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Market Research Report

Latin America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

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Latin America Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
Published: August 1, 2019 Content info: 137 Pages
Description

At present, Latin America is going through several technological innovations in the automotive industry, During the past few year market penetration of connected car technology, demand for luxury and SUV vehicle segment and focus for advanced safety features has increased. Consumers in Latin America have begun to demand for highly advanced features in their vehicles. Owing to such factors, Latin America automotive head up display market is expected to reach $162.64 million by 2024. However, the excessive cost of the system and emergence of alternate options are considered to be the major restraining factors for the market growth. In spite of market restraint, growing interest of foreign players in Brazil is expected to boost the market in the coming years.

Based on different product types, Latin America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

Latin America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

To understand the market of different distribution channels of Latin America's HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $15.46 million and is expected to remain the principal distribution channel during the forecast period.

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in Latin America, the regional market is further split into several countries. Brazil, Argentina, Chile and rest of LA are among some of the most dominant markets for automotive HUD in the region. In 2017, Brazil dominated Latin America's automotive HUD market with a market value of $12.31 million. Automotive industry in Brazil is growing extensively. Some of the major automotive companies like Ford, Honda, Volkswagen, Fiat, Chevrolet and others see it as a prospect market to set up their units locally in the region. The government has also undertaken several initiatives to attract foreign investment in the nation to uplift the face of the auto industry. Therefore, the region provides healthy environment for the growth of the automotive head up display market.

The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Table of Contents
Product Code: UMAU19177

TABLE OF CONTENTS

1. MARKET INTRODUCTION

  • 1.1 Market Definition 11
  • 1.2 Objective of the Study 11
  • 1.3 Limitation 11
  • 1.4 Stakeholders 12
  • 1.5 Currency used in the Report 12

2. RESEARCH METHODOLOGY OR ASSUMPTION 13

  • 2.1 Secondary Data 13
    • 2.1.1 Key Secondary Sources 13
  • 2.2 Primary Data 13
    • 2.2.1 Sampling Techniques & Data Collection Methods 13
    • 2.2.2 Primary Participants 13
  • 2.3 Key Market Indicators (Demand & Supply scenario) 14
    • 2.3.1 Demand and Supply side Analysis 14

3. REGULATORY FRAMEWORK 16

  • 3.1 General Overview 16
    • 3.1.1 Brazil Regulation for Automotive Head Up Display 16
    • 3.1.2 Argentina Regulation for Automotive Head Up Display 16

4. INDUSTRY PERFORMANCE 17

5. EXECUTIVE SUMMARY 19

6. MARKET OVERVIEW 21

  • 6.1 Introduction 21
  • 6.2 Market Dynamics 22
    • 6.2.1 Market Drivers 22
      • 6.2.1.1 Connected Vehicle Technology 22
      • 6.2.1.2 Growing Need of Tracking Technology 22
      • 6.2.1.3 Emerging Middle-Class Economy 22
    • 6.2.2 Market Restraints 23
      • 6.2.2.1 Excessive cost of the technology 23
      • 6.2.2.2 High Production Cost 23
      • 6.2.2.3 Advent of Active Window Display technology 24
    • 6.2.3 Opportunities in the Market 24
      • 6.2.3.1 Untapped Market Potential 24
      • 6.2.3.2 Brazil: Automotive Manufacturing and Sales HUB 24

7. MARKET INSIGHTS, BY PRODUCT 26

  • 7.1 General Overview 26
    • 7.1.1 Windshield HUD 27
    • 7.1.2 Combiner HUD 28

8. MARKET INSIGHTS, BY TECHNOLOGY 30

  • 8.1 General Overview 30
    • 8.1.1 Conventional HUD 31
    • 8.1.2 Augmented Reality HUD 32

9. MARKET INSIGHTS, BY SALES CHANNEL 34

  • 9.1 General Overview 34
    • 9.1.1 OEM 35
    • 9.1.2 Aftermarket 36

10. MARKET INSIGHTS, BY VEHICLE TYPE 38

  • 10.1 General Overview 38
    • 10.1.1 Luxury Car Head-Up Display Market 39
    • 10.1.2 Premium Car Head-Up Display Market 41
    • 10.1.3 SUV's Head-Up Display Market 42

