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Market Research Report

Europe Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

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Europe Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
Published: August 1, 2019 Content info: 151 Pages
Description

Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.

Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).

Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany's automotive HUD market.

The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents
Product Code: UMAU19174

TABLE OF CONTENTS

1. MARKET INTRODUCTION

  • 1.1 Market Definition 12
  • 1.2 Objective of the Study 12
  • 1.3 Limitation 12
  • 1.4 Stakeholders 13
  • 1.5 Currency used in the Report 13

2. RESEARCH METHODOLOGY OR ASSUMPTION 14

  • 2.1 Secondary Data 14
    • 2.1.1 Key Secondary Sources 14
  • 2.2 Primary Data 14
    • 2.2.1 Sampling Techniques & Data Collection Methods 14
    • 2.2.2 Primary Participants 14
  • 2.3 Key Market Indicators (Demand & Supply scenario) 15
    • 2.3.1 Demand and Supply Side Analysis 15

3. REGULATORY FRAMEWORK 18

  • 3.1 General Overview 18
    • 3.1.1 European Commission Regulation for Automotive Head Up Display 18
    • 3.1.2 United Kingdom Regulation for Automotive Head Up Display 18
    • 3.1.3 France Regulation for Automotive Head Up Display 18
    • 3.1.4 Italy Regulation for Automotive Head Up Display 18
    • 3.1.5 Spain Regulation for Automotive Head Up Display 19

4. INDUSTRY PERFORMANCE 20

5. EXECUTIVE SUMMARY 22

6. MARKET OVERVIEW 24

  • 6.1 Introduction 24
  • 6.2 Market Dynamics 25
    • 6.2.1 Market Drivers 25
      • 6.2.1.1 Rising Need of Information and Connectivity Technology 25
      • 6.2.1.2 Increasing number of Luxury and SUVs 25
      • 6.2.1.3 Augmented Reality; An On-going Trend in HUDs 26
    • 6.2.2 Market Restraints 26
      • 6.2.2.1 Excessive cost of the technology 26
      • 6.2.2.2 Evolution of Active Window Display Technology 27
    • 6.2.3 Opportunities in the Market 27
      • 6.2.3.1 Evolution of Autonomous and Electric cars 27
      • 6.2.3.2 High Tech Engineering & Infrastructure Capabilities 27

7. MARKET INSIGHTS, BY PRODUCT 29

  • 7.1 General Overview 29
    • 7.1.1 Windshield HUD 30
    • 7.1.2 Combiner HUD 32

8. MARKET INSIGHTS, BY TECHNOLOGY 34

  • 8.1 General Overview 34
    • 8.1.1 Conventional HUD 35
    • 8.1.2 Augmented Reality HUD 36

9. MARKET INSIGHTS, BY SALES CHANNEL 38

  • 9.1 General Overview 38
    • 9.1.1 OEM 39
    • 9.1.2 Aftermarket 40

10. MARKET INSIGHTS, BY VEHICLE TYPE 42

  • 10.1 General Overview 42
    • 10.1.1 Luxury Car Head-Up Display Market 43
    • 10.1.2 Premium Car Head-Up Display Market 45
    • 10.1.3 SUV's Head-Up Display Market 46

