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Market Research Report

Vietnam B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 628992
Published Content info 74 Pages/Charts
Delivery time: 1-2 business days
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Vietnam B2C E-Commerce Market 2018
Published: April 19, 2018 Content info: 74 Pages/Charts
Description

"Online retail expands in Vietnam through marketplace model: yStats.com report"

Germany-based secondary market research company yStats.com's newly released report “Vietnam B2C E-Commerce Market 2018” reveals that much of the recent growth in online retail sales in the Southeast Asian nation is due to proliferation of the marketplace model.

Projected growth of B2C E-Commerce in Vietnam has attracted the attention of global and regional investors. Online transactions accounted for about 1% of total retail sales in Vietnam, indicating plenty of room for upward growth: sources cited in the yStats.com report project annual growth in double digits through 2021. E-Commerce marketplaces led by Lazada are gaining popularity among Vietnam's online shoppers, driving further growth.

The expansion of online marketplaces in Vietnam complements the increasing Internet penetration in the country where logistics and payment systems are improving. The yStats.com report indicates also that Vietnam has a high rate of purchases made through social media, especially of apparel and makeup.

Covered Regions:

Asia-Pacific, Southeast Asia.

Companies Mentioned:

Alibaba Group Holdings Ltd., FPT Corporation, Facebook, Inc Hotdeal Co. Ltd., JD.com Inc, Lazada Group SA, Mobile World Group, Sendo JSC, Tiki Corporation, VNG Corporation

Table of Contents
Product Code: 1369

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, April 2018
  • Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
  • Share of Companies With a Mobile App for Selling, in %, 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Channels Used to Shop Online, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
  • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2017
  • Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014 - 2016
  • B2C E-Commerce Sales, in USD million, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2016
  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Online Shopper Penetration, in % of Internet Users, 2014 - 2016
  • Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2017
  • Annual Online Spending per Online Shopper, in USD, 2014 - 2016
  • Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2014-2016
  • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Purchasing Groceries Online, in % of Internet Users, 2016
  • E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017e & 2025f

7. Payment

  • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015 & 2016
  • Breakdown of Payment Methods Used in Latest Online Purchase, in % of Online Shoppers, 2017
  • Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2016

8. Delivery

  • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015 & 2016
  • Reasons to Shop and Not to Shop Online, incl. Delivery-Related, in % of Online Shoppers and Internet Users Who Do Not Shop Online, 2017
  • Reasons For Cancelling an Online Order, in % of Online Shoppers, 2016 & 2017

9. Players

  • Overview of B2C E-Commerce Players, April 2018
  • Number of Registered E-Commerce Websites, 2013 - 2016
  • Websites Used for Shopping Online, in % of Online Shoppers, 2017
  • Breakdown of Websites Most Used Shopping Online, in % of Online Shoppers, 2017
  • Top 4 Online Shops by Product Category, incl. “Fashion”, “Beauty Care”, “Food”, and “IT/ Electronics”, in % of Online Shoppers in Each Category, 2017
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018"
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