Market Research Report
Global Mobile Data Monetization and Pricing Strategies by Telcos - Analysis and Key Trends
|Published by||WiseStrokes - Wireless Industry Research Consulting||Product code||323665|
|Published||Content info||94 Pages
Delivery time: 1-2 business days
|Global Mobile Data Monetization and Pricing Strategies by Telcos - Analysis and Key Trends|
|Published: January 31, 2015||Content info: 94 Pages||
The Mobile data is the buzzword across all the leading telcos globally, and is a key focus area for the telcos offerings for the existing customers through a portfolio of innovative services like Video On Demand (VoD), music streaming, video streaming etc, whereas the telcos across the emerging regions are emphasizing on increasing the mobile broadband penetration rate through low cost entry level packages for the first time users, services bundling and array of VAS services like mobile gaming, apps downloads, video clip download etc. Increased monetization of their data services would enable the telcos to negate the decline in overall revenue margins as the voice revenues is already under pressure owing to hyper-competition for the voice services pricing.
Mobile data services demand is expected to grow further globally driven by increased penetration in the emerging countries of Asia and Africa, where the mobile penetration is relatively low as compared to the global average. The telcos owing to the exponential increase in the demand have increased Capex and Opex requirements, and hence have to increase the monetization of their services offerings to increase the realization rate of the investments being made in infrastructure improvement and for availability of better services. In the developed countries, the deployment of advanced networks like 4G/LTE would further support applications with high bandwidth requirements. Globally, the growth of mobile internet services would be driven by the factors such as availability of affordable smartphones with improved technical features and functionalities, increased availability of advanced networks like 3G & 4G/LTE being deployed by telcos globally, increased usage of mobile application versions and competitive pricing of data services to target diverse set of customers.