11. MARKET INSIGHTS, BY COUNTRY 49

  • 11.1 General Overview 49
    • 11.1.1 Europe Automotive Head-Up Display Market, by Country 50
      • 11.1.1.1 Germany Automotive Head-Up Display Market 50
        • 11.1.1.1.1 Germany Automotive Head-Up Display Market, by Product 51
        • 11.1.1.1.2 Germany Automotive Head-Up Display Market, by Technology 51
        • 11.1.1.1.3 Germany Automotive Head-Up Display Market, by Sales Channel 52
        • 11.1.1.1.4 Germany Automotive Head-Up Display Market, by Vehicle Type 53
      • 11.1.1.2 France Automotive Head-Up Display Market 53
        • 11.1.1.2.1 France Automotive Head-Up Display Market, by Product 54
        • 11.1.1.2.2 France Automotive Head-Up Display Market, by Technology 54
        • 11.1.1.2.3 France Automotive Head-Up Display Market, by Sales Channel 55
        • 11.1.1.2.4 France Automotive Head-Up Display Market, by Vehicle Type 56
      • 11.1.1.3 United Kingdom Automotive Head-Up Display Market 56
        • 11.1.1.3.1 United Kingdom Automotive Head-Up Display Market, by Product 57
        • 11.1.1.3.2 United Kingdom Automotive Head-Up Display Market, by Technology 57
        • 11.1.1.3.3 United Kingdom Automotive Head-Up Display Market, by Sales Channel 58
        • 11.1.1.3.4 United Kingdom Automotive Head-Up Display Market, by Vehicle Type 59
      • 11.1.1.4 Russia Automotive Head-Up Display Market 59
        • 11.1.1.4.1 Russia Automotive Head-Up Display Market, by Product 60
        • 11.1.1.4.2 Russia Automotive Head-Up Display Market, by Technology 60
        • 11.1.1.4.3 Russia Automotive Head-Up Display Market, by Sales Channel 61
        • 11.1.1.4.4 Russia Automotive Head-Up Display Market, by Vehicle Type 62
      • 11.1.1.5 Italy Automotive Head-Up Display Market 62
        • 11.1.1.5.1 Italy Automotive Head-Up Display Market, by Product 63
        • 11.1.1.5.2 Italy Automotive Head-Up Display Market, by Technology 63
        • 11.1.1.5.3 Italy Automotive Head-Up Display Market, by Sales Channel 64
        • 11.1.1.5.4 Italy Automotive Head-Up Display Market, by Vehicle Type 65
      • 11.1.1.6 Spain Automotive Head-Up Display Market 65
        • 11.1.1.6.1 Spain Automotive Head-Up Display Market, by Product 66
        • 11.1.1.6.2 Spain Automotive Head-Up Display Market, by Technology 66
        • 11.1.1.6.3 Spain Automotive Head-Up Display Market, by Sales Channel 67
        • 11.1.1.6.4 Spain Automotive Head-Up Display Market, by Vehicle Type 68
      • 11.1.1.7 Rest of Europe Automotive Head-Up Display Market 69
        • 11.1.1.7.1 Rest of Euro Automotive Head-Up Display Market, by Product 69
        • 11.1.1.7.2 Rest of Euro Automotive Head-Up Display Market, by Technology 70
        • 11.1.1.7.3 Rest of Euro Automotive Head-Up Display Market, by Sales Channel 70
        • 11.1.1.7.4 Rest of Euro Automotive Head-Up Display Market, by Vehicle Type 71

