Europe Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.

Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).

Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany's automotive HUD market.

The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents

1. MARKET INTRODUCTION

• 1.1. Market Definition
• 1.2. Objective of the Study
• 1.3. Limitation
• 1.4. Stakeholders
• 1.5. Currency used in the Report

2. RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Secondary Data
  • 2.1.1. Key Secondary Sources
• 2.2. Primary Data
  • 2.2.1. Sampling Techniques & Data Collection Methods
  • 2.2.2. Primary Participants
• 2.3. Key Market Indicators (Demand & Supply scenario)
  • 2.3.1. Demand and Supply Side Analysis

3. REGULATORY FRAMEWORK

• 3.1. General Overview
  • 3.1.1. European Commission Regulation for Automotive Head Up Display
  • 3.1.2. United Kingdom Regulation for Automotive Head Up Display
  • 3.1.3. France Regulation for Automotive Head Up Display
  • 3.1.4. Italy Regulation for Automotive Head Up Display
  • 3.1.5. Spain Regulation for Automotive Head Up Display

4. INDUSTRY PERFORMANCE

5. EXECUTIVE SUMMARY

6. MARKET OVERVIEW

• 6.1. Introduction
• 6.2. Market Dynamics
  • 6.2.1. Market Drivers
    • 6.2.1.1. Rising Need of Information and Connectivity Technology
    • 6.2.1.2. Increasing number of Luxury and SUVs
    • 6.2.1.3. Augmented Reality; An On-going Trend in HUDs
  • 6.2.2. Market Restraints
    • 6.2.2.1. Excessive cost of the technology
    • 6.2.2.2. Evolution of Active Window Display Technology
  • 6.2.3. Opportunities in the Market
    • 6.2.3.1. Evolution of Autonomous and Electric cars
    • 6.2.3.2. High Tech Engineering & Infrastructure Capabilities

7. MARKET INSIGHTS, BY PRODUCT

• 7.1. General Overview
  • 7.1.1. Windshield HUD
  • 7.1.2. Combiner HUD

8. MARKET INSIGHTS, BY TECHNOLOGY

• 8.1. General Overview
  • 8.1.1. Conventional HUD
  • 8.1.2. Augmented Reality HUD

9. MARKET INSIGHTS, BY SALES CHANNEL

• 9.1. General Overview
  • 9.1.1. OEM
  • 9.1.2. Aftermarket

10. MARKET INSIGHTS, BY VEHICLE TYPE

• 10.1. General Overview
  • 10.1.1. Luxury Car Head-Up Display Market
  • 10.1.2. Premium Car Head-Up Display Market
  • 10.1.3. SUV's Head-Up Display Market

11. MARKET INSIGHTS, BY COUNTRY

• 11.1. General Overview
  • 11.1.1. Europe Automotive Head-Up Display Market, by Country
    • 11.1.1.1. Germany Automotive Head-Up Display Market
      • 11.1.1.1.1. Germany Automotive Head-Up Display Market, by Product
      • 11.1.1.1.2. Germany Automotive Head-Up Display Market, by Technology
      • 11.1.1.1.3. Germany Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.1.4. Germany Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.2. France Automotive Head-Up Display Market
      • 11.1.1.2.1. France Automotive Head-Up Display Market, by Product
      • 11.1.1.2.2. France Automotive Head-Up Display Market, by Technology
      • 11.1.1.2.3. France Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.2.4. France Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.3. United Kingdom Automotive Head-Up Display Market
      • 11.1.1.3.1. United Kingdom Automotive Head-Up Display Market, by Product
      • 11.1.1.3.2. United Kingdom Automotive Head-Up Display Market, by Technology
      • 11.1.1.3.3. United Kingdom Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.3.4. United Kingdom Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.4. Russia Automotive Head-Up Display Market
      • 11.1.1.4.1. Russia Automotive Head-Up Display Market, by Product
      • 11.1.1.4.2. Russia Automotive Head-Up Display Market, by Technology
      • 11.1.1.4.3. Russia Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.4.4. Russia Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.5. Italy Automotive Head-Up Display Market
      • 11.1.1.5.1. Italy Automotive Head-Up Display Market, by Product
      • 11.1.1.5.2. Italy Automotive Head-Up Display Market, by Technology
      • 11.1.1.5.3. Italy Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.5.4. Italy Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.6. Spain Automotive Head-Up Display Market
      • 11.1.1.6.1. Spain Automotive Head-Up Display Market, by Product
      • 11.1.1.6.2. Spain Automotive Head-Up Display Market, by Technology
      • 11.1.1.6.3. Spain Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.6.4. Spain Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.7. Rest of Europe Automotive Head-Up Display Market
      • 11.1.1.7.1. Rest of Euro Automotive Head-Up Display Market, by Product
      • 11.1.1.7.2. Rest of Euro Automotive Head-Up Display Market, by Technology
      • 11.1.1.7.3. Rest of Euro Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.7.4. Rest of Euro Automotive Head-Up Display Market, by Vehicle Type

