Market Research Report
Africa B2C E-Commerce Market 2018
|Published by||yStats.com GmbH & Co. KG||Product code||621097|
|Published||Content info||130 Pages/Charts
Delivery time: 1-2 business days
|Africa B2C E-Commerce Market 2018|
|Published: March 21, 2018||Content info: 130 Pages/Charts||
"Africa's online retail sales set for rapid growth", says new yStats.com report.
The latest report from Germany-based online business research firm yStats.com, “Africa B2C E-Commerce Market 2018,” cites sources indicating that online retail sales in the continent are prepared for rapid expansion in the next five years. The report provides information on sales, growth projections, leading online merchants and purchase category preferences for several countries in the region.
Online retail sales in Africa accounted for less than 1% of the global total last year, even though some nations have already undergone a rapid growth period. The yStats.com report points to improving connectivity rates, particularly through mobile connections, as setting the stage for growth in the near future. Government regulations such as those recently enacted in Egypt are also expected to help in the development of E-Commerce.
The leading nation in online retail sales in Africa is South Africa, where E-Commerce revenues have been growing at double digit rates. Online shopping is also making inroads in Morocco and Kenya, with more Internet users turning to making purchases digitally. The yStats.com report highlights sales growth in Nigeria, in spite of the recent economic turmoil in that nation.
The leading B2C E-Commerce merchant in Africa is Lagos-based Jumia, with three million customers spread through several nations, though there are other local online retail platforms such as Souq in Egypt and Kilimall in Kenya. International players such as AliExpress and Amazon as well as sellers on social media are also seeing expansion in the continent, according to the yStats.com report. The top categories bought online in Africa include clothing and electronics.
Amazon.com Inc, Avito.ma, Bidorbuy.com Inc, CompuMe LLC, DealDey Ltd., Diwan Bookstores, Facebook Inc, Jumia Group, Kilimall, Konga.com Online Shopping Ltd, Naspers Group, OLX Group, Pick n Pay Stores Ltd, Safaricom Ltd, Souq.com FZ-LLC, Takealot Online (Pty) Ltd, Woolworths Group, Yudala Ltd, eBay Inc.