Market Research Report
Mobile Advertising/Promotions and Consumer Enabled Product Authentication with Smart Phones
|Published by||Vandagraf International Limited||Product code||290267|
|Published||Content info||270 Pages
Delivery time: 1-2 business days
|Mobile Advertising/Promotions and Consumer Enabled Product Authentication with Smart Phones|
|Published: January 31, 2013||Content info: 270 Pages||
Fuelled by the explosive growth of the ‘smart phone' with its far reaching implications together with other related technological changes, a brave new mobile world is fast emerging that is leading to a host of business opportunities across many types of application.
Significant convergences are starting to impact many industries and businesses, including most segments of the packaging / labels converting and printing industries.
There are also major implications and opportunities for security solutions providers and marketers as well as brand owners and retailers through to smart phone handset and App providers to digital printing equipment builders and others.
This ground breaking Vandagraf report embraces and analyses this new and occasionally bewildering world of mobile engagement and interaction.
The report contains market sizing estimates and forecasts and also identifies business opportunities in this complex and fast moving landscape.
These key drivers coupled with highly dynamic growth are causing major (and irreversible) changes to the business environment - And this is set to unleash huge new opportunities for the industries involved.
The dramatic growth of smart phones is having a huge impact on consumer's lives in a wide range of ways. As far as branded products and the potential for brand enhancement is concerned there appear to be two distinct avenues:
Suppliers of smart phone enabled solutions have thus far tended to focus on one or other of the two areas. Suppliers of security solutions may see mobile marketing as a more ‘lightweight' activity compared to the business of crime prevention. While suppliers of mobile marketing and promotional solutions may see the security side as being very specialised.
But the same devices (ie: Smart phones) are at the heart of all this. There are overlapping areas of expertise and skill-sets required to develop smart phone enabled systems for either of the above types of usage.
How long will such functions remain entirely separate within a smart phone?
Significant opportunities may now exist for solution providers focusing on one area of application or the other to explore possibilities to cross over between such applications and / or to develop combination systems.
As with many facets of modern life, technology is at the heart of this industry-wide change that is taking place. As smart phones and tablets are rapidly becoming the norm, consumers have increased access to additional content and the option to consume and create it in a number of different ways. The increase in connectivity due to Wi-Fi, 3G and now the even faster 4G has also allowed media owners to connect their screens, opening up fantastic opportunities for brands to interact with consumers in new and exciting ways.
GEOGRAPHICAL - Worldwide.
TYPES OF MOBILE DEVICE - In a broad sense, mobile devices are categorically broken down into portable and stationary equipment. Technically, mobile devices are categorised as below:
In the context of this report, the primary area of focus is ‘smart phones'.
SUPPLIER GROUPS IMPACTED:
OTHER GROUPS IMPACTED:
The major types of ‘mobile action code' technologies: