Asia Pacific Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

In the past few years, Asia Pacific witnessed a recovery in its economic condition, which improved the lifestyles of consumers. This, in effect, resulted in increased buying potential of the consumers for high end vehicles equipped with advanced safety and security systems. In addition to this, the Asian automotive industry is experiencing an impressive phase today, holding the largest market share in several business segments. Owing to such factors, the demand for head up display systems in automobiles have increased, making the region the fastest growing economy during the forecast period. The presence of some of the leading automotive OEMs and Tier 1 head up display system suppliers and increasing penetration of advanced driver assistance systems (ADAS) and autonomous vehicles are further fuelling the market growth. Asia Pacific automotive head up display market is expected to reach $851.27 million by 2024. However, the excessive cost of the system, existence of counterfeit market and emergence of active window display technology are considered to be the major restraining factors for the market growth.

Based on different product types, Asia Pacific Automotive Head-Up Display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period. Asia Pacific HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $138.50 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand, making them the fastest growing segment during the forecast period (2018-2024).

The market penetration of HUD is increasing across all vehicle types, such as luxury cars, passenger cars and commercial vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Asia Pacific, the regional market is further split into several countries. China, Japan, India, South Korea, Singapore, Australia and rest of APAC are among some of the most dominant markets in the region for automotive HUD. China held the largest market share in 2017 and is anticipated to reach $424.16 million by the end of the forecast period. The companies profiled in the report include Aptiv Plc, Continental AG, and Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

TABLE OF CONTENTS

1. MARKET INTRODUCTION

• 1.1 Market Definition 12
• 1.2 Objective of the Study 12
• 1.3 Limitation 12
• 1.4 Stakeholders 12
• 1.5 Currency used in the Report 13

2. RESEARCH METHODOLOGY OR ASSUMPTION 14

• 2.1 Secondary Data 14
  • 2.1.1 Key Secondary Sources 14
• 2.2 Primary Data 14
  • 2.2.1 Sampling Techniques & Data Collection Methods 14
  • 2.2.2 Primary Participants 14
• 2.3 Key Market Indicators (Demand & Supply scenario) 14
  • 2.3.1 Demand and Supply side Analysis 14

3. REGULATORY FRAMEWORK 16

• 3.1 General Overview 16
  • 3.1.1 China Regulation for Automotive Head Up Display 16
  • 3.1.2 Japan Regulation for Automotive Head Up Display 16
  • 3.1.3 India Regulation for Automotive Head Up Display 16
  • 3.1.4 Australia Regulation for Automotive Head Up Display 16
  • 3.1.5 Singapore Regulation for Automotive Head Up Display 16
  • 3.1.6 China Regulation for Automotive Head Up Display 17
  • 3.1.7 Japan Regulation for Automotive Head Up Display 17
  • 3.1.8 India Regulation for Automotive Head Up Display 17
  • 3.1.9 Australia Regulation for Automotive Head Up Display 17
  • 3.1.10 Singapore Regulation for Automotive Head Up Display 17

4. INDUSTRY PERFORMANCE 18

5. EXECUTIVE SUMMARY 20

6. MARKET OVERVIEW 22

• 6.1 Introduction 22
• 6.2 Market Dynamics 22
  • 6.2.1 Market Drivers 22
    • 6.2.1.1 Rising Disposable Income & Changing Lifestyle 22
    • 6.2.1.2 Increasing Automotive Manufacturing 23
    • 6.2.1.3 Strict Vehicle Safety Regulation 23
    • 6.2.1.4 Increasing Penetration of Mobile information of technology (IoT) 23
  • 6.2.2 Market Restraints 24
    • 6.2.2.1 Existence of Counterfeit Market 24
    • 6.2.2.2 Excessive cost of the technology 24
    • 6.2.2.3 Evolution of Active Window Display technology 24
  • 6.2.3 Opportunities in the Market 25
    • 6.2.3.1 High Technology Adoption Rate 25
    • 6.2.3.2 R&D in Display Technology 25
    • 6.2.3.3 Rising sales of luxury and premium cars 25

7. MARKET INSIGHTS, BY PRODUCT 27

• 7.1 General Overview 27
  • 7.1.1 Windshield HUD 28
  • 7.1.2 Combiner HUD 29

8. MARKET INSIGHTS, BY TECHNOLOGY 31

• 8.1 General Overview 31
  • 8.1.1 Conventional HUD 32
  • 8.1.2 Augmented Reality HUD 33