12. COMPETITIVE SCENARIO

• 12.1. Europe Automotive Head-Up Display Market Share, by Key Players, 2017

13. COMPANY PROFILES

• 13.1. Visteon Corporation
  • 13.1.1. Key Facts
  • 13.1.2. Business Description
  • 13.1.3. Key Product/Services Offerings
  • 13.1.4. SWOT Analysis
  • 13.1.5. Key Financials
    • 13.1.5.1. Revenue Split
  • 13.1.6. Recent developments
• 13.2. Harman International Industries, Inc.
  • 13.2.1. Key Facts
  • 13.2.2. Business Description
  • 13.2.3. Key Product/Services Offerings
  • 13.2.4. SWOT Analysis
  • 13.2.5. Key Financials
  • 13.2.6. Recent developments
• 13.3. Continental AG
  • 13.3.1. Key Facts
  • 13.3.2. Business Description
  • 13.3.3. Key Product/Services Offerings
  • 13.3.4. SWOT Analysis
  • 13.3.5. Key Financials
    • 13.3.5.1. Revenue Split
  • 13.3.6. Recent developments
• 13.4. TomTom NV
  • 13.4.1. Key Facts
  • 13.4.2. Business Description
  • 13.4.3. Key Product/Services Offerings
  • 13.4.4. SWOT Analysis
  • 13.4.5. Key Financials
    • 13.4.5.1. Revenue Split
  • 13.4.6. Recent developments
• 13.5. AUDI AG
  • 13.5.1. Key Facts
  • 13.5.2. Business Description
  • 13.5.3. Key Product/Services Offerings
  • 13.5.4. SWOT Analysis
  • 13.5.5. Key Financials
    • 13.5.5.1. Revenue Split
  • 13.5.6. Recent developments
• 13.6. Daimler AG
  • 13.6.1. Key Facts
  • 13.6.2. Business Description
  • 13.6.3. Key Product/Services Offerings
  • 13.6.4. SWOT Analysis
  • 13.6.5. Key Financials
    • 13.6.5.1. Revenue Split
  • 13.6.6. Recent developments
• 13.7. Robert Bosch GmbH
  • 13.7.1. Key Facts
  • 13.7.2. Business Description
  • 13.7.3. Key Product/Services Offerings
  • 13.7.4. SWOT Analysis
  • 13.7.5. Key Financials
    • 13.7.5.1. Revenue Split
  • 13.7.6. Recent developments
• 13.8. Denso Corporation
  • 13.8.1. Key Facts
  • 13.8.2. Business Description
  • 13.8.3. Key Product/Services Offerings
  • 13.8.4. SWOT Analysis
  • 13.8.5. Key Financials
    • 13.8.5.1. Revenue Split
  • 13.8.6. Recent developments
• 13.9. Aptiv Plc
  • 13.9.1. Key Facts
  • 13.9.2. Business Description
  • 13.9.3. Key Product/Services Offerings
  • 13.9.4. SWOT Analysis
  • 13.9.5. Key Financials
    • 13.9.5.1. Revenue Split
  • 13.9.6. Recent developments
• 13.10. Yazaki Corporation
  • 13.10.1. Key Facts
  • 13.10.2. Business Description
  • 13.10.3. Key Product/Services Offerings
  • 13.10.4. SWOT Analysis
  • 13.10.5. Key Financials
  • 13.10.6. Recent developments

