG. 43 Key Financials of Harman International
  • FIG. 44 Continental, SWOT Analysis
  • FIG. 45 Key Financials of Continental AG
  • FIG. 46 Continental AG Revenue Split, 2018
  • FIG. 47 TomTom, SWOT Analysis
  • FIG. 48 Key Financials of TomTom
  • FIG. 49 TomTom Revenue Split, 2018
  • FIG. 50 Audi, SWOT Analysis
  • FIG. 51 Key Financials of Audi AG
  • FIG. 52 Audi Revenue Split, 2018
  • FIG. 53 Daimler, SWOT Analysis
  • FIG. 54 Key Financials of Daimler
  • FIG. 55 Daimler Revenue Split, 2018
  • FIG. 56 Robert Bosch, SWOT Analysis
  • FIG. 57 Key Financials of Robert Bosch
  • FIG. 58 Robert Bosch Revenue Split, 2018
  • FIG. 59 Denso Corporation, SWOT Analysis
  • FIG. 60 Key Financials of Denso Corporation
  • FIG. 61 Denso Corporation Revenue Split, 2018
  • FIG. 62 Aptiv, SWOT Analysis
  • FIG. 63 Key Financials of Aptiv
  • FIG. 64 Aptiv Revenue Split, 2018
  • FIG. 65 Yazaki Corporation, SWOT Analysis
  • FIG. 66 Key Financials of Yazaki Corporation

List of Figures

  • TABLE 1 Visteon Corporation Key Facts
  • TABLE 2 Products Segmentation of Visteon Corporation
  • TABLE 3 Visteon Corporation Growth Strategy
  • TABLE 4 Harman International key facts
  • TABLE 5 Products Segmentation of Harman International
  • TABLE 6 Harman International Growth Strategy
  • TABLE 7 Continental AG key facts
  • TABLE 8 Products Segmentation of Continental AG
  • TABLE 9 Continental Growth Strategy
  • TABLE 10 TomTom key facts
  • TABLE 11 Products Segmentation of TomTom
  • TABLE 12 TomTom Growth Strategy
  • TABLE 13 Audi key facts
  • TABLE 14 Products Segmentation of Audi
  • TABLE 15 Audi Growth Strategy
  • TABLE 16 Daimler key facts
  • TABLE 17 Products Segmentation of Daimler
  • TABLE 18 Daimler Growth Strategy
  • TABLE 19 Robert Bosch key facts
  • TABLE 20 Products Segmentation of Robert Bosch
  • TABLE 21 Robert Bosch Growth Strategy
  • TABLE 22 Denso Corporation key facts
  • TABLE 23 Products Segmentation of Denso Corporation
  • TABLE 24 Denso Corporation Growth Strategy
  • TABLE 25 Aptiv Plc Key Facts
  • TABLE 26 Products Segmentation of Aptiv
  • TABLE 27 Aptiv Growth Strategy
  • TABLE 28 Yazaki Corporation key facts
  • TABLE 29 Products segmentation of Yazaki Corporation
  • TABLE 30 Yazaki Corporation Growth Strategy
Back to Top