Asia Pacific Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

In the past few years, Asia Pacific witnessed a recovery in its economic condition, which improved the lifestyles of consumers. This, in effect, resulted in increased buying potential of the consumers for high end vehicles equipped with advanced safety and security systems. In addition to this, the Asian automotive industry is experiencing an impressive phase today, holding the largest market share in several business segments. Owing to such factors, the demand for head up display systems in automobiles have increased, making the region the fastest growing economy during the forecast period. The presence of some of the leading automotive OEMs and Tier 1 head up display system suppliers and increasing penetration of advanced driver assistance systems (ADAS) and autonomous vehicles are further fuelling the market growth. Asia Pacific automotive head up display market is expected to reach $851.27 million by 2024. However, the excessive cost of the system, existence of counterfeit market and emergence of active window display technology are considered to be the major restraining factors for the market growth.

Based on different product types, Asia Pacific Automotive Head-Up Display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period. Asia Pacific HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $138.50 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand, making them the fastest growing segment during the forecast period (2018-2024).

The market penetration of HUD is increasing across all vehicle types, such as luxury cars, passenger cars and commercial vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Asia Pacific, the regional market is further split into several countries. China, Japan, India, South Korea, Singapore, Australia and rest of APAC are among some of the most dominant markets in the region for automotive HUD. China held the largest market share in 2017 and is anticipated to reach $424.16 million by the end of the forecast period. The companies profiled in the report include Aptiv Plc, Continental AG, and Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents

1. MARKET INTRODUCTION

• 1.1. Market Definition
• 1.2. Objective of the Study
• 1.3. Limitation
• 1.4. Stakeholders
• 1.5. Currency used in the Report

2. RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Secondary Data
  • 2.1.1. Key Secondary Sources
• 2.2. Primary Data
  • 2.2.1. Sampling Techniques & Data Collection Methods
  • 2.2.2. Primary Participants
• 2.3. Key Market Indicators (Demand & Supply scenario)
  • 2.3.1. Demand and Supply side Analysis

3. REGULATORY FRAMEWORK

• 3.1. General Overview
  • 3.1.1. China Regulation for Automotive Head Up Display
  • 3.1.2. Japan Regulation for Automotive Head Up Display
  • 3.1.3. India Regulation for Automotive Head Up Display
  • 3.1.4. Australia Regulation for Automotive Head Up Display
  • 3.1.5. Singapore Regulation for Automotive Head Up Display
  • 3.1.6. China Regulation for Automotive Head Up Display
  • 3.1.7. Japan Regulation for Automotive Head Up Display
  • 3.1.8. India Regulation for Automotive Head Up Display
  • 3.1.9. Australia Regulation for Automotive Head Up Display
  • 3.1.10. Singapore Regulation for Automotive Head Up Display

4. INDUSTRY PERFORMANCE

5. EXECUTIVE SUMMARY

6. MARKET OVERVIEW

• 6.1. Introduction
• 6.2. Market Dynamics
  • 6.2.1. Market Drivers
    • 6.2.1.1. Rising Disposable Income & Changing Lifestyle
    • 6.2.1.2. Increasing Automotive Manufacturing
    • 6.2.1.3. Strict Vehicle Safety Regulation
    • 6.2.1.4. Increasing Penetration of Mobile information of technology (IoT)
  • 6.2.2. Market Restraints
    • 6.2.2.1. Existence of Counterfeit Market
    • 6.2.2.2. Excessive cost of the technology
    • 6.2.2.3. Evolution of Active Window Display technology
  • 6.2.3. Opportunities in the Market
    • 6.2.3.1. High Technology Adoption Rate
    • 6.2.3.2. R&D in Display Technology
    • 6.2.3.3. Rising sales of luxury and premium cars

7. MARKET INSIGHTS, BY PRODUCT

• 7.1. General Overview
  • 7.1.1. Windshield HUD
  • 7.1.2. Combiner HUD

8. MARKET INSIGHTS, BY TECHNOLOGY

• 8.1. General Overview
  • 8.1.1. Conventional HUD
  • 8.1.2. Augmented Reality HUD

9. MARKET INSIGHTS, BY SALES CHANNEL

• 9.1. General Overview
  • 9.1.1. OEM
  • 9.1.2. Aftermarket

10. MARKET INSIGHTS, BY VEHICLE TYPE

• 10.1. General Overview
  • 10.1.1. Luxury Car Head-Up Display Market
  • 10.1.2. Premium Car Head-Up Display Market
  • 10.1.3. SUV's Head-Up Display Market

