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Market Research Report

Global E-Commerce Marketplaces 2018

Published by GmbH & Co. KG Product code 616598
Published Content info 39 Pages/Charts
Delivery time: 1-2 business days
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Global E-Commerce Marketplaces 2018
Published: March 15, 2018 Content info: 39 Pages/Charts

Marketplaces capture half of retail sales online

Secondary market research firm has released a new publication titled "Global E-Commerce Marketplaces 2018." This report from the Germany-based online commerce researchers reveals that multi-seller retail platforms now account for about half of online sales, with their share expected to increase in the next few years.

Global online marketplaces like Alibaba, Amazon, eBay, and Rakuten and their competitors accounted for roughly 50% of online retail sales globally last year and that share is forecast to grow to about two-thirds in the next five years. Marketplace dominance is such that many shoppers start their product search at a marketplace, rather than at an all-purpose search engine or retail shop website, according to the report. Alibaba leads the pack of top online marketplace platforms, with over twice the gross merchandise volume of second-place Amazon in 2016.

Asia leads the global trend toward marketplaces. Surveys cited in the report reflect that many shoppers in China, India and Japan made half or more of their online purchases through marketplaces. Shoppers worldwide point to product variety and price as motivators for turning to marketplace options. Though Alibaba and Amazon are the leaders of this trend, the marketplace space is shared by many platforms such as eBay, Etsy, Wish, and Rakuten and others. Further, traditional brick and mortar retailers such as Walmart and Sears are expanding their marketplace options online, and there are various regional and country online retail platforms such as MercadoLibre, Flipkart, Allegro and Jumia contributing to the forecast growth.

Covered Countries

China, Germany, Japan, UK, USA

Companies Mentioned

Alibaba Group Holding, Allegro Group Sp. z oo, Inc, ContextLogic Inc., Etsy Inc., Flipkart Online Services Pvt. Ltd., Inc, Mercadolibre Inc., Otto Group, Rakuten Inc., Takealot Online (Pty) Ltd., Walmart Inc., eBay Inc

Table of Contents
Product Code: 1361

Table of Contents

1. Management Summary

2. Global E-Commerce Marketplace Trends

  • Global: Overview of E-Commerce Marketplace Trends, February 2018
  • Global: Combined Share of the Top 75 E-Commerce Marketplaces, in % of Retail E-Commerce Sales, 2017e
  • Global: Marketplace's Share of B2C E-Commerce Sales, in %, 2016 & 2022f
  • Global: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
  • Global: Platforms Where Online Shoppers Do Product Search, in % of Online Shoppers, August 2017
  • Global: Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
  • Asia: Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
  • USA: Third-Party Sellers Share of B2C E-Commerce Sales, in %, 2016
  • USA: Top Platforms to Begin Product Search, in % of Online Shoppers, 2016 & 2017
  • USA: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Shoppers, Q1 2017
  • UK: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
  • UK: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
  • Germany: B2C E-Commerce Sales on Marketplaces, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2015 - 2017

3. Top E-Commerce Marketplaces

  • Global: Overview of Selected Leading Retail E-Commerce Marketplaces by Region, February 2018
  • Global: Top E-Commerce Platforms Used in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • Global: Top 5 E-Commerce Marketplaces by GMV, in USD billion, 2016
  • Profile of Alibaba's Retail Marketplaces, February 2018
  • GMV on Alibaba's Retail Marketplaces in China, by Taobao and Tmall, in CNY billion, FY 2015 - FY 2017
  • Mobile GMV on Alibaba's Retail Marketplaces in China, in CNY billion and in % of Total GMV, FY 2015 - FY 2017
  • GMV of Alibaba's AliExpress Marketplace, in USD billion, FY 2015 - FY 2017
  • Profile of Amazon's Marketplace, February 2018
  • Amazon's Net Sales Breakdown, by Online Stores, Physical Stores, Third-Party Seller Services, Subscription Services, AWS and Other, in USD million, and Year-on-Year Change, in %, Q4 2016 - Q4 2017
  • Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q4 2015 - Q4 2017
  • Amazon's Estimated GMV, by First-Party and Third-Party, in USD billion, 2015 - 2023f
  • Number of Marketplace Sellers on Amazon with More than USD 100,000 in Sales, in thousands, 2015 - 2017"
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