9. MARKET INSIGHTS, BY SALES CHANNEL 35

• 9.1 General Overview 35
  • 9.1.1 OEM 36
  • 9.1.2 Aftermarket 37

10. MARKET INSIGHTS, BY VEHICLE TYPE 39

• 10.1 General Overview 39
  • 10.1.1 Luxury Car Head-Up Display Market 40
  • 10.1.2 Premium Car Head-Up Display Market 41
  • 10.1.3 SUV's Head-Up Display Market 42

11. MARKET INSIGHTS, BY COUNTRY 44

• 11.1 General Overview 44
  • 11.1.1 Asia-Pacific Automotive Head-Up Display Market, by Country 45
    • 11.1.1.1 China Automotive Head-Up Display Market 45
      • 11.1.1.1.1 China Automotive Head-Up Display Market, by Product 46
      • 11.1.1.1.2 China Automotive Head-Up Display Market, by Technology 46
      • 11.1.1.1.3 China Automotive Head-Up Display Market, by Sales Channel 47
      • 11.1.1.1.4 China Automotive Head-Up Display Market, by Vehicle Type 48
    • 11.1.1.2 Japan Automotive Head-Up Display Market 48
      • 11.1.1.2.1 Japan Automotive Head-Up Display Market, by Product 49
      • 11.1.1.2.2 Japan Automotive Head-Up Display Market, by Technology 49
      • 11.1.1.2.3 Japan Automotive Head-Up Display Market, by Sales Channel 50
      • 11.1.1.2.4 Japan Automotive Head-Up Display Market, by Vehicle Type 52
    • 11.1.1.3 India Automotive Head-Up Display Market 52
      • 11.1.1.3.1 India Automotive Head-Up Display Market, by Product 54
      • 11.1.1.3.2 India Automotive Head-Up Display Market, by Technology 54
      • 11.1.1.3.3 India Automotive Head-Up Display Market, by Sales Channel 55
      • 11.1.1.3.4 India Automotive Head-Up Display Market, by Vehicle Type 56
    • 11.1.1.4 South Korea Automotive Head-Up Display Market 56
      • 11.1.1.4.1 South Korea Automotive Head-Up Display Market, by Product 57
      • 11.1.1.4.2 South Korea Automotive Head-Up Display Market, by Technology 57
      • 11.1.1.4.3 South Korea Automotive Head-Up Display Market, by Sales Channel 58
      • 11.1.1.4.4 South Korea Automotive Head-Up Display Market, by Vehicle Type 59
    • 11.1.1.5 Singapore Automotive Head-Up Display Market 59
      • 11.1.1.5.1 Singapore Automotive Head-Up Display Market, by Product 60
      • 11.1.1.5.2 Singapore Automotive Head-Up Display Market, by Technology 60
      • 11.1.1.5.3 Singapore Automotive Head-Up Display Market, by Sales Channel 61
      • 11.1.1.5.4 Singapore Automotive Head-Up Display Market, by Vehicle Type 62
    • 11.1.1.6 Australia Automotive Head-Up Display Market 62
      • 11.1.1.6.1 Australia Automotive Head-Up Display Market, by Product 63
      • 11.1.1.6.2 Australia Automotive Head-Up Display Market, by Technology 63
      • 11.1.1.6.3 Australia Automotive Head-Up Display Market, by Sales Channel 64
      • 11.1.1.6.4 Australia Automotive Head-Up Display Market, by Vehicle Type 65
    • 11.1.1.7 Rest of APAC Automotive Head-Up Display Market 65
      • 11.1.1.7.1 Rest of APAC Automotive Head-Up Display Market, by Product 66
      • 11.1.1.7.2 Rest of APAC Automotive Head-Up Display Market, by Technology 66
      • 11.1.1.7.3 Rest of APAC Automotive Head-Up Display Market, by Sales Channel 67
      • 11.1.1.7.4 Rest of APAC Automotive Head-Up Display Market, by Vehicle Type 68

12. COMPETITIVE SCENARIO 69

• 12.1 Asia-Pacific Automotive Head-Up Display Market Share, by Key Players, 2017 69

