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Market Research Report

Apple Pay Profile 2017

Published by GmbH & Co. KG Product code 422304
Published Content info 28 Pages/Charts
Delivery time: 1-2 business days
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Apple Pay Profile 2017
Published: January 16, 2017 Content info: 28 Pages/Charts

Apple Pay, launched in the USA in Autumn of 2014, has now spread to over a dozen countries. Information about the financial institutions and merchant adoptions in the various economies where Apple Pay can be used is included in the new report, along with the description of its key features. Figures from Apple Pay's largest market, the USA, indicate that over a third of retailers of various segments now accept Apple Pay. Surveys cited in the report show that utilization of the Apple Pay wallet trails awareness of the ability to do so among iPhone users, but usage has increased over the past two years.

Covered Regions:


Companies Mentioned:

Apple Inc.

Table of Contents
Product Code: 1294

Table of Contents

1.Management Summary


  • Overview of Apple Pay, December 2016

3.Supported Countries

  • Overview of Countries/Territories Supported by Apple Pay, incl. Date of Launch, October 2014 - December 2016


  • Payment Card Types Supported by Apple Pay, by Country/Territory, December 2016
  • Overview of Security Features of Apple Pay, December 2016
  • Overview of Features Available to Online Merchants with Apple Pay, December 2016
  • Selected Payment Providers Supporting Acceptance of Apple Pay on Website and In-App, by Country/Territory, December 2016

5.Service Fee

  • Overview of Information Related to Fees Charged by Apple Pay, December 2016

6.Adoption and Usage

  • Examples of Merchants Accepting Apple Pay, by Country/Territory, December 2016
  • Number of Locations in the USA Accepting Apple Pay, in millions, October 2014 & December 2016
  • Selected Data Related to Usage of Apple Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of Usage, Average Number of Cards Loaded, and Satisfaction Rating, May 2015, December 2015, June 2016
  • Usage of Apple Pay for In-Store and In-App Credit Card Transactions, in % of Apple Pay Users, and Breakdown of Apple Pay Credit Card Transactions by In-Store and In-App Purchase, in %, 2015
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