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Market Research Report

South Korea B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 637348
Published Content info 59 Pages/Charts
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South Korea B2C E-Commerce Market 2018
Published: May 7, 2018 Content info: 59 Pages/Charts
Description

"M-Commerce propels continued growth of online retail in South Korea" says yStats.com report.

A new report out of Germany-based secondary market research firm yStats.com, “South Korea B2C E-Commerce Market 2018” points to mobile phone penetration and smartphone shopping as drivers of the continued expansion of South Korea's already advanced online retail market. Recent rapid gains in the food and beverage sector also drive digital sales growth.

Already a regional and world leader in B2C E-Commerce, with over 20% of total retail sales attributed to online purchases last year, further growth is projected for South Korea. According to sources cited in the yStats.com report, mobile commerce will propel that continued growth, as most South Korean online shoppers already make over half their purchases through smartphone. An even greater portion of online sales of food and beverage are through mobile device.

Credit card remains the leader of E-Commerce payments in South Korea. Nevertheless, the yStats.com report indicates that mobile payment services such as Samsung Pay, Naver Pay and Kakao Pay are growing in acceptance.

As to the E-Commerce merchants in South Korea, eBay Korea is the market leader, whiles its competitors, 11Street, Naver, and brick and mortar based Lotte also rank high on the list of online sales volume pacesetters cited in the new yStats.com publication.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Interpark Holdings Corp., Lotte Shopping Co Ltd., Naver Corp., SK Telecom, Ticketmonster Inc., Wemakeprice Inc., eBay Korea Co. Ltd.

Table of Contents
Product Code: 1372

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, April 2018
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. South Korea, Q2 2017
  • Retail E-Commerce Sales, in USD billion, by Australia, China, Japan, India and South Korea, 2018f
  • B2C E-Commerce Sales, in USD million, 2016 & 2021, Online Spending Per Capita, in USD, and B2C E-Commerce Share of Total Retail Sales, in %, by China, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam, 2016
  • E-Commerce Share of FMCG Retail Sales in South Korea Compared to Selected Countries, in %, 2017e
  • Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in % of Internet Users, by Australia, China, Japan, India, Taiwan, Thailand, South Korea, Singapore, Malaysia, and Vietnam, 2017

3. Trends

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, September 2017
  • Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
  • Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
  • Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
  • M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
  • O2O Services Used, in % of Mobile Device Users, June 2017
  • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
  • E-Commerce Share of Total Retail Sales, in %, 2017
  • Retail E-Commerce Sales, in USD billion, 2016 & 2018f
  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016

5. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2017e
  • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Average Monthly Online Shopping Spending, in % Online Shoppers, 2017

6. Products

  • E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • B2C E-Commerce Sales of Food and Drinks, in USD billion, 2016 & 2021f

7. Payment

  • Daily Average Personal Credit Card Payment Value by Major Consumption Types, incl. Online and Home Shopping, in KRW billion, H1 2016 - H1 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, September 2017
  • Top 5 Mobile Payment Services by Payment Volume, in KRW billion, January-August 2017

8. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, 2017
  • Share of Cross-Border Online Shoppers Who Used Parcel Tracking Services, in % of Cross-Border Online Shoppers Who Had Been Offered Parcel Tracking, 2017
  • Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018

9. Players

  • Overview of B2C E-Commerce Players, April 2018
  • Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
  • Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, March 2018
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018"
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