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Market Research Report

MENA B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 624176
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MENA B2C E-Commerce Market 2018
Published: March 26, 2018 Content info: 185 Pages/Charts
Description

"Publication from yStats.com Details Growth of Online Retail in MENA Region."

A new publication from Hamburg based research company yStats.com, “MENA B2C E-Commerce Market 2018” tells of strong growth rates for online retail sales in the eleven countries covered in this regional report.

Most countries of the Middle East and North Africa region have lagged the global average in share of total retail attributed to B2C E-Commerce, suggesting large potential for growth in the near future. The yStats.com publication cites forecasts of increasing Internet connectivity, particularly through smartphones, and broader acceptance of online shopping as drivers of increasing sales. This trend is particularly noted in the UAE and Saudi Arabia, the top two B2C E-Commerce markets in the MENA area.

Other factors also contribute to online retail sales growth. In Israel, another leader in the MENA region, cross-border shopping in search of lower prices through global sites such as Alibaba or Amazon is a driver of online sales, according to the yStats.com report. Governmental administrative action also paves the way for B2C E-Commerce. Egypt's government has adopted a national strategy with the objective of doubling the number of online merchants and expects to see double digit growth rates through 2020.

Local and regional E-Commerce sellers such as Digikala, Jumia, and Amazon's Souq.com compete with the global online merchants for the attention of the online shoppers in the MENA region. Thanks to this increasing competition, Oman and Bahrain expect to see nearly four times their 2015 level of online sales in 2020. The yStats.com report also includes forecasts of sales growth of other nations in the region.

Covered Regions:

Middle East and North Africa.

Companies Mentioned:

Amazon.com Inc, Souq.com FZ-LLC, eBay Inc., Jumia Group, Avito, Noon E Commerce, Jarir Bookstore, Wadi.com, Awok.com, Dubizzle Middle East FZ-LLC, Alibaba Group, Shufersal, Digikala, Delivery Hero, HiCart.com, Fetchr.

Table of Contents
Product Code: 1364

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales by Region, incl. the Middle East and Africa, in %, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, incl. the Middle East and Africa, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in the Middle East and Africa, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
  • E-Commerce Sales in MENA, by Airlines, E-Commerce, Entertainment, and Travel, in USD billion, by Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
  • Internet Penetration in MENA, in % of Individuals, by Algeria, Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, UAE, 2016
  • Smartphone Penetration in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE, March 2017
  • Devices Used to Access the Internet in MENA, in % of Adults, by Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia, and UAE, March 2017
  • Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 - 2020f
  • Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
  • Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
  • Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
  • Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
  • Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017

3. UAE

  • 3.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018 3.2. Trends
    • Devices Used to Access the Internet, in % of Adults, March 2017
    • Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
    • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016
  • 3.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2015 - 2020f
    • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
    • B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
    • Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
    • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Top Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 3.6. Payment
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • 3.7. Delivery
    • Retailers' Perceptions of Customers' Attitude to E-Commerce Delivery, in % of Respondents, October 2017
  • 3.8. Players
    • B2C E-Commerce Players Overview, January 2018
    • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
    • Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE's Share of Total Visits, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

4. Saudi Arabia

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 4.2. Trends
    • Devices Used to Connect to the Internet, in % of Adults, March 2017
    • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
    • Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
    • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
    • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
    • Retail E-Commerce Sales, in USD billion, 2015 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in % 2017e
  • 4.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2016 & Q2 2017
    • Online Shopper Penetration, in % of Respondents, May 2017
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
    • Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017
  • 4.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
    • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017
  • 4.6. Payment
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
    • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
  • 4.7. Delivery
    • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017 4.8. Players
    • B2C E-Commerce Players Overview, January 2018
    • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

5. Israel

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 5.2. Trends
    • Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
    • Number of Cross-Border Online Shoppers, in millions, 2013 & 2016
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • 5.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2016
    • Number of Online Shoppers, in millions, 2013 & 2016
    • Breakdown of Frequency of Online Shopping, in % of Respondents, May 2017
    • Perceived Advantages of Online Shopping, in % of Internet Users, September 2016
    • Perceived Disadvantages of Online Shopping, in % of Internet Users, September 2016
    • Average Number of Online Purchases, per Month and per Year, September 2016
    • Average Expenditure on the Last Online Purchase, in ILS, by Gender and Total, September 2016
  • 5.5. Products
    • Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016
  • 5.6. Players
    • Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

6.Egypt

  • 6.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • 6.2. Trends
    • Devices Used to Access the Internet, in % of Adults, July 2017
    • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • 6.3. Sales & Shares
    • E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
    • B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020
  • 6.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 - 2016
    • Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016
    • Top 3 Reasons for Not Shopping Online, in % of Internet Users Not Shopping Online, 2016
  • 6.5. Products
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 6.6. Payment
    • Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
    • Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • 6.7. Players
    • Share of Enterprises Selling Online and Buying Online, in %, by Size, 2016/2017
    • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

7. Iran

  • 7.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in IRR billion, 2010 & 2015
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017e & 2019f
  • 7.3. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Selected Types of Activities Carried Out Online, incl. E-Commerce, in % of Internet Users, March 2016
  • 7.4. Payment
    • Top 5 Merchant Acquirers, incl. Number of Transactions, in millions, Volume, in USD million, Number of Active Merchant Outlets and POS Terminals, 2016
    • Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016
  • 7.5. Players
    • Number of Certified Online Shops, in thousands, 2013-2017e
    • Number of Website Visits to Top 3 E-Commerce Websites, in millions, August 2016 & January 2017

8. Qatar

  • 8.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 8.2. Trends
    • Devices Used to Access the Internet, in % of Adults, March 2017
  • 8.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
    • B2C E-Commerce Sales, in USD billion, 2015 - 2020f
  • 8.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
  • 8.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 8.6. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • 8.7. Players
    • Top 5 E-Commerce Websites, by Rank, December 2017

9. Kuwait

  • 9.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 9.2. Sales & Shares
    • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
    • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • 9.3. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, January 2016
    • Attitudes Towards Online Shopping, in % of Respondents, January 2016
  • 9.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 9.5. Payment
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

10. Morocco

  • 10.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • 10.2. Trends
    • Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, 2016
    • Mobile Shopper Penetration, in % of Mobile Internet Users, 2015 & 2016
    • Breakdown of Origin of Sites Used to Purchase Online, by National and International Sites, in % of Online Shoppers, 2016
  • 10.3. Sales & Shares
    • Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Bank Cards and Domestic and Foreign Bank Cards (Total), 2012 - 2017
  • 10.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
    • Online Shopper Penetration, in % of Internet Users, by Urban and Rural, and by Male and Female, 2016
    • Breakdown of Number of Purchases Made Online, in % of Online Shoppers, 2016
    • Breakdown of Main Motivations to Shop Online, in % of Online Shoppers, 2016
  • 10.5. Products
    • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 10.6. Payment
    • Main Barriers to Online Shopping, incl. Payment-Related, in % of Internet Users, 2016
  • 10.7. Delivery
    • Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016
  • 10.8. Players
    • Top Online Shopping Websites, by Website Rank, incl. Category, Total Website Visits, in millions, Morocco's Share of Website Visits, in %, February 2018

11. Lebanon

  • 11.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 11.2. Trends
    • Devices Used to Access the Internet, in % of Adults, March 2017
  • 11.3. Sales & Shares
    • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
  • 11.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
  • 11.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 11.6. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
    • List of Selected Payment Providers, by Category, 2016
  • 11.7 Players
    • List of Selected E-Commerce Companies, by Category, 2016

12. Bahrain

  • 12.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 12.2. Trends
    • Selected Device Ownership, in % of Respondents, 2016
    • Mobile Shopper Penetration, in % of Respondents, 2016
  • 12.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • 12.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
    • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016
  • 12.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016

13. Oman

  • 13.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2018
  • 13.2. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • 13.3. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016"
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