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Market Research Report

Voice Enablement for Business-Critical Workflows: The Role of Our Most Intuitive Medium as a Technological Tool

Published by VDC Research Group, Inc. Product code 756462
Published Content info 34 Pages; 26 Exhibits
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Voice Enablement for Business-Critical Workflows: The Role of Our Most Intuitive Medium as a Technological Tool
Published: December 14, 2018 Content info: 34 Pages; 26 Exhibits
Description

What questions are addressed?

What are the prominent end user priorities, problems and sentiments regarding their traditional voice-enabled workflow solutions? How are evolving technologies affecting feature requirements of a competitive voice solution? In what ways are traditional voice solutions reaching beyond their dominant warehousing and logistics use cases? How are top vendors of next gen voice solutions, primarily digital assistants, developing their product for enterprise adoption?

Vendors listed in this report

Amazon, Cisco, Ehrhardt + Partner, Hub One, Ivanti, Lucas Systems, MCL, Oracle, SAP, Symphony RetailAI, Theatro, Vocera, Vocollect (Honeywell), Voxware

EXECUTIVE SUMMARY

Voice is one of the most natural forms of expression and engagement. Nonetheless, the deployment of voice solutions in the enterprise has been historically dedicated to a limited selection of use cases-like voice picking-in warehousing and logistics operations. That remains generally true because these are the most inherently valuable applications with the quickest ROI. However, we see deviations of these traditional voice solutions and entirely new ones beginning to get traction as an array of factors make the effective and intuitive medium of speech a more accessible and demanded technological tool.

The market overall for voice-enabled distribution network workflow solutions is slated to grow at a steady rate in coming years with long-standing powerhouse Vocollect remaining the dominant player. Honeywell's Vocollect has held and will continue to hold major shares in this space, but innovations by competitors within traditional warehouse and distribution center use cases, and extending beyond them, creates space for the market to shift and grow outside of its comfort zone. The opportunities in these emergent spaces include offering more robustly integrated solutions with capabilities such as data analytics and newer target markets such as health care and retail. Even semi-adjacent technologies such as digital assistants and conversational AI factor into potential areas of growth.

KEY FINDINGS

The market for traditional voice-enabled workflow solutions will grow from $110.4M in 2017 to $173.3M in 2022, a 9.5% 5-year CAGR.

Growth will be slightly stronger in terms of unit volume; our estimates show 65,059 per-user deployments shipped in 2017, and that is set to grow at a 5-year CAGR of 11.3% to 110,869 in 2022.

Warehousing and logistics is and will continue to be the largest market for voice; this sector was responsible for around 82% of the market in 2017, and will still account for 79% of the market by 2022 (10.0% CAGR). However, retail and health care are fast-growing target verticals, with 5-year CAGRs of 15.1% and 14.4%, respectively.

End user sentiments regarding voice solutions are mixed. They find the deployments largely effective and their related investment priorities are critical, but they are not free of challenges and satisfaction ratings per solution provider and per feature are moderate.

Over 90% of organizations using traditional voice-driven mobility solutions will leverage data analytics by 2020; accordingly, data analytics capabilities will be a competitive requirement for vendors to offer by then. It is still early to say what the role of adjacent technologies, such as AR/VR, digital assistants, and conversational AI, will be in enterprise-facing voice solutions, but early applications are being piloted and developed at varying degrees of maturity.

ABOUT THE AUTHORS

Pat Nolan supports a range of syndicated research programs and custom consulting projects within VDC's Enterprise Mobility practice. His previous market research and consulting coverage includes enterprise communications and the MarTech space. Before that, he supported the marketing and communications efforts of a mobile healthcare solutions developer. Pat graduated from Syracuse University with a B.S. in Advertising and a minor in Information Management & Technology.

David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end-user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Table of Contents

  • Inside This Report
  • Executive Summary
  • State Of The Market
  • Digital Assistants and Conversational AI
  • Traditional Voice-Enabled Supply Chain Solutions
  • Competitive Landscape
  • About VDC Research

List of Report Exhibits

  • Exhibit 1 Concerning your organization's biggest technical challenge, what are the greatest barriers or concerns preventing it from resolving/addressing that challenge?
  • Exhibit 2 What are your organization's key objectives that drive its investment in voice-enabled mobility solutions?
  • Exhibit 3 Which operational workflows are supported by your organization's voice-enabled mobility solutions?
  • Exhibit 4 Worldwide Shipment and Average Selling Price Forecasts for Voice-Enabled Devices
  • Exhibit 5 Worldwide Shipment Forecasts for Voice-Enabled Devices by Sector

List of Excel Exhibits

Market Size & Forecasts

  • Exhibit I-1 Worldwide Shipment and Average Selling Price Forecasts for Voice-Enabled Devices
  • Exhibit I-2 Worldwide Shipment Forecasts for Voice-Enabled Devices by Sector
  • Exhibit I-3 Global and Regional Install Base & Share of Voice-Enabled Devices by Leading Vendor

Voice Enablement for Business Critical Workflows - Survey Results

  • Exhibit 1 Does your organization currently deploy any voice-enabled mobility solutions to support applications within its mobility infrastructure as described in this survey's introduction?
  • Exhibit 2 Which of the following most closely describes your title or job function?
  • Exhibit 3 What is the total number of employees at your organization?
  • Exhibit 4 In which region are you located?
  • Exhibit 5 Who within your organization is responsible for making decisions/setting budgets related to voice-enabled mobility solutions?
  • Exhibit 6 Which of the following statement BEST describes your level of involvement in your company's mobile initiatives, including those enabled with voice technologies?
  • Exhibit 7 What are your organization's key objectives that drive its investment in voice-enabled mobility solutions? (Select up to 3 most important)
  • Exhibit 8 Which operational workflows are supported by your organization's voice-enabled mobility solutions? (Select all that apply)
  • Exhibit 9 With which devices are your employees using voice as an input/output to interact with related mobility applications/workflows? (Select all that apply)
  • Exhibit 10 About how many of the following are present within your organization? - # of voice units/ users
  • Exhibit 11 How important to your organization are each of the following features regarding a voiceenabled mobility solution?
  • Exhibit 12 How satisfied is your organization with each of the following features of its voice-enabled mobility solution?
  • Exhibit 13 Does your organization currently use data analytics capabilities within its voice-enabled mobility solution for greater visibility into the solution itself/supported
  • Exhibit 14 How is your voice-enabled mobility solution deployed?
  • Exhibit 15 How did your organization purchase its voice-enabled mobility solution?
  • Exhibit 16 Please briefly describe your organization's biggest technical challenge regarding its voiceenabled mobility solution.
  • Exhibit 17 Concerning your organization's biggest technical challenge, what are the greatest barriers or concerns preventing it from resolving/addressing that challenge?
  • Exhibit 18 Please briefly describe your organization's biggest operational challenge regarding its voiceenabled mobility solution. Exhibit 19 What are your organization's approximate productivity/efficiency gains for each of the following workflows since deploying its voice-enabled mobility solution?
  • Exhibit 20 What was your organization's approximate budget for voice-enabled mobility solutions in 2018?
  • Exhibit 21 How do you expect your organization's voice-enabled mobility solutions budget to change in 2019?
  • Exhibit 22 How important were each of the follow selection criteria for choosing a voice-enabled mobility solution provider?
  • Exhibit 23 How satisfied are you with your current voice-enabled mobility solution provider?
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