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Market Research Report

Latin America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

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Latin America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
Published: August 1, 2019 Content info: 137 Pages
Description

At present, Latin America is going through several technological innovations in the automotive industry, During the past few year market penetration of connected car technology, demand for luxury and SUV vehicle segment and focus for advanced safety features has increased. Consumers in Latin America have begun to demand for highly advanced features in their vehicles. Owing to such factors, Latin America automotive head up display market is expected to reach $162.64 million by 2024. However, the excessive cost of the system and emergence of alternate options are considered to be the major restraining factors for the market growth. In spite of market restraint, growing interest of foreign players in Brazil is expected to boost the market in the coming years.

Based on different product types, Latin America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

Latin America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

To understand the market of different distribution channels of Latin America's HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $15.46 million and is expected to remain the principal distribution channel during the forecast period.

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Latin America, the regional market is further split into several countries. Brazil, Argentina, Chile and rest of LA are among some of the most dominant markets for automotive HUD in the region. In 2017, Brazil dominated Latin America's automotive HUD market with a market value of $12.31 million. Automotive industry in Brazil is growing extensively. Some of the major automotive companies like Ford, Honda, Volkswagen, Fiat, Chevrolet and others see it as a prospect market to set up their units locally in the region. The government has also undertaken several initiatives to attract foreign investment in the nation to uplift the face of the auto industry. Therefore, the region provides healthy environment for the growth of the automotive head up display market.

The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents
Product Code: UMAU19177

Table of Contents

1. MARKET INTRODUCTION

  • 1.1. Market Definition
  • 1.2. Objective of the Study
  • 1.3. Limitation
  • 1.4. Stakeholders
  • 1.5. Currency used in the Report

2. RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Secondary Data
    • 2.1.1. Key Secondary Sources
  • 2.2. Primary Data
    • 2.2.1. Sampling Techniques & Data Collection Methods
    • 2.2.2. Primary Participants
  • 2.3. Key Market Indicators (Demand & Supply scenario)
    • 2.3.1. Demand and Supply side Analysis

3. REGULATORY FRAMEWORK

  • 3.1. General Overview
    • 3.1.1. Brazil Regulation for Automotive Head Up Display
    • 3.1.2. Argentina Regulation for Automotive Head Up Display

4. INDUSTRY PERFORMANCE

5. EXECUTIVE SUMMARY

6. MARKET OVERVIEW

  • 6.1. Introduction
  • 6.2. Market Dynamics
    • 6.2.1. Market Drivers
      • 6.2.1.1. Connected Vehicle Technology
      • 6.2.1.2. Growing Need of Tracking Technology
      • 6.2.1.3. Emerging Middle-Class Economy
    • 6.2.2. Market Restraints
      • 6.2.2.1. Excessive cost of the technology
      • 6.2.2.2. High Production Cost
      • 6.2.2.3. Advent of Active Window Display technology
    • 6.2.3. Opportunities in the Market
      • 6.2.3.1. Untapped Market Potential
      • 6.2.3.2. Brazil: Automotive Manufacturing and Sales HUB

7. MARKET INSIGHTS, BY PRODUCT

  • 7.1. General Overview
    • 7.1.1. Windshield HUD
    • 7.1.2. Combiner HUD

8. MARKET INSIGHTS, BY TECHNOLOGY

  • 8.1. General Overview
    • 8.1.1. Conventional HUD
    • 8.1.2. Augmented Reality HUD

9. MARKET INSIGHTS, BY SALES CHANNEL

  • 9.1. General Overview
    • 9.1.1. OEM
    • 9.1.2. Aftermarket

10. MARKET INSIGHTS, BY VEHICLE TYPE

  • 10.1. General Overview
    • 10.1.1. Luxury Car Head-Up Display Market
    • 10.1.2. Premium Car Head-Up Display Market
    • 10.1.3. SUV's Head-Up Display Market

11. MARKET INSIGHTS, BY COUNTRY

  • 11.1. General Overview
    • 11.1.1. Latin America Automotive Head-Up Display Market, by Country
      • 11.1.1.1. Brazil Automotive Head-Up Display Market
        • 11.1.1.1.1. Brazil Automotive Head-Up Display Market, by Product
        • 11.1.1.1.2. Brazil Automotive Head-Up Display Market, by Technology
        • 11.1.1.1.3. Brazil Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.1.4. Brazil Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.2. Argentina Automotive Head-Up Display Market
        • 11.1.1.2.1. Argentina Automotive Head-Up Display Market, by Product
        • 11.1.1.2.2. Argentina Automotive Head-Up Display Market, by Technology
        • 11.1.1.2.3. Argentina Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.2.4. Argentina Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.3. Chile Automotive Head-Up Display Market
        • 11.1.1.3.1. Chile Automotive Head-Up Display Market, by Product
        • 11.1.1.3.2. Chile Automotive Head-Up Display Market, by Technology
        • 11.1.1.3.3. Chile Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.3.4. Chile Automotive Head-Up Display Market, by Vehicle Type
      • 11.1.1.4. Rest of Latin America Automotive Head-Up Display Market
        • 11.1.1.4.1. Rest of LA Automotive Head-Up Display Market, by Product
        • 11.1.1.4.2. Rest of LA Automotive Head-Up Display Market, by Technology
        • 11.1.1.4.3. Rest of LA Automotive Head-Up Display Market, by Sales Channel
        • 11.1.1.4.4. Rest of LA Automotive Head-Up Display Market, by Vehicle Type

12. COMPETITIVE SCENARIO

  • 12.1. Latin America Automotive Head-Up Display Market Share, by Key Players, 2017

13. COMPANY PROFILES

  • 13.1. Visteon Corporation
    • 13.1.1. Key Facts
    • 13.1.2. Business Description
    • 13.1.3. Key Product/Services Offerings
    • 13.1.4. SWOT Analysis
    • 13.1.5. Key Financials
      • 13.1.5.1. Revenue Split
    • 13.1.6. Recent developments
  • 13.2. Harman International Industries, Inc.
    • 13.2.1. Key Facts
    • 13.2.2. Business Description
    • 13.2.3. Key Product/Services Offerings
    • 13.2.4. SWOT Analysis
    • 13.2.5. Key Financials
    • 13.2.6. Recent developments
  • 13.3. Continental AG
    • 13.3.1. Key Facts
    • 13.3.2. Business Description
    • 13.3.3. Key Product/Services Offerings
    • 13.3.4. SWOT Analysis
    • 13.3.5. Key Financials
      • 13.3.5.1. Revenue Split
    • 13.3.6. Recent developments
  • 13.4. TomTom NV
    • 13.4.1. Key Facts
    • 13.4.2. Business Description
    • 13.4.3. Key Product/Services Offerings
    • 13.4.4. SWOT Analysis
    • 13.4.5. Key Financials
      • 13.4.5.1. Revenue Split
    • 13.4.6. Recent developments
  • 13.5. AUDI AG
    • 13.5.1. Key Facts
    • 13.5.2. Business Description
    • 13.5.3. Key Product/Services Offerings
    • 13.5.4. SWOT Analysis
    • 13.5.5. Key Financials
      • 13.5.5.1. Revenue Split
    • 13.5.6. Recent developments
  • 13.6. Daimler AG
    • 13.6.1. Key Facts
    • 13.6.2. Business Description
    • 13.6.3. Key Product/Services Offerings
    • 13.6.4. SWOT Analysis
    • 13.6.5. Key Financials
      • 13.6.5.1. Revenue Split
    • 13.6.6. Recent developments
  • 13.7. Robert Bosch GmbH
    • 13.7.1. Key Facts
    • 13.7.2. Business Description
    • 13.7.3. Key Product/Services Offerings
    • 13.7.4. SWOT Analysis
    • 13.7.5. Key Financials
      • 13.7.5.1. Revenue Split
    • 13.7.6. Recent developments
  • 13.8. Denso Corporation
    • 13.8.1. Key Facts
    • 13.8.2. Business Description
    • 13.8.3. Key Product/Services Offerings
    • 13.8.4. SWOT Analysis
    • 13.8.5. Key Financials
      • 13.8.5.1. Revenue Split
    • 13.8.6. Recent developments
  • 13.9. Aptiv Plc
    • 13.9.1. Key Facts
    • 13.9.2. Business Description
    • 13.9.3. Key Product/Services Offerings
    • 13.9.4. SWOT Analysis
    • 13.9.5. Key Financials
      • 13.9.5.1. Revenue Split
    • 13.9.6. Recent developments
  • 13.10. Yazaki Corporation
    • 13.10.1. Key Facts
    • 13.10.2. Business Description
    • 13.10.3. Key Product/Services Offerings
    • 13.10.4. SWOT Analysis
    • 13.10.5. Key Financials
    • 13.10.6. Recent developments

