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Market Research Report

Thailand B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 624177
Published Content info 72 Pages/Charts
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Thailand B2C E-Commerce Market 2018
Published: April 5, 2018 Content info: 72 Pages/Charts
Description

"Social Commerce and Mobile Connection Trends Propel B2C E-Commerce in Thailand: yStats.com report."

A new report, “Thailand B2C E-Commerce Market 2018” out of Germany-based online business research firm yStats.com projects that even with rapid development of the online retail market, Thailand will remain in the second place in Southeast Asia region.

One factor contributing to the expansion of online retail sales in Thailand is the increased Internet penetration, much of it through mobile connection. Thailand leads the Southeast Asia region in the share of Internet connectivity through smartphones. According to a forecast cited in the yStats.com report, almost two-thirds of online retail sales in 2021 will be through mobile, and by that forecast year, nearly one quarter of the Thai population will shop online.

Another growth factor in Thailand is social media shopping. Around half of Thai online shoppers make purchases through social media sites such as Facebook or Instagram. Studies cited in the yStats.com report indicate that the purchases through social media tend to be lower cost items such as apparel and health and beauty products, with higher ticket products such as electronics and appliances are bought through established online merchants.

The top online merchant in Thailand is Lazada Group. Other online sellers whose market rankings are detailed in the yStats.com report include Shopee.co.th, and 11street. The rapid growth in B2C E-Commerce in Thailand is attracting attention and investment, such as the joint venture between the country's largest brick and mortar retail operator, Central Group, and China's JD.com.

Covered Regions:

Asia-Pacific, Southeast Asia.

Companies Mentioned:

Central Group, Facebook Inc., JD.com Inc, Lazada Group, SK Planet Co. Ltd., Sea Ltd.

Table of Contents
Product Code: 1365

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average Conversion Rate on E-Commerce Sites, in %, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, February 2018
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
  • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
  • Ways to Discover E-Commerce Websites, in % of Online Shoppers, June 2017
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, July 2017
  • Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017
  • Product Categories Purchased via Social Media Compared to Lazada, in % of Online Shoppers, February 2017
  • Breakdown of E-Commerce Sales of SMEs in the Retail and Wholesale Companies in Thailand, by Online Sales Channel, in %, 2015 & 2016
  • Factors Influencing the Decision to Visit an E-Commerce Website/App, in % of Internet Users Who Visited E-Commerce Websites/Apps, July 2017

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
  • B2C E-Commerce Market, in USD billion, 2016* & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2017e
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2016 & Q1 2017
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2017
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2016 & Q1 2017
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2017
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, July 2017
  • Reasons to Shop Online, in % of Online Shoppers, July 2017
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, July 2017
  • Internet Penetration, in % of Individuals, 2017e & 2022f
  • Online Shoppers Penetration, in % of Internet Users, 2017e & 2022f
  • Online Spending per Online Shopper, in USD, 2017e & 2022f

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
  • Breakdown of Value of Products and Services Purchased Online, by Category, in % of Online Shoppers in Each Category, July 2017
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, June 2017
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2017
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2017e & 2021f

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2017

8. Delivery

  • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017

9. Players

  • Overview of E-Commerce Players, March 2018
  • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 5 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
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