11. MARKET INSIGHTS, BY COUNTRY 45

  • 11.1 General Overview 45
    • 11.1.1 Latin America Automotive Head-Up Display Market, by Country 46
      • 11.1.1.1 Brazil Automotive Head-Up Display Market 46
        • 11.1.1.1.1 Brazil Automotive Head-Up Display Market, by Product 47
        • 11.1.1.1.2 Brazil Automotive Head-Up Display Market, by Technology 47
        • 11.1.1.1.3 Brazil Automotive Head-Up Display Market, by Sales Channel 48
        • 11.1.1.1.4 Brazil Automotive Head-Up Display Market, by Vehicle Type 49
      • 11.1.1.2 Argentina Automotive Head-Up Display Market 49
        • 11.1.1.2.1 Argentina Automotive Head-Up Display Market, by Product 50
        • 11.1.1.2.2 Argentina Automotive Head-Up Display Market, by Technology 50
        • 11.1.1.2.3 Argentina Automotive Head-Up Display Market, by Sales Channel 51
        • 11.1.1.2.4 Argentina Automotive Head-Up Display Market, by Vehicle Type 52
      • 11.1.1.3 Chile Automotive Head-Up Display Market 52
        • 11.1.1.3.1 Chile Automotive Head-Up Display Market, by Product 53
        • 11.1.1.3.2 Chile Automotive Head-Up Display Market, by Technology 53
        • 11.1.1.3.3 Chile Automotive Head-Up Display Market, by Sales Channel 54
        • 11.1.1.3.4 Chile Automotive Head-Up Display Market, by Vehicle Type 55
      • 11.1.1.4 Rest of Latin America Automotive Head-Up Display Market 55
        • 11.1.1.4.1 Rest of LA Automotive Head-Up Display Market, by Product 56
        • 11.1.1.4.2 Rest of LA Automotive Head-Up Display Market, by Technology 56
        • 11.1.1.4.3 Rest of LA Automotive Head-Up Display Market, by Sales Channel 57
        • 11.1.1.4.4 Rest of LA Automotive Head-Up Display Market, by Vehicle Type 58

12. COMPETITIVE SCENARIO 59

  • 12.1 Latin America Automotive Head-Up Display Market Share, by Key Players, 2017 59

13. COMPANY PROFILES 61

  • 13.1 Visteon Corporation 61
    • 13.1.1 Key Facts 61
    • 13.1.2 Business Description 61
    • 13.1.3 Key Product/Services Offerings 62
    • 13.1.4 SWOT Analysis 62
    • 13.1.5 Key Financials 63
      • 13.1.5.1 Revenue Split 64
    • 13.1.6 Recent developments 65
  • 13.2 Harman International Industries, Inc. 66
    • 13.2.1 Key Facts 66
    • 13.2.2 Business Description 66
    • 13.2.3 Key Product/Services Offerings 67
    • 13.2.4 SWOT Analysis 67
    • 13.2.5 Key Financials 68
    • 13.2.6 Recent developments 69
  • 13.3 Continental AG 70
    • 13.3.1 Key Facts 70
    • 13.3.2 Business Description 70
    • 13.3.3 Key Product/Services Offerings 71
    • 13.3.4 SWOT Analysis 72
    • 13.3.5 Key Financials 72
      • 13.3.5.1 Revenue Split 74
    • 13.3.6 Recent developments 74
  • 13.4 TomTom NV 75
    • 13.4.1 Key Facts 75
    • 13.4.2 Business Description 75
    • 13.4.3 Key Product/Services Offerings 76
    • 13.4.4 SWOT Analysis 77
    • 13.4.5 Key Financials 77
      • 13.4.5.1 Revenue Split 79
    • 13.4.6 Recent developments 79
  • 13.5 AUDI AG 80
    • 13.5.1 Key Facts 80
    • 13.5.2 Business Description 80
    • 13.5.3 Key Product/Services Offerings 81
    • 13.5.4 SWOT Analysis 81
    • 13.5.5 Key Financials 82
      • 13.5.5.1 Revenue Split 83
    • 13.5.6 Recent developments 84
  • 13.6 Daimler AG 85
    • 13.6.1 Key Facts 85
    • 13.6.2 Business Description 85
    • 13.6.3 Key Product/Services Offerings 86
    • 13.6.4 SWOT Analysis 87
    • 13.6.5 Key Financials 87
      • 13.6.5.1 Revenue Split 88
    • 13.6.6 Recent developments 89
  • 13.7 Robert Bosch GmbH 90
    • 13.7.1 Key Facts 90
    • 13.7.2 Business Description 90
    • 13.7.3 Key Product/Services Offerings 91
    • 13.7.4 SWOT Analysis 92
    • 13.7.5 Key Financials 92
      • 13.7.5.1 Revenue Split 93
    • 13.7.6 Recent developments 94
  • 13.8 Denso Corporation 95
    • 13.8.1 Key Facts 95
    • 13.8.2 Business Description 95
    • 13.8.3 Key Product/Services Offerings 95
    • 13.8.4 SWOT Analysis 96
    • 13.8.5 Key Financials 97
      • 13.8.5.1 Revenue Split 98
    • 13.8.6 Recent developments 100
  • 13.9 Aptiv Plc 101
    • 13.9.1 Key Facts 101
    • 13.9.2 Business Description 101
    • 13.9.3 Key Product/Services Offerings 102
    • 13.9.4 SWOT Analysis 103
    • 13.9.5 Key Financials 103
      • 13.9.5.1 Revenue Split 104
    • 13.9.6 Recent developments 105
  • 13.10 Yazaki Corporation 106
    • 13.10.1 Key Facts 106
    • 13.10.2 Business Description 106
    • 13.10.3 Key Product/Services Offerings 107
    • 13.10.4 SWOT Analysis 107
    • 13.10.5 Key Financials 108
    • 13.10.6 Recent developments 109

