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Market Research Report

Turkey B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 677107
Published Content info 66 Pages/Charts
Delivery time: 1-2 business days
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Turkey B2C E-Commerce Market 2018
Published: August 17, 2018 Content info: 66 Pages/Charts
Description

Germany-based global online retail research firm yStats.com has released a new publication, "Turkey B2C E-Commerce Market 2018," detailing the trends and sales data in this country. The report indicates that online retail sales in Turkey are prepared for rapid expansion.

Mobile and social media shopping contribute to growth of online retail in Turkey Growth rates in the double digits are forecast for continued expansion of online retail in Turkey, where the current share of total retail sales is less than 5%, well below the online to total retail ratio of leading European markets. The yStats.com report points to mobile commerce as a factor in the expansion, as over half of Turkish online shoppers bought through a handheld device last year. A similar share of online buyers placed orders through social media. Growing Internet and online shopper penetration rates help drive expected increase in B2C E-Commerce in Turkey.

Expansion of online retail fuels competition among merchants The expansion of Turkey's online commerce has attracted the attention of international players. Alibaba reached an agreement to acquire local online seller Trendyol and Amazon reportedly plans operations in the nation for 2018. The leading online merchants in Turkey in 2017 included Hepsiburada and N11, though these and other online specialists face competition from the increasing multichannel offerings of established retailers, helping overcome the barriers of concern over online payments and preference of in-person shopping cited in the yStats.com report.

Table of Contents
Product Code: 1387

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2018
  • B2C E-Commerce Share of Total Retail Sales in Turkey, Compared to Selected Countries Worldwide, in %, 2017
  • Internet Penetration in Turkey, Compared to Selected Countries in Europe, in % of Individuals, 2012 - 2017
  • Online Shopper Penetration in Turkey, Compared to Selected Countries in Europe, in % of Individuals, 2012 - 2017
  • Internet Penetration, Mobile Penetration, Social Media Penetration and Social Media Usage via Mobile in Turkey, Compared to the Global Average, in % of Individuals, 2017

3. Trends

  • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
  • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017
  • Breakdown of Payments Made in E-Commerce by Desktop and Mobile, by Orders of Above TRY 500 and Orders of Below TRY 500, in %, 2017
  • Online Shoppers Who Research on Social Networks Before Making a Purchase and Who Are Encouraged to Purchase by Seeing That a Product/Service is Praised on Social Media, in % of Online Shoppers, 2017
  • Social Commerce Shopper Penetration, in % of Online Shoppers, 2017
  • Social Media Platforms Used for Online Shopping, in % of Online Shoppers Who Bought through Social Media, 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2012 - 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2018

4. Sales & Shares

  • Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2017
  • E-Commerce Sales by Segment, in TRY billion, 2015 - 2017
  • Retail E-Commerce Sales by Segment, by Pure Online Retail and Multichannel Retail, in TRY billion, and Year-on-Year Change, in %, 2016 & 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2017
  • Online Shopper Penetration, in % of Individuals, 2016 & 2017
  • Breakdown of the Time of Last Online Purchase, in % of Individuals, 2016 & 2017
  • Online Shopper Penetration, in % of Individuals, by Gender, Q1 2017

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • Top 5 Online Shopping Categories by Average Basket Size, in TRY, 2017

7. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
  • Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 2017
  • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2018
  • Top Payment Methods Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers with an Online Shop, July 2018
  • Top 3 Credit Cards Accepted in Online Shops of the Top 100 Retailers in Turkey, in % of Top 100 Retailers Accepting Credit Cards in Their Online Shops, July 2018

8. Delivery

  • Breakdown of Delivery Operators Preferred in E-Commerce, in % of Orders, 2017
  • Barriers to Online Shopping, incl. Delivery-Related, in % of Individuals, 2017

9. Players

  • B2C E-Commerce Player Overview, August 2018
  • Examples of Online Shops by Type and Category, May 2018
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018
  • Share of Top 100 Retailers With an Online Shop, in %, July 2018

Appendix: Online Payment Methods Accepted by Top 100 Retailers

  • Payment Methods Accepted in Online Shops of the Top 100 Retailers in Turkey, incl. Company Name, 2016 Retail Sales and Rank, Online Shop Website, and Product Range, July 2018

Companies Mentioned

Aksoy Holding A.S., American Express International Inc, Bi Zi M TOPTAN SATIŞ MAĞAZALARI A.Ş., CARREFOURSA CARREFOUR SABANCI Ti C. MER. A.Ş., D-MARKET Elektronik Hizmetler Tic. A.Ş., DEFACTO PERAKENDE Ti C. A.Ş., DSM GRUP DANIŞMANLIK i LETi Şi M VE SATIŞ Ti C A.Ş., Doğuş Planet Elektronik Ticaret ve Bilişim Hizmetleri A.Ş., FLO MAĞAZACILIK VE PAZARLAMA A.Ş., GEN-PA TELEKOMÜNi KASYON VE i LETi Şi M Hi ZM. SAN. Ti C A.Ş., KOTON MAĞAZACILIK TEKSTi L SAN. VE Ti C. A.Ş., LC WAIKIKI MAĞAZACILIK Hi ZMETLERi Ti C. A.Ş., Mi GROS Ti C. A.Ş., TEKNOSA i Ç VE DIŞ Ti C. A.Ş., Visa Inc., eBay Inc

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