Europe Clothing B2C E-Commerce Market 2021

Published: November 30, 2021 |

yStats.com GmbH & Co. KG | 61 Pages | Delivery time: 1-2 business days

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"Amazon, ASOS and eBay are the most commonly visited fashion websites in the United Kingdom, as of 2021", says new yStats.com report.

B2C E-Commerce apparel sales in Europe are projected to progressively accelerate over the years following a spike in 2020

A large percentage of Europe saw growth in apparel E-Commerce sales, especially notable after the COVID-19 Health crisis of 2020. In the United Kingdom, B2C textile, apparel and footwear E-Commerce growth is expected to reach nearly a quarter in 2021, due to the country's lockdowns. In Germany, B2C E-Commerce sales in the apparel category showed the highest year-over-year growth in the first quarter of 2021, leading other categories. Ukraine is also projected to see a gradual acceleration in online apparel purchases over the next few years, with B2C E-Commerce sales reaching more than half a billion U.S. dollars by 2023.

In most European countries, "Fashion and Apparel" was the main product segment for online shopping in 2020

When it came to online shopping in most European countries, consumer choices focused on the "fashion and apparel" sector. In the United Kingdom, according to an October 2020 survey, "clothing" ranked second in future online shopping preferences, as it did in Germany. In Spain, the clothing product segment led others. In Russia "clothing and shoes" was the dominant choice for cross-border online shopping, while domestic B2C e-commerce sales "clothing and shoes" was the second most important category in 2020.

Covered Regions:

Europe.

Companies Mentioned:

Adidas, Amazon, American Eagle, Apple, Asos, BoohooMan, Burberry, eBay, Elle, Farfetch, FashionValet, Fnac Darty, Gap,Global Fashion Group, H&M, Inditex, JCpenney, Liverpool, Macys, Marks and Spencer, Motherhood, Myntra, Namshi, Next, Nike, Noon Shopping, Nordstrom, Otto.de, PayPal, Pik, SHAFA, Shein, Statistica, Stockx, Uniqlo, Vinted, Zalando, Zalora, Zara, Zozo, Zooplus.

Product Code: 1552

1. Management Summary

2. Global Developments

Overview of Clothing B2C E-Commerce Market During & Post-COVID-19, October 2021
COVID-19's Impact on Market Players and News, October 2021
Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, August 2021
Top Product Categories That Are Preferred to Be Purchased Online More, in % of Consumers, March 2021
Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
Top 10 Product Categories Sold by Online Marketplaces, Number of Marketplaces, and Visits Per Month, in millions, April 2021
Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, 2019 & 2020
ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2019 & 2020

3. Europe

3.1. Regional
- Online Purchases in "Clothes, Shoes & Accessories" Category, by Countries, incl. Germany, UK, Romania, in % of Online Shoppers and in % of Individuals, 2020
3.2. Advanced Markets
- 3.2.1. UK
  - Textile, Clothing & Footwear B2C E-Commerce Sales Value, in GBP million, Year-On-Year Change, in %, 2019 - 2025f
  - Top Fashion Shopping Sites, in % of Consumers, February 2021
  - Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
  - Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel, Footwear & Accessories", in % of Online Shoppers, February 2021
  - Top 10 Most Visited Fashion Websites, in % of Consumers, February 2021
  - Top Popular Online Brands Purchased From In the Past Three Months, in % of Consumers, December 2020
- 3.2.2. Germany
  - B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR million, and Y-o-Y Change, in %, Q1 2020 & Q1 2021
  - B2C E-Commerce Sales of "Clothing and Shoes", in EUR billion, 2019 & 2020
  - Top Channels for "Clothes, Shoes and Accessories" Online Shopping, in % of Consumers, February 2021
  - Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
  - Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
- 3.2.3. France
  - Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
  - Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
- 3.2.4. Spain
  - Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
  - Top Product Categories Purchased During COVID-19, incl. "Fashion", in % of Online Shoppers, October 2020
- 3.2.5. Italy
  - B2C E-Commerce Sales of "Apparel", in EUR billion, 2019 & 2020
- 3.2.6. Netherlands
  - Online Spending on Product Categories, incl. "Clothing", by Actual and Expected, in % of Respondents, Q1 2021 & 2026f
- 3.2.7. Belgium
  - Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
- 3.2.8. Sweden
  - Top Product Categories Purchased Online, incl. "Clothes", in % of Adults, December 2020
- 3.2.9. Switzerland
  - B2C E-Commerce Sales of "Clothing and Shoes", in CHF billion, 2019 & 2020
  - Share of Non-Food Product Categories, incl. "Fashion/Shoes", in % of Total Value, 2019 & 2020
- 3.2.10. Denmark
  - Top Product Categories Purchased in the Past Week, incl. "Clothes, Shoes & Accessories", in % of Respondents, 2019 & 2020
- 3.2.11. Austria
  - Top 10 Product Categories Purchased Online in the Last 28 Days, incl. "Clothing", in % of Respondents, December 2020
3.3. Emerging Markets
- 3.3.1. Russia
  - Top 10 Product Categories Purchased, incl. "Clothing & Shoes", in % of Online Shoppers, 2019 & 2020
  - "Clothing & Shoes" B2C E-Commerce Sales, in RUB billion, January 2020 - December 2020
  - Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. "Clothes and Shoes", in %, 2020
  - Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. "Clothing and Shoes", in %, 2020
  - Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
- 3.3.2. Poland
  - Product Categories Purchased Online, incl. "Clothing", in % of Online Shoppers, November 2020
- 3.3.3. Turkey
  - Share of Consumers Who Purchased "Clothing Products" Online, in %, 2020
  - Product Categories Purchased Online between January and March 2021, incl. "Clothes, Shoes & Accessories", in % of Individuals, March 2021
- 3.3.4. Ukraine
  - Clothing B2C E-Commerce Sales, in USD million, and Share, in % of Retail Sales, 2016 - 2023f
  - Top 10 Clothing Online Stores, by Number of Visits, in millions, 2020 "