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Market Research Report

Global B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 669387
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Global B2C E-Commerce Market 2018
Published: July 30, 2018 Content info: 451 Pages/Charts
Description

"Asia-Pacific region leads worldwide move to mobile payments:" yStats.com report.

Germany-based research firm yStats.com's new report, “Global Mobile Payment Methods: Full Year 2017” details the rapid growth of mobile payments worldwide, led by consumers in Asia.

The growing penetration of smartphones has led to the increased use of these mobile devices to pay for goods and services, both online and in-store. Leading this move to mobile payment are shoppers in the Asia-Pacific region, especially China. Over two-thirds of consumers in China with web-linked devices use mobile payment services such as Alipay and WeChat Pay, according to the yStats.com report. South Korea is another Asian nation where mobile payments are widely used.

Other regions of the world also are seeing the spread of mobile payments. Latin America follows Asia-Pacific in mobile payment adoption, with the Middle East and Africa in 3rd place, as ranked in a source cited in the yStats.com report. Acceptance in Europe and North America trail the emerging markets, but mobile payment usage is also spreading among consumers and merchants in these mature economies.

Covered Regions:

Africa, Asia-Pacific, Europe, Latin America, Middle East, North America.

Companies Mentioned:

ASOS PLC, Adidas AG, Alibaba Group Holding Ltd, Allegro Group CZ S.R.O, Amazon Seller Services Pvt. Ltd., Amazon.com Inc, Americanas.Com SA, Apple Inc, Auchan Holding SA, B2W Companhia Digital, Banco Falabella S.A., Bidorbuy.com Inc, Booking.com BV, CNova Comércio Eletrônico S.A., Canadian Tire Corporation Ltd, Carrefour SA, Cdiscount SA, CompuMe LLC, Costco Wholesale Corp., D-MARKET Elektronik Hizmetler Tic. A.S, Dafiti Latam GmbH & Co Beteiligungs KG, DealDey Ltd., Debenhams Retail PLC, EZbuy International Pty Ltd, El Corte Ingles SA, El Puerto de Liverpool, FNAC SA, Facebook Inc, Flipkart Online Services Pvt. Ltd., Giosis Group, Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.S., Groupe Diwan S.A., Groupon Inc., Hicart SA, Home Depot Inc., Hudson's Bay Co Wal-Mart Stores Inc., Interpark Holdings Corp., JD.com Inc, Jarir Marketing Co, Jumia Nigeria Ltd, Konga Online Shopping Ltd, La Redoute SA, Lazada Group SA, Linio Argentina SRL, MENA 360 DWC LLC, Magazine Luiza S.A., MasterCard International Inc, Mercadolibre Inc., Myntra Jabong Pvt. Ltd, Naspers Ltd., Naver Corporation, Noon AD Holdings One Person Company LLC, OLX Inc., Otto Group GmbH, Ozon Holdings Ltd, PT Bhinneka Mentaridimensi, PT Bukalapak, PT Tokopedia, PT XL Planet Digital Tbk, PayPal Holdings Inc, Paytm Mobile, Solutions Pvt. Ltd., Pick n Pay Stores Ltd, Rakuten Inc, Rocket Internet SE, S.A.B. de C.V, SK Telecom, Sberbank Rossii PAO, Sea Ltd, Shufersal Ltd., Softbank Group Corp, Souq.com FZ-LLC, Suning.com Co. Ltd., Takealot Online (Pty) Ltd., Taobao China Software Co Ltd, Tesco Plc, The Central Group, Ulmart ZAO, Utkonos Plyus OOO, Via Varejo S.A., Vipshop Holdings Ltd., Visa Inc., Wadi International General Trading LLC, Walmart Brasil Ltda, Walmart Inc., Wemakeprice Inc., Wildberries LLC, Woolworths Group Ltd, Woolworths Pty Ltd, X5 Retail Group N.V., Yahoo Japan Corp., Yudala Ltd, boohoo group plc, eBay Inc.

Table of Contents
Product Code: 1384

Table of Contents

1. Management Summary

2. Global Developments

  • Global Retail E-Commerce (incl. B2C and C2C) Sales, in USD billion, and Share of Total Retail Sales, in %, 2016 - 2021f
  • Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
  • Breakdown of Global B2C E-Commerce Sales by Regions, in %, 2017e
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
  • Number of Internet Users, in millions, and Penetration, in % of Population, by Region and Worldwide, 2012-2017e
  • Number of Online Shoppers Worldwide, in billions, and Penetration, in % of Internet Users, 2016 - 2021f
  • Online Shopper Penetration, in % of Internet Users, by Region, 2017e
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Global Retail M-Commerce Sales, in USD billion and Share of Retail E-Commerce Sales, in %, 2016 - 2021f
  • Top 10 Countries by Omnichannel Retail Development Index, on the Scale 1-100, 2017
  • Cross-Border Share of Global Retail E-Commerce Sales, in %, 2016 & 2022f
  • Share of Global Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
  • Payment Methods Preferred in E-Commerce, in % of Global Online Shoppers, Q1 2017
  • Delivery Options Preferred by Online Shoppers When Offered at No Extra Cost, in % Global Online Shoppers, 2017
  • Online Media Sources Used Regularly to Find Inspiration for Purchases, in % of Global Online Shoppers, 2018e
  • Reasons For Not Shopping Online, incl. Payment-Related, in % of Global Internet Users Who Do Not Shop Online, Q1 2017
  • Ways Used by Online Shoppers to Decrease Online Security Risks, in % of Global Online Shoppers, 2017 & 2018e
  • Top 10 Online Retailers by Market Share, in % Global B2C E-Commerce Sales, 2016
  • Share of Online Shoppers Buying From Amazon, by Region and Worldwide, in % Online Shoppers, 2018e
  • Top 10 E-Commerce Sites, by Total Website Visits, in millions, incl. Top 5 Countries by Share of Visits, in %, April 2018

