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PUBLISHER: yStats.com GmbH & Co. KG | PRODUCT CODE: 1051505

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PUBLISHER: yStats.com GmbH & Co. KG | PRODUCT CODE: 1051505

Eastern Europe B2C E-Commerce Market 2022

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B2C E-Commerce sales value in Turkey saw a substantial growth of over 60% y-o-y between 2019 and 2020: new yStats.com report.

The latest publication from Germany-based online research firm yStats.com, "Eastern Europe B2C E-Commerce Market 2022" provides insights into the current state and future trends of B2C E-Commerce in the Eastern European region. Among other findings, the publication reveals that Aliexpress was the most popular foreign shopping website used in the past 6 months in Poland, as of October 2021.

Eastern Europe sees the continuous acceleration of B2C E-Commerce after the onset of COVID-19 in 2020

In Eastern Europe, B2C E-Commerce market progressively developed, especially after the pandemic spread in 2020. This was caused by the imposed retail market constraints caused by the proliferation of COVID-19 restrictions, meaning the first half of 2020 was a booming period for B2C E-Commerce. In fact, the Russian B2C E-Commerce market reached significant growth of almost 60% y-o-y from 2019 to 2020. In Poland, the online retail market continues to accelerate over 2020, with the product sector contributing the most to B2C E-Commerce growth being Home and Gardening, followed by Electronics and Media.

Consumers in Eastern Europe mostly shopped online for Clothes, Shoes & Accessories items in 2020

Product segments that were commonly purchased when shopping online in Eastern Europe were different in various markets of the region in 2020. For example, Russian B2C E-Commerce was lead by the Electronics and Appliances product category, followed by Clothing & Footwear, Food, Furniture and Home Goods, and Beauty and Health. In Turkey, among the most commonly purchased items online in 2021 were Clothes, Shoes & Accessories, Deliveries from Restaurant, and Food and Beverages.

Covered Regions:

Eastern Europe.

Companies Mentioned:

Afterpay, Alibaba, Aliexpress, Allegro, Amazon, Apple Pay, Apple, Argos, Blik, Carrefour, Cashper, Cdiscount, Citilink, Clearpay, Ebay, El Corte Ingles, Emag.ro, Emag.hu, Etsy, Fenton, Floa, Fnac, Gap, Google Pay, H&M, Ikea, Klarna, Media Scope, Media Markt, Openpay,Otto.de, Ozon, Pay.uk, Paylib, Public.gr, Samsung Pay, QIWI, Saturn, Sberbank, VanMoof, WebMoney, Wildberries, Wish, Yandex.Money, Zalando.

Product Code: 1555

Table of Contents

1. Management Summary

2. Global Developments

  • B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 - 2025f
  • B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 - 2025f
  • Top 10 Countries, by B2C E-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2020 & 2021e
  • Breakdown of Top 10 Countries, by B2C E-Commerce Sales, in % of Total Global B2C E-Commerce, 2021e
  • Growth Rate of B2C E-Commerce Sales Worldwide and in the Top 10 Countries, incl. India, Brazil, Russia, in %, 2021e
  • E-Commerce Sales Compound Annual Growth Rate, in % Year-on-Year Change, 2020 - 2024f

3. Regional Developments

  • Overview B2C E-Commerce Market, November 2021
  • Online Retailers' E-Commerce Sales Value, in USD billion, 2019 & 2020
  • Top 5 Fastest-Growing Online Retailers, in % Year-on-Year Change, 2020
  • Top 5 Fastest-Growing Online Product Categories, in % Year-on-Year Change, 2020
  • Online Shopper Penetration Rate, by Age Group, in % of Internet Users, 2015 - 2020
  • Internet Penetration in the EU, by Country, in % of Individuals, 2015 - 2020
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2015 - 2019
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2020
  • B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 - 2025f
  • B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 - 2025f
  • Top Payment Methods Preferred, by Before & After COVID-19, in % of Adults, March 2021