12. COMPETITIVE SCENARIO 72

  • 12.1 Europe Automotive Head-Up Display Market Share, by Key Players, 2017 72

13. COMPANY PROFILES 74

  • 13.1 Visteon Corporation 74
    • 13.1.1 Key Facts 74
    • 13.1.2 Business Description 74
    • 13.1.3 Key Product/Services Offerings 75
    • 13.1.4 SWOT Analysis 75
    • 13.1.5 Key Financials 76
      • 13.1.5.1 Revenue Split 77
    • 13.1.6 Recent developments 78
  • 13.2 Harman International Industries, Inc. 79
    • 13.2.1 Key Facts 79
    • 13.2.2 Business Description 79
    • 13.2.3 Key Product/Services Offerings 80
    • 13.2.4 SWOT Analysis 80
    • 13.2.5 Key Financials 81
    • 13.2.6 Recent developments 82
  • 13.3 Continental AG 83
    • 13.3.1 Key Facts 83
    • 13.3.2 Business Description 83
    • 13.3.3 Key Product/Services Offerings 84
    • 13.3.4 SWOT Analysis 85
    • 13.3.5 Key Financials 85
      • 13.3.5.1 Revenue Split 87
    • 13.3.6 Recent developments 87
  • 13.4 TomTom NV 88
    • 13.4.1 Key Facts 88
    • 13.4.2 Business Description 88
    • 13.4.3 Key Product/Services Offerings 89
    • 13.4.4 SWOT Analysis 90
    • 13.4.5 Key Financials 90
      • 13.4.5.1 Revenue Split 92
    • 13.4.6 Recent developments 92
  • 13.5 AUDI AG 93
    • 13.5.1 Key Facts 93
    • 13.5.2 Business Description 93
    • 13.5.3 Key Product/Services Offerings 94
    • 13.5.4 SWOT Analysis 94
    • 13.5.5 Key Financials 95
      • 13.5.5.1 Revenue Split 96
    • 13.5.6 Recent developments 98
  • 13.6 Daimler AG 99
    • 13.6.1 Key Facts 99
    • 13.6.2 Business Description 99
    • 13.6.3 Key Product/Services Offerings 100
    • 13.6.4 SWOT Analysis 101
    • 13.6.5 Key Financials 101
      • 13.6.5.1 Revenue Split 102
    • 13.6.6 Recent developments 103
  • 13.7 Robert Bosch GmbH 104
    • 13.7.1 Key Facts 104
    • 13.7.2 Business Description 104
    • 13.7.3 Key Product/Services Offerings 105
    • 13.7.4 SWOT Analysis 106
    • 13.7.5 Key Financials 106
      • 13.7.5.1 Revenue Split 107
    • 13.7.6 Recent developments 108
  • 13.8 Denso Corporation 109
    • 13.8.1 Key Facts 109
    • 13.8.2 Business Description 109
    • 13.8.3 Key Product/Services Offerings 109
    • 13.8.4 SWOT Analysis 110
    • 13.8.5 Key Financials 111
      • 13.8.5.1 Revenue Split 112
    • 13.8.6 Recent developments 114
  • 13.9 Aptiv Plc 115
    • 13.9.1 Key Facts 115
    • 13.9.2 Business Description 115
    • 13.9.3 Key Product/Services Offerings 116
    • 13.9.4 SWOT Analysis 117
    • 13.9.5 Key Financials 117
      • 13.9.5.1 Revenue Split 118
    • 13.9.6 Recent developments 119
  • 13.10 Yazaki Corporation 120
    • 13.10.1 Key Facts 120
    • 13.10.2 Business Description 120
    • 13.10.3 Key Product/Services Offerings 121
    • 13.10.4 SWOT Analysis 121
    • 13.10.5 Key Financials 122
    • 13.10.6 Recent developments 123