List of Tables

TABLE 1 Visteon Corporation Key Facts 60

TABLE 2 Products Segmentation of Visteon Corporation 61

TABLE 3 Visteon Corporation Growth Strategy 61

TABLE 4 Harman International key facts 65

TABLE 5 Products Segmentation of Harman International 66

TABLE 6 Harman International Growth Strategy 66

TABLE 7 Continental AG key facts 69

TABLE 8 Products Segmentation of Continental AG 70

TABLE 9 Continental Growth Strategy 70

TABLE 10 TomTom key facts 74

TABLE 11 Products Segmentation of TomTom 75

TABLE 12 TomTom Growth Strategy 75

TABLE 13 Audi key facts 79

TABLE 14 Products Segmentation of Audi 80

TABLE 15 Audi Growth Strategy 80

TABLE 16 Daimler key facts 84

TABLE 17 Products Segmentation of Daimler 85

TABLE 18 Daimler Growth Strategy 85

TABLE 19 Robert Bosch key facts 89

TABLE 20 Products Segmentation of Robert Bosch 90

TABLE 21 Robert Bosch Growth Strategy 90

TABLE 22 Denso Corporation key facts 94

TABLE 23 Products Segmentation of Denso Corporation 94

TABLE 24 Denso Corporation Growth Strategy 95

TABLE 25 Aptiv Plc Key Facts 100

TABLE 26 Products Segmentation of Aptiv 101

TABLE 27 Aptiv Growth Strategy 101

TABLE 28 Yazaki Corporation key facts 105

TABLE 29 Products segmentation of Yazaki Corporation 106

TABLE 30 Yazaki Corporation Growth Strategy 106

1.

List of Figures

FIG. 1 Latin America Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 20

FIG. 2 Economic Growth in Latin America 23

FIG. 3 Latin America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 26

FIG. 4 Latin America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 26

FIG. 5 Latin America Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 28

FIG. 6 Latin America Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 29

FIG. 7 Latin America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 30

FIG. 8 Latin America Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 30

FIG. 9 Latin America Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 32

FIG. 10 Latin America Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 33

FIG. 11 Latin America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 34

FIG. 12 Latin America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 34

FIG. 13 Latin America OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 35

FIG. 14 Latin America Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 37

FIG. 15 Latin America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 38

FIG. 16 Latin America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 38

FIG. 17 Latin America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 41

FIG. 18 Latin America Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 42

FIG. 19 Latin America SUV's Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 43

FIG. 20 Latin America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 45

FIG. 21 Latin America Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 46

FIG. 22 Brazil Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 47

FIG. 23 Brazil Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 47

FIG. 24 Brazil Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 48

FIG. 25 Brazil Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 49

FIG. 26 Argentina Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 50

FIG. 27 Argentina Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 50

FIG. 28 Argentina Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 51

FIG. 29 Argentina Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 52

FIG. 30 Chile Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 53

FIG. 31 Chile Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 53

FIG. 32 Chile Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 54

FIG. 33 Chile Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 55

FIG. 34 Rest of LA Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 56

FIG. 35 Rest of LA Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 56

FIG. 36 Rest of LA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 57

FIG. 37 Rest of LA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 58

FIG. 38 Latin America Automotive Head-Up Display Market Share, by Company 2017 59

FIG. 39 Visteon Corporation, SWOT Analysis 63

FIG. 40 Key Financials of Visteon Corporation 63

FIG. 41 Visteon Corporation Revenue Split, 2018 64

FIG. 42 Harman International, SWOT Analysis 67

FIG. 43 Key Financials of Harman International 68

FIG. 44 Continental, SWOT Analysis 72

FIG. 45 Key Financials of Continental AG 72

FIG. 46 Continental AG Revenue Split, 2018 74

FIG. 47 TomTom, SWOT Analysis 77

FIG. 48 Key Financials of TomTom 77

FIG. 49 TomTom Revenue Split, 2018 79

FIG. 50 Audi, SWOT Analysis 81

FIG. 51 Key Financials of Audi AG 82

FIG. 52 Audi Revenue Split, 2018 83

FIG. 53 Daimler, SWOT Analysis 87

FIG. 54 Key Financials of Daimler 87

FIG. 55 Daimler Revenue Split, 2018 88

FIG. 56 Robert Bosch, SWOT Analysis 92

FIG. 57 Key Financials of Robert Bosch 92

FIG. 58 Robert Bosch Revenue Split, 2018 93

FIG. 59 Denso Corporation, SWOT Analysis 97

FIG. 60 Key Financials of Denso Corporation 97

FIG. 61 Denso Corporation Revenue Split, 2018 98

FIG. 62 Aptiv, SWOT Analysis 103

FIG. 63 Key Financials of Aptiv 103

FIG. 64 Aptiv Revenue Split, 2018 104

FIG. 65 Yazaki Corporation, SWOT Analysis 107

FIG. 66 Key Financials of Yazaki Corporation 108

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