Brazil B2C E-Commerce Market 2017

"Brazil is the largest online retail market in Latin America, and a leader among global emerging markets, a group in which it is predicted to maintain its fourth ranked position by E-Commerce sales through the middle of the next decade. The number of Internet connections is growing, but only about half of connected households made purchases last year, indicating growth potential, according to the yStats.com report. "

The rapid increase in the number of smartphones between 2011 and 2016 has widened the opportunity for online shopping. The yStats.com report indicates that close to 75% of online shoppers make purchases with a mobile device.

The leading competitor on the Brazilian online retail scene is B2W Digital, through several popular online shops. B2W Digital is seeing increasing revenues through the marketplace model, which is gaining popularity among online shoppers. In second place in Brazilian B2C E-Commerce is Mercado Livre, which beats B2W Digital's Americanas.com by number of unique visitors, according to surveys cited in the report. China-based Aliexpress is the third ranking E-Commerce website among Brazilian shoppers.

One unique aspect of B2C E-Commerce in Brazil is the use of local payment method Boleto Bancario and credit card installment payments. Brazilian shoppers also watch carefully for added costs such as handling and delivery fees, and will readily abandon a shopping cart if they don't find their preferred payment method and expected delivery costs, according to surveys cited in this new yStats.com report.

Covered Regions:

Brazil.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc., B2W Companhia Digital, Cielo SA, Cnova NV, eBay Inc., Group Netshoes, Lojas Americanas SA, Magazine Luiza SA, Mastercard Inc, Mercado Livre, PayPal Inc, Privalia Venta Directa SA, Submarino.com Ltd, Via Varejo SA, Visa Inc, Walmart Brasil, Walmart Stores Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

• B2C E-Commerce Market Overview, September 2017
• Retail E-Commerce Sales Forecast in Brazil, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
• M-Commerce and E-Commerce Sales CAGR in Brazil Compared to Selected Countries in Latin America, in %, 2015-2019f
• Internet Penetration in Brazil Compared to Selected Countries in Latin America, in % of individuals, 2016
• Number of Smartphone Users in Brazil Compared to Selected Countries in Latin America, in millions, 2014-2020f

3. Trends

• M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 - January 2017
• Smartphone Penetration, in % of Households, 2011 & 2016
• Mobile Shopper Penetration, in % of Internet Users Who Own a Smartphone, September 2015 & September 2016
• Breakdown of Frequency of Shopping Online via Tablet or Smartphone, in % of Online Shoppers, June 2017
• B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
• Reasons for Purchasing via Mobile, in % of Mobile Shoppers, September 2016
• Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016
• Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 - 2016
• Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 - 2016
• Product Categories Purchased in Cross-Border Online Shopping, in % of Online Shoppers, 2016
• Most Popular Social Network Accessed by Online Shoppers, in % of Online Shoppers, June 2017

4. Sales & Shares

• B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2017f
• B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2021f
• E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

5. Internet Users & Online Shoppers

• Internet Penetration, in % of Individuals, 2011 - 2016
• Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2016
• Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2016e & 2020f
• Breakdown of Online Shoppers by Gender, in %, June 2017
• Breakdown of Online Shoppers by Age Group, in %, June 2017
• Breakdown of Online Shoppers by Region, in %, June 2017
• Top 10 Cities by Share of B2C E-Commerce Orders, in %, Q1 2017

6. Products

• Product Categories Purchased Online, in % of Online Shoppers, June 2017
• Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016
• Top 5 B2C E-Commerce Product Categories by Conversion Rate, in %, March 2017
• Online Shopping Cart Abandonment Rate, by Product Category, in %, Q1 2017
• Breakdown of E-Commerce Sales by Selected Product Segments, in %, 2010 & 2018f
• Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f

7. Payment

• Online and Mobile Payment Trends, 2016
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
• Breakdown of the Number of Payment Installments Used, in % of Online Shoppers, 2015 & 2016
• Reasons For Using Boleto Bancario, in % of Online Shoppers Who Use Boleto Bancario, July 2017
• Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, Q1 2017
• Breakdown of Payment Methods Used in the Last Online Purchase from International Site, in % of Cross-Border Online Shoppers, 2013 - 2016

8. Delivery

• Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 - Q4 2016
• Share of Online Orders With Delivery Delays, in %, Q1 2015 - Q4 2016
• Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
• Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017

9. Players

• B2C E-Commerce Players Overview, September 2017
• Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015
• Top 3 E-Commerce Websites, incl. Total Website Visits, in millions, and Brazil's Share of Total Visits, in %, and Estimated Number of Website Visits from Brazil, in millions, July 2017
• Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
• E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016
• Top 5 International E-Commerce Websites, in % of Online Shoppers, 2016"