List of Tables

TABLE 1 Sale of Premium Midsized SUV Segment in Europe 25

TABLE 1 Quality of Infrastructure (2016) 26

TABLE 1 Visteon Corporation Key Facts 73

TABLE 2 Products Segmentation of Visteon Corporation 74

TABLE 3 Visteon Corporation Growth Strategy 74

TABLE 4 Harman International key facts 78

TABLE 5 Products Segmentation of Harman International 79

TABLE 6 Harman International Growth Strategy 79

TABLE 7 Continental AG key facts 82

TABLE 8 Products Segmentation of Continental AG 83

TABLE 9 Continental Growth Strategy 83

TABLE 10 TomTom key facts 87

TABLE 11 Products Segmentation of TomTom 88

TABLE 12 TomTom Growth Strategy 88

TABLE 13 Audi key facts 92

TABLE 14 Products Segmentation of Audi 93

TABLE 15 Audi Growth Strategy 93

TABLE 16 Daimler key facts 98

TABLE 17 Products Segmentation of Daimler 99

TABLE 18 Daimler Growth Strategy 99

TABLE 19 Robert Bosch key facts 103

TABLE 20 Products Segmentation of Robert Bosch 104

TABLE 21 Robert Bosch Growth Strategy 104

TABLE 22 Denso Corporation key facts 108

TABLE 23 Products Segmentation of Denso Corporation 108

TABLE 24 Denso Corporation Growth Strategy 109

TABLE 25 Aptiv Plc Key Facts 114

TABLE 26 Products Segmentation of Aptiv 115

TABLE 27 Aptiv Growth Strategy 115

TABLE 28 Yazaki Corporation key facts 119

TABLE 29 Products segmentation of Yazaki Corporation 120

TABLE 30 Yazaki Corporation Growth Strategy 120

List of Figures

FIG. 1 Europe Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 23

FIG. 2 Europe Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 29

FIG. 3 Europe Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 30

FIG. 4 Europe Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 32

FIG. 5 Europe Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 33

FIG. 6 Europe Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 34

FIG. 7 Europe Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 35

FIG. 8 Europe Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 36

FIG. 9 Europe Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 37

FIG. 10 Europe Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 38

FIG. 11 Europe Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 39

FIG. 12 Europe OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 40

FIG. 13 Europe Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 41

FIG. 14 Europe Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 42

FIG. 15 Europe Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 43

FIG. 16 Europe Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 45

FIG. 17 Europe Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 46

FIG. 18 Europe SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 47

FIG. 19 Europe automotive Head-Up Display market Share, by Region, 2017 & 2024 (%) 49

FIG. 20 Europe Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 50

FIG. 21 Germany Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 51

FIG. 22 Germany Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 51

FIG. 23 Germany Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 52

FIG. 24 Germany Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 53

FIG. 25 France Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 54

FIG. 26 France Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 54

FIG. 27 France Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 55

FIG. 28 France Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 56

FIG. 29 United Kingdom Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 57

FIG. 30 United Kingdom Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 57

FIG. 31 United Kingdom Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 58

FIG. 32 United Kingdom Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 59

FIG. 33 Russia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 60

FIG. 34 Russia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 60

FIG. 35 Russia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 61

FIG. 36 Russia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 62

FIG. 37 Italy Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 63

FIG. 38 Italy Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 63

FIG. 39 Italy Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 64

FIG. 40 Italy Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 65

FIG. 41 Spain Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 66

FIG. 42 Spain Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 66

FIG. 43 Spain Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 67

FIG. 44 Spain Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 68

FIG. 45 Rest of Euro Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 69

FIG. 46 Rest of Euro Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 70

FIG. 47 Rest of Euro Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 70

FIG. 48 Rest of Euro Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 71

FIG. 49 Europe Automotive Head-Up Display Market Share, by Company 2017 72

FIG. 50 Visteon Corporation, SWOT Analysis 76

FIG. 51 Key Financials of Visteon Corporation 76

FIG. 52 Visteon Corporation Revenue Split, 2018 77

FIG. 53 Harman International, SWOT Analysis 80

FIG. 54 Key Financials of Harman International 81

FIG. 55 Continental, SWOT Analysis 85

FIG. 56 Key Financials of Continental AG 85

FIG. 57 Continental AG Revenue Split, 2018 87

FIG. 58 TomTom, SWOT Analysis 90

FIG. 59 Key Financials of TomTom 90

FIG. 60 TomTom Revenue Split, 2018 92

FIG. 61 Audi, SWOT Analysis 95

FIG. 62 Key Financials of Audi AG 95

FIG. 63 Audi Revenue Split, 2018 96

FIG. 64 Daimler, SWOT Analysis 101

FIG. 65 Key Financials of Daimler 101

FIG. 66 Daimler Revenue Split, 2018 102

FIG. 67 Robert Bosch, SWOT Analysis 106

FIG. 68 Key Financials of Robert Bosch 106

FIG. 69 Robert Bosch Revenue Split, 2018 107

FIG. 70 Denso Corporation, SWOT Analysis 111

FIG. 71 Key Financials of Denso Corporation 111

FIG. 72 Denso Corporation Revenue Split, 2018 112

FIG. 73 Aptiv, SWOT Analysis 117

FIG. 74 Key Financials of Aptiv 117

FIG. 75 Aptiv Revenue Split, 2018 118

FIG. 76 Yazaki Corporation, SWOT Analysis 122

FIG. 77 Key Financials of Yazaki Corporation 122

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