13. COMPANY PROFILES 71

• 13.1 Visteon Corporation 71
  • 13.1.1 Key Facts 71
  • 13.1.2 Business Description 71
  • 13.1.3 Key Product/Services Offerings 72
  • 13.1.4 SWOT Analysis 72
  • 13.1.5 Key Financials 73
    • 13.1.5.1 Revenue Split 75
    • 13.1.5.2 Financial Overview of Visteon Corporation 75
  • 13.1.6 Recent developments 76
• 13.2 Harman International Industries, Inc. 77
  • 13.2.1 Key Facts 77
  • 13.2.2 Business Description 77
  • 13.2.3 Key Product/Services Offerings 78
  • 13.2.4 SWOT Analysis 78
  • 13.2.5 Key Financials 79
  • 13.2.6 Recent developments 80
• 13.3 Continental AG 81
  • 13.3.1 Key Facts 81
  • 13.3.2 Business Description 81
  • 13.3.3 Key Product/Services Offerings 82
  • 13.3.4 SWOT Analysis 83
  • 13.3.5 Key Financials 83
    • 13.3.5.1 Revenue Split 84
  • 13.3.6 Recent developments 85
• 13.4 TomTom NV 86
  • 13.4.1 Key Facts 86
  • 13.4.2 Business Description 86
  • 13.4.3 Key Product/Services Offerings 87
  • 13.4.4 SWOT Analysis 88
  • 13.4.5 Key Financials 88
    • 13.4.5.1 Revenue Split 90
  • 13.4.6 Recent developments 90
• 13.5 AUDI AG 91
  • 13.5.1 Key Facts 91
  • 13.5.2 Business Description 91
  • 13.5.3 Key Product/Services Offerings 92
  • 13.5.4 SWOT Analysis 92
  • 13.5.5 Key Financials 93
    • 13.5.5.1 Revenue Split 94
  • 13.5.6 Recent developments 95
• 13.6 Daimler AG 96
  • 13.6.1 Key Facts 96
  • 13.6.2 Business Description 96
  • 13.6.3 Key Product/Services Offerings 97
  • 13.6.4 SWOT Analysis 98
  • 13.6.5 Key Financials 98
    • 13.6.5.1 Revenue Split 99
  • 13.6.6 Recent developments 100
• 13.7 Robert Bosch GmbH 101
  • 13.7.1 Key Facts 101
  • 13.7.2 Business Description 101
  • 13.7.3 Key Product/Services Offerings 102
  • 13.7.4 SWOT Analysis 103
  • 13.7.5 Key Financials 103
    • 13.7.5.1 Revenue Split 104
  • 13.7.6 Recent developments 105
• 13.8 Denso Corporation 106
  • 13.8.1 Key Facts 106
  • 13.8.2 Business Description 106
  • 13.8.3 Key Product/Services Offerings 106
  • 13.8.4 SWOT Analysis 107
  • 13.8.5 Key Financials 108
    • 13.8.5.1 Revenue Split 109
  • 13.8.6 Recent developments 111
• 13.9 Aptiv Plc 112
  • 13.9.1 Key Facts 112
  • 13.9.2 Business Description 112
  • 13.9.3 Key Product/Services Offerings 113
  • 13.9.4 SWOT Analysis 114
  • 13.9.5 Key Financials 114
    • 13.9.5.1 Revenue Split 115
  • 13.9.6 Recent developments 116
• 13.10 Yazaki Corporation 117
  • 13.10.1 Key Facts 117
  • 13.10.2 Business Description 117
  • 13.10.3 Key Product/Services Offerings 118
  • 13.10.4 SWOT Analysis 118
  • 13.10.5 Key Financials 119
  • 13.10.6 Recent developments 119