List of Tables

• FIG. 1 Europe Automotive Head-Up Display Market Size, 2014-24 (US$ Mn)
• FIG. 2 Europe Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
• FIG. 3 Europe Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 4 Europe Windshield HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 5 Europe Combiner HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 6 Europe Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)
• FIG. 7 Europe Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 8 Europe Conventional HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 9 Europe Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 10 Europe Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)
• FIG. 11 Europe Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 12 Europe OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 13 Europe Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 14 Europe Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)
• FIG. 15 Europe Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 16 Europe Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 17 Europe Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 18 Europe SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 19 Europe automotive Head-Up Display market Share, by Region, 2017 & 2024 (%)
• FIG. 20 Europe Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 21 Germany Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 22 Germany Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 23 Germany Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 24 Germany Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 25 France Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 26 France Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 27 France Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 28 France Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 29 United Kingdom Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 30 United Kingdom Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 31 United Kingdom Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 32 United Kingdom Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 33 Russia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 34 Russia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 35 Russia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 36 Russia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 37 Italy Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 38 Italy Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 39 Italy Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 40 Italy Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 41 Spain Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 42 Spain Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 43 Spain Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 44 Spain Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 45 Rest of Euro Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 46 Rest of Euro Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 47 Rest of Euro Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 48 Rest of Euro Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 49 Europe Automotive Head-Up Display Market Share, by Company 2017
• FIG. 50 Visteon Corporation, SWOT Analysis
• FIG. 51 Key Financials of Visteon Corporation
• FIG. 52 Visteon Corporation Revenue Split, 2018
• FIG. 53 Harman International, SWOT Analysis
• FIG. 54 Key Financials of Harman International
• FIG. 55 Continental, SWOT Analysis
• FIG. 56 Key Financials of Continental AG
• FIG. 57 Continental AG Revenue Split, 2018
• FIG. 58 TomTom, SWOT Analysis
• FIG. 59 Key Financials of TomTom
• FIG. 60 TomTom Revenue Split, 2018
• FIG. 61 Audi, SWOT Analysis
• FIG. 62 Key Financials of Audi AG
• FIG. 63 Audi Revenue Split, 2018
• FIG. 64 Daimler, SWOT Analysis
• FIG. 65 Key Financials of Daimler
• FIG. 66 Daimler Revenue Split, 2018
• FIG. 67 Robert Bosch, SWOT Analysis
• FIG. 68 Key Financials of Robert Bosch
• FIG. 69 Robert Bosch Revenue Split, 2018
• FIG. 70 Denso Corporation, SWOT Analysis
• FIG. 71 Key Financials of Denso Corporation
• FIG. 72 Denso Corporation Revenue Split, 2018
• FIG. 73 Aptiv, SWOT Analysis
• FIG. 74 Key Financials of Aptiv
• FIG. 75 Aptiv Revenue Split, 2018
• FIG. 76 Yazaki Corporation, SWOT Analysis
• FIG. 77 Key Financials of Yazaki Corporation

List of Figures

• TABLE 1 Sale of Premium Midsized SUV Segment in Europe
• TABLE 1 Quality of Infrastructure (2016)
• TABLE 1 Visteon Corporation Key Facts
• TABLE 2 Products Segmentation of Visteon Corporation
• TABLE 3 Visteon Corporation Growth Strategy
• TABLE 4 Harman International key facts
• TABLE 5 Products Segmentation of Harman International
• TABLE 6 Harman International Growth Strategy
• TABLE 7 Continental AG key facts
• TABLE 8 Products Segmentation of Continental AG
• TABLE 9 Continental Growth Strategy
• TABLE 10 TomTom key facts
• TABLE 11 Products Segmentation of TomTom
• TABLE 12 TomTom Growth Strategy
• TABLE 13 Audi key facts
• TABLE 14 Products Segmentation of Audi
• TABLE 15 Audi Growth Strategy
• TABLE 16 Daimler key facts
• TABLE 17 Products Segmentation of Daimler
• TABLE 18 Daimler Growth Strategy
• TABLE 19 Robert Bosch key facts
• TABLE 20 Products Segmentation of Robert Bosch
• TABLE 21 Robert Bosch Growth Strategy
• TABLE 22 Denso Corporation key facts
• TABLE 23 Products Segmentation of Denso Corporation
• TABLE 24 Denso Corporation Growth Strategy
• TABLE 25 Aptiv Plc Key Facts
• TABLE 26 Products Segmentation of Aptiv
• TABLE 27 Aptiv Growth Strategy
• TABLE 28 Yazaki Corporation key facts
• TABLE 29 Products segmentation of Yazaki Corporation
• TABLE 30 Yazaki Corporation Growth Strategy