3. Asia-Pacific

  • 3.1. Regional
    • Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2016 & 2017
    • E-Commerce Share of Total Retail Sales in Asia-Pacific, in %, 2016 & 2017
    • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
  • 3.2. Advanced Markets
    • 3.2.1. Japan
      • 3.2.1.1. Overview
        • B2C E-Commerce Market Overview and International Comparisons, May 2018
      • 3.2.1.2. Trends
        • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
        • Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2015-2023f
        • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e - 2021f
      • 3.2.1.3. Sales & Shares
        • B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2017
        • B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, and CAGR, in %, 2016 - 2023f
        • Retail E-Commerce Share of Total Retail Sales, in %, 2017e
        • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
      • 3.2.1.4. Users & Shoppers
        • Internet Penetration, in % of Individuals, 2017 & 2022f
        • Online Shopper Penetration, in % of Internet Users, 2017 & 2022f
      • 3.2.1.5. Products
        • B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in Each Category, in %, 2016 & 2017
        • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2016 & 2017
      • 3.2.1.6. Payment
        • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
      • 3.2.1.7. Delivery
        • Most Important Delivery Options, in % of Online Shoppers, June 2017
      • 3.2.1.8. Players
        • B2C E-Commerce Player Overview, May 2018
        • Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
        • Top 3 E-Commerce Websites by Number of Users on PC, in millions, April 2017
    • 3.2.2. South Korea
      • 3.2.2.1. Overview
        • Overview of B2C E-Commerce Market and International Comparisons, April 2018
      • 3.2.2.2. Trends
        • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
        • O2O Services Used, in % of Mobile Device Users, June 2017
      • 3.2.2.3. Sales & Shares
        • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2017
        • E-Commerce Share of Total Retail Sales, in %, 2017
        • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
      • 3.2.2.4. Users & Shoppers
        • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2017e
        • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
      • 3.2.2.5. Products
        • E-Commerce Sales by Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
        • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
      • 3.2.2.6. Payment
        • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
      • 3.2.2.7. Delivery
        • Overview of Delivery Options Offered by the Top 2 E-Commerce Players, April 2018
      • 3.2.2.8. Players
        • Overview of B2C E-Commerce Players, April 2018
        • Turnover of Selected Major E-Commerce Platforms, in KRW trillion, 2017e
    • 3.2.3. Australia
      • 3.2.3.1. Overview
        • Overview of B2C E-Commerce Market and International Comparisons, April 2018
      • 3.2.3.2. Trends
        • Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
        • Share of Domestic and Cross-Border Online Spending by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border Spending, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, 2017
      • 3.2.3.3. Sales & Shares
        • Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2017
        • B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, February 2017 - February 2018
        • Retail E-Commerce Sales, in USD billion, and CAGR, in %, 2017e & 2021f
      • 3.2.3.4. Users & Shoppers
        • Number of Internet Users and Online Shoppers, in millions, and Penetration, in % of Individuals and in % of Internet Users, by Age Group and Gender, FY 2016/2017
      • 3.2.3.5. Products
        • Product Categories Purchased Online, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017
        • Breakdown of Online Spending by Product Category, in %, 2016 & 2017
      • 3.2.3.6. Payment
        • Breakdown of Online Payments by Payment Method, in %, 2013 & 2016
      • 3.2.3.7. Delivery
        • Online Shopper Behavior Related to Delivery, in % of Online Shoppers, February 2017
      • 3.2.3.8. Players
        • Top 5 Online Retail Websites, by Unique Visitors, in millions, October 2017
        • Websites Used for Online Shopping, by Product Category, in % of Online Shoppers, 2017
    • 3.2.4. Singapore
      • 3.2.4.1. Overview
        • B2C E-Commerce Market Overview and International Comparisons, April 2018
      • 3.2.4.2. Trends
        • Breakdown of Most Recent E-Commerce Purchase by Device Used, by Mobile and Other Devices, in % of Online Shoppers, August 2017
        • Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research While In-Store, in %, 2016
      • 3.2.4.3. Sales & Shares
        • B2C E-Commerce Sales, in USD billion, 2016 & 2020f
        • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
        • B2C E-Commerce Share of Total Retail Sales, in %, January 2018
      • 3.2.4.4. Users & Shoppers
        • Internet Penetration, in % of Individuals, 2017 & 2022f
        • Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
      • 3.2.4.5. Products
        • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
      • 3.2.4.6. Payment
        • Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
      • 3.2.4.7. Delivery
        • Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
      • 3.2.4.8. Players
        • Overview of B2C E-Commerce Players, April 2018
        • Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017
  • 3.3. Emerging Markets
    • 3.3.1. China
      • 3.3.1.1. Overview
        • Overview of B2C E-Commerce Market and International Comparisons, May 2018
      • 3.3.1.2. Trends
        • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
        • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
        • O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
      • 3.3.1.3. Sales & Shares
        • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
        • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 - 2020f
        • E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
      • 3.3.1.4. Users & Shoppers
        • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
        • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
      • 3.3.1.5. Products
        • Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
        • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
      • 3.3.1.6. Payment
        • Top Payment Methods Used Online, in % of Online Banking Users, 2017
      • 3.3.1.7. Delivery
        • Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
        • Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
      • 3.3.1.8. Players
        • Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
        • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
    • 3.3.2. India
      • 3.3.2.1. Overview
        • B2C E-Commerce Market Overview and International Comparisons, May 2018
      • 3.3.2.2. Trends
        • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
        • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
        • Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
      • 3.3.2.3. Sales & Shares
        • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
        • E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f
      • 3.3.2.4. Users & Shoppers
        • Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
        • Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
      • 3.3.2.5. Products
        • Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
        • Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
      • 3.3.2.6. Payment
        • Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
        • Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017
      • 3.3.2.7. Delivery
        • E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
      • 3.3.2.8. Players
        • Overview of B2C E-Commerce Players, June 2018
        • B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
    • 3.3.3. Indonesia
      • 3.3.3.1. Overview
        • B2C E-Commerce Market Overview and International Comparisons, March 2018
      • 3.3.3.2. Trends
        • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
        • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
        • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
      • 3.3.3.3. Sales & Shares
        • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
        • Retail E-Commerce Sales, in USD billion, 2018f & 2021f
        • E-Commerce Share of Retail Sales, in %, 2016
      • 3.3.3.4. Users & Shoppers
        • Internet Penetration, in % of Individuals, 2017 & 2022f
        • Online Shopper Penetration, in % of Internet Users, 2017
      • 3.3.3.5. Products
        • Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
      • 3.3.3.6. Payment
        • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
      • 3.3.3.7. Delivery
        • Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
      • 3.3.3.8. Players
        • Overview of E-Commerce Players, March 2018
        • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
    • 3.3.4. Thailand
      • 3.3.4.1. Overview
        • B2C E-Commerce Market Overview and International Comparisons, April 2018
      • 3.3.4.2. Trends
        • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
        • Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017
      • 3.3.4.3. Sales & Shares
        • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
        • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
        • B2C E-Commerce Share of Total Retail Sales, in %, 2016
      • 3.3.4.4. Users & Shoppers
        • Internet Penetration, in % of Individuals, 2011 - 2017e
        • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
      • 3.3.4.5. Products
        • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
      • 3.3.4.6. Payment
        • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
      • 3.3.4.7. Delivery
        • Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017
      • 3.3.4.8. Players
        • Overview of E-Commerce Players, March 2018
        • Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017
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