List of Tables

  • FIG. 1: Latin America Automotive Head-Up Display Market Size, 2014-24 (US$ Mn)
  • FIG. 2: Economic Growth in Latin America
  • FIG. 3: Latin America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
  • FIG. 4: Latin America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 5: Latin America Windshield HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 6: Latin America Combiner HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 7: Latin America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)
  • FIG. 8: Latin America Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 9: Latin America Conventional HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 10: Latin America Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 11: Latin America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)
  • FIG. 12: Latin America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 13: Latin America OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 14: Latin America Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 15: Latin America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)
  • FIG. 16: Latin America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 17: Latin America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 18: Latin America Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 19: Latin America SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 20: Latin America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%)
  • FIG. 21: Latin America Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
  • FIG. 22: Brazil Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 23: Brazil Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 24: Brazil Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 25: Brazil Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 26: Argentina Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 27: Argentina Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 28: Argentina Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 29: Argentina Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 30: Chile Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 31: Chile Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 32: Chile Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 33: Chile Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 34: Rest of LA Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
  • FIG. 35: Rest of LA Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
  • FIG. 36: Rest of LA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
  • FIG. 37: Rest of LA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
  • FIG. 38: Latin America Automotive Head-Up Display Market Share, by Company 2017
  • FIG. 39: Visteon Corporation, SWOT Analysis
  • FIG. 40: Key Financials of Visteon Corporation
  • FIG. 41: Visteon Corporation Revenue Split, 2018
  • FIG. 42: Harman International, SWOT Analysis
  • FIG. 43: Key Financials of Harman International
  • FIG. 44: Continental, SWOT Analysis
  • FIG. 45: Key Financials of Continental AG
  • FIG. 46: Continental AG Revenue Split, 2018
  • FIG. 47: TomTom, SWOT Analysis
  • FIG. 48: Key Financials of TomTom
  • FIG. 49: TomTom Revenue Split, 2018
  • FIG. 50: Audi, SWOT Analysis
  • FIG. 51: Key Financials of Audi AG
  • FIG. 52: Audi Revenue Split, 2018
  • FIG. 53: Daimler, SWOT Analysis
  • FIG. 54: Key Financials of Daimler
  • FIG. 55: Daimler Revenue Split, 2018
  • FIG. 56: Robert Bosch, SWOT Analysis
  • FIG. 57: Key Financials of Robert Bosch
  • FIG. 58: Robert Bosch Revenue Split, 2018
  • FIG. 59: Denso Corporation, SWOT Analysis
  • FIG. 60: Key Financials of Denso Corporation
  • FIG. 61: Denso Corporation Revenue Split, 2018
  • FIG. 62: Aptiv, SWOT Analysis
  • FIG. 63: Key Financials of Aptiv
  • FIG. 64: Aptiv Revenue Split, 2018
  • FIG. 65: Yazaki Corporation, SWOT Analysis
  • FIG. 66: Key Financials of Yazaki Corporation

List of Figures

  • TABLE 1: Visteon Corporation Key Facts
  • TABLE 2: Products Segmentation of Visteon Corporation
  • TABLE 3: Visteon Corporation Growth Strategy
  • TABLE 4: Harman International key facts
  • TABLE 5: Products Segmentation of Harman International
  • TABLE 6: Harman International Growth Strategy
  • TABLE 7: Continental AG key facts
  • TABLE 8: Products Segmentation of Continental AG
  • TABLE 9: Continental Growth Strategy
  • TABLE 10: TomTom key facts
  • TABLE 11: Products Segmentation of TomTom
  • TABLE 12: TomTom Growth Strategy
  • TABLE 13: Audi key facts
  • TABLE 14: Products Segmentation of Audi
  • TABLE 15: Audi Growth Strategy
  • TABLE 16: Daimler key facts
  • TABLE 17: Products Segmentation of Daimler
  • TABLE 18: Daimler Growth Strategy
  • TABLE 19: Robert Bosch key facts
  • TABLE 20: Products Segmentation of Robert Bosch
  • TABLE 21: Robert Bosch Growth Strategy
  • TABLE 22: Denso Corporation key facts
  • TABLE 23: Products Segmentation of Denso Corporation
  • TABLE 24: Denso Corporation Growth Strategy
  • TABLE 25: Aptiv Plc Key Facts
  • TABLE 26: Products Segmentation of Aptiv
  • TABLE 27: Aptiv Growth Strategy
  • TABLE 28: Yazaki Corporation key facts
  • TABLE 29: Products segmentation of Yazaki Corporation
  • TABLE 30: Yazaki Corporation Growth Strategy
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