11. MARKET INSIGHTS, BY COUNTRY

• 11.1. General Overview
  • 11.1.1. Asia-Pacific Automotive Head-Up Display Market, by Country
    • 11.1.1.1. China Automotive Head-Up Display Market
      • 11.1.1.1.1. China Automotive Head-Up Display Market, by Product
      • 11.1.1.1.2. China Automotive Head-Up Display Market, by Technology
      • 11.1.1.1.3. China Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.1.4. China Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.2. Japan Automotive Head-Up Display Market
      • 11.1.1.2.1. Japan Automotive Head-Up Display Market, by Product
      • 11.1.1.2.2. Japan Automotive Head-Up Display Market, by Technology
      • 11.1.1.2.3. Japan Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.2.4. Japan Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.3. India Automotive Head-Up Display Market
      • 11.1.1.3.1. India Automotive Head-Up Display Market, by Product
      • 11.1.1.3.2. India Automotive Head-Up Display Market, by Technology
      • 11.1.1.3.3. India Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.3.4. India Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.4. South Korea Automotive Head-Up Display Market
      • 11.1.1.4.1. South Korea Automotive Head-Up Display Market, by Product
      • 11.1.1.4.2. South Korea Automotive Head-Up Display Market, by Technology
      • 11.1.1.4.3. South Korea Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.4.4. South Korea Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.5. Singapore Automotive Head-Up Display Market
      • 11.1.1.5.1. Singapore Automotive Head-Up Display Market, by Product
      • 11.1.1.5.2. Singapore Automotive Head-Up Display Market, by Technology
      • 11.1.1.5.3. Singapore Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.5.4. Singapore Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.6. Australia Automotive Head-Up Display Market
      • 11.1.1.6.1. Australia Automotive Head-Up Display Market, by Product
      • 11.1.1.6.2. Australia Automotive Head-Up Display Market, by Technology
      • 11.1.1.6.3. Australia Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.6.4. Australia Automotive Head-Up Display Market, by Vehicle Type
    • 11.1.1.7. Rest of APAC Automotive Head-Up Display Market
      • 11.1.1.7.1. Rest of APAC Automotive Head-Up Display Market, by Product
      • 11.1.1.7.2. Rest of APAC Automotive Head-Up Display Market, by Technology
      • 11.1.1.7.3. Rest of APAC Automotive Head-Up Display Market, by Sales Channel
      • 11.1.1.7.4. Rest of APAC Automotive Head-Up Display Market, by Vehicle Type

12. COMPETITIVE SCENARIO

• 12.1. Asia-Pacific Automotive Head-Up Display Market Share, by Key Players, 2017

13. COMPANY PROFILES

• 13.1. Visteon Corporation
  • 13.1.1. Key Facts
  • 13.1.2. Business Description
  • 13.1.3. Key Product/Services Offerings
  • 13.1.4. SWOT Analysis
  • 13.1.5. Key Financials
    • 13.1.5.1. Revenue Split
    • 13.1.5.2. Financial Overview of Visteon Corporation
  • 13.1.6. Recent developments
• 13.2. Harman International Industries, Inc.
  • 13.2.1. Key Facts
  • 13.2.2. Business Description
  • 13.2.3. Key Product/Services Offerings
  • 13.2.4. SWOT Analysis
  • 13.2.5. Key Financials
  • 13.2.6. Recent developments
• 13.3. Continental AG
  • 13.3.1. Key Facts
  • 13.3.2. Business Description
  • 13.3.3. Key Product/Services Offerings
  • 13.3.4. SWOT Analysis
  • 13.3.5. Key Financials
    • 13.3.5.1. Revenue Split
  • 13.3.6. Recent developments
• 13.4. TomTom NV
  • 13.4.1. Key Facts
  • 13.4.2. Business Description
  • 13.4.3. Key Product/Services Offerings
  • 13.4.4. SWOT Analysis
  • 13.4.5. Key Financials
    • 13.4.5.1. Revenue Split
  • 13.4.6. Recent developments
• 13.5. AUDI AG
  • 13.5.1. Key Facts
  • 13.5.2. Business Description
  • 13.5.3. Key Product/Services Offerings
  • 13.5.4. SWOT Analysis
  • 13.5.5. Key Financials
    • 13.5.5.1. Revenue Split
  • 13.5.6. Recent developments
• 13.6. Daimler AG
  • 13.6.1. Key Facts
  • 13.6.2. Business Description
  • 13.6.3. Key Product/Services Offerings
  • 13.6.4. SWOT Analysis
  • 13.6.5. Key Financials
    • 13.6.5.1. Revenue Split
  • 13.6.6. Recent developments
• 13.7. Robert Bosch GmbH
  • 13.7.1. Key Facts
  • 13.7.2. Business Description
  • 13.7.3. Key Product/Services Offerings
  • 13.7.4. SWOT Analysis
  • 13.7.5. Key Financials
    • 13.7.5.1. Revenue Split
  • 13.7.6. Recent developments
• 13.8. Denso Corporation
  • 13.8.1. Key Facts
  • 13.8.2. Business Description
  • 13.8.3. Key Product/Services Offerings
  • 13.8.4. SWOT Analysis
  • 13.8.5. Key Financials
    • 13.8.5.1. Revenue Split
  • 13.8.6. Recent developments
• 13.9. Aptiv Plc
  • 13.9.1. Key Facts
  • 13.9.2. Business Description
  • 13.9.3. Key Product/Services Offerings
  • 13.9.4. SWOT Analysis
  • 13.9.5. Key Financials
    • 13.9.5.1. Revenue Split
  • 13.9.6. Recent developments
• 13.10. Yazaki Corporation
  • 13.10.1. Key Facts
  • 13.10.2. Business Description
  • 13.10.3. Key Product/Services Offerings
  • 13.10.4. SWOT Analysis
  • 13.10.5. Key Financials
  • 13.10.6. Recent developments

