Market Research Report
Taggants/Forensic Markers - Micro/Nano-Scale: For Anti-Counterfeit, Brand Protection & Product Authentication
|Taggants/Forensic Markers - Micro/Nano-Scale: For Anti-Counterfeit, Brand Protection & Product Authentication|
Published: December 31, 2017
Vandagraf International Limited
Content info: Vol I - 256 Pages; Vol II - 216 Pages
Delivery time: 1-2 business days
This Vandagraf report: 'Taggants / Forensic Markers in Brand Protection' provides a comprehensive and in-depth view of this complex business.
This major new report comprises 2 volumes:
This report identifies & analyses:
The development & evolution of a diverse range of taggant / forensic marker technologies & solutions has opened up a wide array of markets & applications. Some of these markets are today already well developed, while others are still in the early stages of market uptake.
Solution providers have been coming at these challenges from different points of the compass. With some providers rooted in security print, packaging & labels, while other solution providers come from backgrounds of protecting such materials as, fuels fibres & explosives.
Today's complex taggants / forensic marker business is characterised by:
Note: More than one taggant / forensic marker programme within a single value chain can certainly exist. So there is no reason why a finished product cannot contain several different taggants / forensic markers embedded in various raw materials and / or intermediate parts as well as the finished product, as required.
For a highly complex finished product such as an aircraft there could be many different parts & components sourced from many third party suppliers that carry taggants / forensic markers of one kind or another.
This of course greatly increases the overall number of potential applications.
Taggants / forensic markers are also commonly used in combination with other types of brand protection features offering 1st & 2nd levels of defence, as shown in the Table below:
Note: A layered approach to security that combines 1st, 2nd & 3rd level of Defence secure elements is seen as the way forward.
Taggants / forensic marker can be introduced in a variety of way either directly or by means of a variety of Carriers, depending on the product and specific requirements:
The application via printing enables the taggants/markers to be applied to specific selected areas or across a substrate surface. Other applications can be addressed via spray coating of an entire surface or on specific areas of surface - product and / or packaging (incl. Spray coating of large items & surfaces). Taggants / Forensic Markers can also be integrated into adhesives.
Volume I of this report covers a number of selected vertical markets that have been identified as being of particular interest:
In the course of researching this study, some additional markets of potential interest for taggants / forensic markers have come to light, as listed below:
A range of Taggant technologies are commercially available today - Each with distinct attributes & suitability for different types of application (both in terms of chemistry and scale as well as other factors).
The main families of taggants that are available commercially today may be segmented as follows:
A key difference is that 'Micro' scale taggants can be identified with a standard microscope, which brings unauthorised reverse engineering at least with the realms of the possible.
'Nano' scale taggants on the other hand are up to 3 orders of magnitude smaller (or 1,000 x smaller) and can only be detected with specialised laboratory equipment tuned to specific wavelengths or other characteristics known only to authorised testers.
If the would-be counterfeiter cannot even detect a taggant / forensic marker, then replicating it is going to be extremely difficult. Furthermore in some situations it may be useful for law enforcement personnel if the criminals are unaware that a product is carrying a taggant / forensic marker.
The following attributes are powerful:
Other attributes associated with taggants / forensic markers include:
Taggants / Forensic Markers may be divided in to 2 clear categories:
The first category is potentially suitable for a wide range of applications and markets (both ingestible & not ingestible) provided that other characteristics are acceptable.
While the second category is limited (not suitable for ingestible Pharmaceuticals, Drinks & Food products and also products that come in to contact with skin externally - eg: Beauty products and also Jewelry).
Note: For agrochemicals & seeds - FDA approval for ingestible taggants/ forensic markers may become more important if linked to the global food chain.
A well developed laboratory back support service is a key element in the provision of a taggant / forensic marker based offering. In some industries the service & related infrastructure needs to have global reach - For other industries a regional or even local approach may be sufficient - But the major business opportunities tend to be international.
Some leading solution providers offer such international support services backed by a substantial and impressive array of resources. While at the other end of the spectrum are taggants / forensic markers that are supplied in small quantities for self-application by the end user.
In the case of former approach the cost of the actual markers themselves will represent a relatively small proportion of the total cost of the full service - In the latter case of the actual markers themselves can represent the main component of the overall cost.
The cost of carrying out laboratory testing can cost several $100s per test (this will vary from provider to provider). There are also costs associated with the application of taggants / forensic markers, for example:
So although the cost of actual taggants / forensic markers themselves may well be worth more than their own weight in gold (as the saying goes) this is offset because these markers are applied in such minute quantities - parts per million, parts per billion or even in some cases parts per trillion.
Financial losses due to counterfeiting and related activities globally have been accelerating at an alarming rate over the last few years and this trend is forecast to continue with annual growth rate of global counterfeiting growing at more than 15% in 2016 (according to according to the ICC estimates).
The overall situation is getting worse and the ramifications are a matter of serious concern.
The global market for brand protection solutions across all vertical markets has been estimated at less than 0.5% of the financial losses in 2016. Best estimates put forecast growth of brand protection solutions (all types) at 12.6% in 2016. While the market for security taggant / forensic marker solutions is estimated to be growing somewhat more rapidly at nearer 20% annually.
Brand protection technologies and solutions have not proved to be entirely effective in the past and have tended to be compromised sooner or later (often sooner) by a highly ingenious and innovative criminal element.
Meanwhile the brand protection industry continues to make efforts to respond in an effective and coordinated way.
And taggants / forensic markers can be a key building block in how the brand protection business will gain more traction in the next few years, pa
We at Vandagraf believe that it is still quite early days for taggants / forensic markers and that there is a substantial potential upside for future growth with some excellent business opportunities.
In the course of this research Vandagraf has profiled 93 companies involved in the taggants / forensic markers industry and we envisage that there are likely to be opportunities that can match the strengths of many of these businesses. The trick will be for individual solution providers to identify the right opportunities for their own businesses and to seize these opportunities before their competitors do so:
The creation of de facto industry standards for certain types of taggant / forensic markers based application, may be a viable goal.
There does not appear to be any real limit to the variety of applications for taggants / forensic markers - Where a problem of counterfeiting arises, the viability of a taggant / forensic marker approach can always be examined on a case by case basis.
And as previously stated taggants / forensic markers exhibit a number of powerful unique selling points & characteristics.
A challenge for solution providers is to identify pro-actively new market opportunities for their taggant / forensic marker offerings and this requires careful examination of:
Each provider tends to have unique attributes, based on:
Further considerations include: