Market Research Report
Thailand B2C E-Commerce Market 2018
|Published by||yStats.com GmbH & Co. KG||Product code||624177|
|Published||Content info||72 Pages/Charts
Delivery time: 1-2 business days
|Thailand B2C E-Commerce Market 2018|
|Published: April 5, 2018||Content info: 72 Pages/Charts||
"Social Commerce and Mobile Connection Trends Propel B2C E-Commerce in Thailand: yStats.com report."
A new report, “Thailand B2C E-Commerce Market 2018” out of Germany-based online business research firm yStats.com projects that even with rapid development of the online retail market, Thailand will remain in the second place in Southeast Asia region.
One factor contributing to the expansion of online retail sales in Thailand is the increased Internet penetration, much of it through mobile connection. Thailand leads the Southeast Asia region in the share of Internet connectivity through smartphones. According to a forecast cited in the yStats.com report, almost two-thirds of online retail sales in 2021 will be through mobile, and by that forecast year, nearly one quarter of the Thai population will shop online.
Another growth factor in Thailand is social media shopping. Around half of Thai online shoppers make purchases through social media sites such as Facebook or Instagram. Studies cited in the yStats.com report indicate that the purchases through social media tend to be lower cost items such as apparel and health and beauty products, with higher ticket products such as electronics and appliances are bought through established online merchants.
The top online merchant in Thailand is Lazada Group. Other online sellers whose market rankings are detailed in the yStats.com report include Shopee.co.th, and 11street. The rapid growth in B2C E-Commerce in Thailand is attracting attention and investment, such as the joint venture between the country's largest brick and mortar retail operator, Central Group, and China's JD.com.
Asia-Pacific, Southeast Asia.
Central Group, Facebook Inc., JD.com Inc, Lazada Group, SK Planet Co. Ltd., Sea Ltd.