List of Tables

• FIG. 1 Asia-Pacific Automotive Head-Up Display Market Size, 2014-24 (US$ Mn)
• FIG. 2 Number of Premium Cars In Different Regions (2012&2020)
• FIG. 3 Asia-Pacific Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
• FIG. 4 Asia-Pacific Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 5 Asia-Pacific Windshield HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 6 Asia-Pacific Combiner HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 7 Asia-Pacific Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)
• FIG. 8 Asia-Pacific Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 9 Asia-Pacific Conventional HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 10 Asia-Pacific Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 11 Asia-Pacific Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)
• FIG. 12 Asia-Pacific Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 13 Asia-Pacific OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 14 Asia-Pacific Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 15 Asia-Pacific Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)
• FIG. 16 Asia-Pacific Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 17 Asia-Pacific Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 18 Asia-Pacific Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 19 Asia-Pacific SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 20 Asia-Pacific Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%)
• FIG. 21 Asia-Pacific Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
• FIG. 22 China Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 23 China Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 24 China Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 25 China Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 26 Japan Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 27 Japan Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 28 Japan Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 29 Japan Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 30 India Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 31 India Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 32 India Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 33 India Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 34 South Korea Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 35 South Korea Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 36 South Korea Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 37 South Korea Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 38 Singapore Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 39 Singapore Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 40 Singapore Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 41 Singapore Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 42 Australia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 43 Australia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 44 Australia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 45 Australia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 46 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
• FIG. 47 Rest of APAC Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
• FIG. 48 Rest of APAC Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
• FIG. 49 Rest of APAC Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
• FIG. 50 Asia-Pacific Automotive Head-Up Display Market Share, by Company 2017
• FIG. 51 Visteon Corporation, SWOT Analysis
• FIG. 52 Key Financials of Visteon Corporation
• FIG. 53 Visteon Corporation Revenue Split, 2018
• FIG. 54 Harman International, SWOT Analysis
• FIG. 55 Key Financials of Harman International
• FIG. 56 Continental, SWOT Analysis
• FIG. 57 Key Financials of Continental AG
• FIG. 58 Continental AG Revenue Split, 2018
• FIG. 59 TomTom, SWOT Analysis
• FIG. 60 Key Financials of TomTom
• FIG. 61 TomTom Revenue Split, 2018
• FIG. 62 Audi, SWOT Analysis
• FIG. 63 Key Financials of Audi AG
• FIG. 64 Audi Revenue Split, 2018
• FIG. 65 Daimler, SWOT Analysis
• FIG. 66 Key Financials of Daimler
• FIG. 67 Daimler Revenue Split, 2018
• FIG. 68 Robert Bosch, SWOT Analysis
• FIG. 69 Key Financials of Robert Bosch
• FIG. 70 Robert Bosch Revenue Split, 2018
• FIG. 71 Denso Corporation, SWOT Analysis
• FIG. 72 Key Financials of Denso Corporation
• FIG. 73 Denso Corporation Revenue Split, 2018
• FIG. 74 Aptiv, SWOT Analysis
• FIG. 75 Key Financials of Aptiv
• FIG. 76 Aptiv Revenue Split, 2018
• FIG. 77 Yazaki Corporation, SWOT Analysis
• FIG. 78 Key Financials of Yazaki Corporation

List of Figures

• TABLE 1 Visteon Corporation Key Facts
• TABLE 2 Products Segmentation of Visteon Corporation
• TABLE 3 Visteon Corporation Growth Strategy
• TABLE 4 Harman International key facts
• TABLE 5 Products Segmentation of Harman International
• TABLE 6 Harman International Growth Strategy
• TABLE 7 Continental AG key facts
• TABLE 8 Products Segmentation of Continental AG
• TABLE 9 Continental Growth Strategy
• TABLE 10 TomTom key facts
• TABLE 11 Products Segmentation of TomTom
• TABLE 12 TomTom Growth Strategy
• TABLE 13 Audi key facts
• TABLE 14 Products Segmentation of Audi
• TABLE 15 Audi Growth Strategy
• TABLE 16 Daimler key facts
• TABLE 17 Products Segmentation of Daimler
• TABLE 18 Daimler Growth Strategy
• TABLE 19 Robert Bosch key facts
• TABLE 20 Products Segmentation of Robert Bosch
• TABLE 21 Robert Bosch Growth Strategy
• TABLE 22 Denso Corporation key facts
• TABLE 23 Products Segmentation of Denso Corporation
• TABLE 24 Denso Corporation Growth Strategy
• TABLE 25 Aptiv Plc Key Facts
• TABLE 26 Products Segmentation of Aptiv
• TABLE 27 Aptiv Growth Strategy
• TABLE 28 Yazaki Corporation key facts
• TABLE 29 Products segmentation of Yazaki Corporation
• TABLE 30 Yazaki Corporation Growth Strategy