List of Tables

TABLE 1 Visteon Corporation Key Facts 70

TABLE 2 Products Segmentation of Visteon Corporation 71

TABLE 3 Visteon Corporation Growth Strategy 71

TABLE 4 Harman International key facts 76

TABLE 5 Products Segmentation of Harman International 77

TABLE 6 Harman International Growth Strategy 77

TABLE 7 Continental AG key facts 80

TABLE 8 Products Segmentation of Continental AG 81

TABLE 9 Continental Growth Strategy 81

TABLE 10 TomTom key facts 85

TABLE 11 Products Segmentation of TomTom 86

TABLE 12 TomTom Growth Strategy 86

TABLE 13 Audi key facts 90

TABLE 14 Products Segmentation of Audi 91

TABLE 15 Audi Growth Strategy 91

TABLE 16 Daimler key facts 95

TABLE 17 Products Segmentation of Daimler 96

TABLE 18 Daimler Growth Strategy 96

TABLE 19 Robert Bosch key facts 100

TABLE 20 Products Segmentation of Robert Bosch 101

TABLE 21 Robert Bosch Growth Strategy 101

TABLE 22 Denso Corporation key facts 105

TABLE 23 Products Segmentation of Denso Corporation 105

TABLE 24 Denso Corporation Growth Strategy 106

TABLE 25 Aptiv Plc Key Facts 111

TABLE 26 Products Segmentation of Aptiv 112

TABLE 27 Aptiv Growth Strategy 112

TABLE 28 Yazaki Corporation key facts 116

TABLE 29 Products segmentation of Yazaki Corporation 117

TABLE 30 Yazaki Corporation Growth Strategy 117

List of Figures

FIG. 1 Asia-Pacific Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 21

FIG. 2 Number of Premium Cars In Different Regions (2012&2020) 26

FIG. 3 Asia-Pacific Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 27

FIG. 4 Asia-Pacific Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 27

FIG. 5 Asia-Pacific Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 29

FIG. 6 Asia-Pacific Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 30

FIG. 7 Asia-Pacific Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 31

FIG. 8 Asia-Pacific Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 31

FIG. 9 Asia-Pacific Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 33

FIG. 10 Asia-Pacific Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 34

FIG. 11 Asia-Pacific Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 35

FIG. 12 Asia-Pacific Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 35

FIG. 13 Asia-Pacific OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 36

FIG. 14 Asia-Pacific Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 37

FIG. 15 Asia-Pacific Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 39

FIG. 16 Asia-Pacific Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 39

FIG. 17 Asia-Pacific Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 41

FIG. 18 Asia-Pacific Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 42

FIG. 19 Asia-Pacific SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 43

FIG. 20 Asia-Pacific Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 44

FIG. 21 Asia-Pacific Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 45

FIG. 22 China Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 46

FIG. 23 China Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 46

FIG. 24 China Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 47

FIG. 25 China Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 48

FIG. 26 Japan Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 49

FIG. 27 Japan Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 50

FIG. 28 Japan Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 50

FIG. 29 Japan Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 52

FIG. 30 India Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 54

FIG. 31 India Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 54

FIG. 32 India Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 55

FIG. 33 India Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 56

FIG. 34 South Korea Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 57

FIG. 35 South Korea Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 57

FIG. 36 South Korea Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 58

FIG. 37 South Korea Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 59

FIG. 38 Singapore Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 60

FIG. 39 Singapore Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 60

FIG. 40 Singapore Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 61

FIG. 41 Singapore Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 62

FIG. 42 Australia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 63

FIG. 43 Australia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 63

FIG. 44 Australia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 64

FIG. 45 Australia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 65

FIG. 46 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 66

FIG. 47 Rest of APAC Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 66

FIG. 48 Rest of APAC Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 67

FIG. 49 Rest of APAC Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 68

FIG. 50 Asia-Pacific Automotive Head-Up Display Market Share, by Company 2017 69

FIG. 51 Visteon Corporation, SWOT Analysis 73

FIG. 52 Key Financials of Visteon Corporation 73

FIG. 53 Visteon Corporation Revenue Split, 2018 75

FIG. 54 Harman International, SWOT Analysis 78

FIG. 55 Key Financials of Harman International 79

FIG. 56 Continental, SWOT Analysis 83

FIG. 57 Key Financials of Continental AG 83

FIG. 58 Continental AG Revenue Split, 2018 84

FIG. 59 TomTom, SWOT Analysis 88

FIG. 60 Key Financials of TomTom 88

FIG. 61 TomTom Revenue Split, 2018 90

FIG. 62 Audi, SWOT Analysis 92

FIG. 63 Key Financials of Audi AG 93

FIG. 64 Audi Revenue Split, 2018 94

FIG. 65 Daimler, SWOT Analysis 98

FIG. 66 Key Financials of Daimler 98

FIG. 67 Daimler Revenue Split, 2018 99

FIG. 68 Robert Bosch, SWOT Analysis 103

FIG. 69 Key Financials of Robert Bosch 104

FIG. 70 Robert Bosch Revenue Split, 2018 105

FIG. 71 Denso Corporation, SWOT Analysis 108

FIG. 72 Key Financials of Denso Corporation 108

FIG. 73 Denso Corporation Revenue Split, 2018 109

FIG. 74 Aptiv, SWOT Analysis 114

FIG. 75 Key Financials of Aptiv 114

FIG. 76 Aptiv Revenue Split, 2018 115

FIG. 77 Yazaki Corporation, SWOT Analysis 118

FIG. 78 Key Financials of Yazaki Corporation 119