Russia B2C E-Commerce Market 2022

Description

"Russia among the fastest growing B2C E-Commerce markets in Europe:" new yStats.com report.

Russia's development of mobile and cross-border commerce increases the growth of the country's B2C E-Commerce sales

Russia's B2C E-Commerce sales continued to grow despite the outbreak of the COVID-19 pandemic, and more so in 2021 than in 2020. The country's retail M-Commerce also grew by 30% in 2021, building on Russia's development of mobile and cross-border E-Commerce. Russia ranks second among the fastest growing B2C E-Commerce markets in Europe.

More Russian consumers opted to shop exclusively in physical stores in 2021

Russia ranks among the top 5 countries for smartphone penetration in the CIS, according to statistics included in yStats.com's publication. Almost 40% of Russians reported having made online purchases and/or paid bills online in 2021, yet more Russian consumers chose to shop exclusively in physical stores in 2021 than in 2020.

Wildberries.ru continues its lead as Russia's most visited marketplace

The yStats.com report reveals how Wildberries.ru continues to dominate the online marketplace in Russia with close to 200 million worldwide visits, of which Russian visitors made up over 90%. Tutu.ru is a big player in Russian travel and tourism E-commerce, with Russian visitors comprising more than 90% of its views as well.

Covered Regions:

Europe.

Companies Mentioned:

Airbnb.ru, AliExpress, Booking.com, Dns-Shop.ru ,EMarketer, Mastercard , Mediascope, Ozon, Paypal, Tutu.ru ,Unionpay, Visa ,Wildberries.ru ,Yandex.money.

Product Code: 1565

1. Latest developments

Overview of the Sanction's Impact on B2C E-Commerce and Payment Systems, March 2022

2. Management Summary

3. Overview & International Comparisons

Overview B2C E-Commerce Market, November 2021
Retail M-Commerce Sales Growth, by Country, in % Year on Year Change, May 2021
Share of Smartphone Penetration of Total Connections, in %, 2020 & 2025f

4. Trends

Subscription Market Sales Value, in RUB million, and Year-on-Year Change, in %, 2018 - 2024f
Subscriptions Penetration Rate, in % of Smartphone Users, 2019 & 2025f
Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
Breakdown of Monthly Spend on Subscriptions, in % Subscribers, June 2021
Reasons to Subscribe to Services, in % of Subscribers, June 2021
Share of Respondents Preferring Russian Subscription Services, in %, June 2021
Overview of the Open Banking System, August 2021
Summary of Banks Included in Open Banking, incl. Markets, AIS, and PIS, 2021

5. Sales & Shares

B2C E-Commerce Sales Value, by Domestic and Cross-Border, in RUB billion, 2015 - 2021e
B2C E-Commerce Sales Value, by Domestic and Cross-Border, in RUB billion, March-June 2020, October-December 2020
Retail E-Commerce Sales Value, in RUB trillion, and Year-on-Year Change, in %, 2018 - 2024f

6. Internet Users & Online Shoppers

Change in Spending Behavior, in %, 2020 & 2021
Reasons for the Use of Online Ordering Services , in % of Subscribers, October 2021
Age of Online Shoppers purchasing on Online Marketplaces, in % of Online Shoppers, 2021
Attributes Influencing Consumers Loyalty to a Brand, in % of Respondents, March 2021

7. Products

Product Categories most Purchased by Online Shoppers, in % of Respondents, July 2021
Total Spending in Consumer E-Commerce Categories, 2020 - January 2021
Share of Consumers Shopping Exclusively in Physical Stores, by Product Categories, in % of Respondents, October 2020 & March 2021

8. Payment

Share of Population Owning or Using Each Financial Product or Service, in % of Population, 2020 - January 2021
Share of Cashless Payments in Retail Payments, per Capita, 2020

9. Delivery

Impact of Eco-Friendliness of Goods and Packaging on Purchasing Decision, in % of Respondents, 2021
Online Purchases with Express Delivery as Delivery Method, by Product Category, in %, 2021
Plan to Increase Ready-to-Eat Food Delivery Purchases Online, in % of Respondents, 2021

10. Players

Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, February 2021
Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, April 2021