4. Russia

  • Overview B2C E-Commerce Market, November 2021
  • B2C E-Commerce Sales Value, by Domestic and Cross-Border, in RUB billion, 2015 - 2021e
  • Breakdown of Domestic B2C E-Commerce Sales, by Product Category, in %, 2020
  • Breakdown of Cross-Border B2C E-Commerce Sales, by Product Category, in %, 2020
  • Share of Online Consumers Who Make Online Purchase More Than Once a Year, in %, 2019 & 2020
  • Shopping Frequency, in % of Online Consumers, 2019 & 2020
  • Top 10 Product Categories Purchased, in % of Online Consumers, 2019 & 2020
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • Weekly Hours Spent in Shopping Apps, in millions, by Weeks, December 29th, 2019 & December 27th, 2020
  • Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, in %, and Main Product Category, 2020
  • Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2019 & March - December 2020
  • Share of Consumer Fund Transfers via the Faster Payment System, in % of Total, December 2020
  • Average Daily Value of Payments via the Faster Payment System (FPS), in RUB million, January 2020 & September 2020
  • Share of Cashless Transactions With a Debit Card, in % of All Cashless Transactions Value, & Share of Cashless Transactions, in % of Total Expenditures of Citizens, 2010 - 2019 & January - September 2020
  • Share of Payments Made Via a Bank Card, in % of Online Purchases, 2019 & 2020

5. Poland

  • Overview B2C E-Commerce Market, November 2021
  • B2C E-Commerce Sales, by Product Category, in PLN billion, 2017 - 2026f
  • Top Devices Used for Online Shopping, in % of Internet Users, June 2021
  • Smartphone Owners Who Made and Did Not Make a Purchase Online, in %, 2019 - 2021
  • Online Shoppers Who Made and Did Not Make a Purchase via a Mobile Device, in %, 2019 - 2021
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • Top Foreign Online Stores Used in the Last 6 Months, in % of Online Shoppers, June 2021
  • Breakdown of Preferred Payment Methods, in % of Internet Users, December 2020
  • Top Preferred Payment Methods, by Age Groups, in % of Internet Users, December 2020
  • Breakdown of Payment Methods Offered, in % of Online Retailers, October 2020
  • Digital Payment Methods Owned, in % of Internet Users, November 2020
  • Digital Payment Methods Owned, in % of Internet Users, November 2020
  • Payment Methods Used When Purchasing via Computer/Laptop, in % of Online Shoppers Buying via Computer, 2019 & 2020
  • Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2019 & 2020

6. Turkey

  • B2C E-Commerce Sales Value, in TRY billion, 2019 - 2020
  • B2C E-Commerce Sales Value Distribution, by Month, in TRY billion, H1 2020 & H1 2021
  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2020 & Q1 2021
  • Shopping Activities Carried Out Online, in % of Internet Users, Q3 2020
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • Weekly Hours Spent in Shopping Apps, in millions, by Weeks, December 29th, 2019 & December 27th, 2020
  • Online Shopper Penetration, in % of Individuals, Q1 2020 & Q1 2021

7. Czech Republic

  • B2C E-Commerce Sales, in CZK billion, 2019 & 2020
  • B2C E-Commerce Sales, in CZK billion, Q2 2020 & Q2 2021
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • B2C E-Commerce Share of Retail Sales, in %, 2020
  • Online Shopper Penetration, in % of Individuals, 2015 - 2020
  • Top Product Categories Purchased Online in the Last 3 Months, in % of Individuals, 2020

8. Greece

  • Online Shopper Penetration Rate, in % of Consumers, December 2019 & December 2020
  • Online Shopper Penetration, in % of Individuals, 2015 - 2020
  • Top Product Categories Intended to Purchase Online, in % of Consumers, June 2020, December 2020, June 2021
  • Top Product Categories to be Purchased Online in the Coming Months, by Very and Not Very Likely, in % of Adult Consumers, September 2020
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • Number of Transactions with Payment Cards, in millions, 2019 & 2020
  • Share of Debit and Credit Cards Payments, in % of Total Volume, 2018 - 2020

9. Romania

  • B2C E-Commerce Market Value, in EUR billion, 2019 & 2020
  • Online Shopper Penetration, in % of Individuals, 2015 - 2020
  • Top Product Categories Purchased Online in the Last 3 Months, in % of Individuals, 2020
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
  • Average Online Order Value, by Mobile & Desktop Transactions, in RON, 2019 & 2020

10. Hungary

  • B2C E-Commerce Market Value, in HUF billion, 2019 & 2020
  • Online Shopper Penetration, in % of Individuals, 2015 - 2020
  • Product Categories Purchased Online in the Last 3 Months, in % of Online Shoppers, 2020
  • Breakdown of Payment Methods, in % of B2C E-Commerce Transaction Number, 2020
  • Breakdown of Delivery Methods, in % of Total B2C E-Commerce Transaction Number, 2020
  • Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021"
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