Cover Image
Market Research Report

Western Europe B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 693029
Published Content info 279 Pages/Charts
Delivery time: 1-2 business days
Price
Back to Top
Western Europe B2C E-Commerce Market 2018
Published: September 5, 2018 Content info: 279 Pages/Charts
Description

"B2C E-Commerce in Western Europe sees new trends amid continued growth: yStats.com report."

A new publication from Hamburg-based online business research firm yStats.com, “Western Europe B2C E-Commerce Market 2018,” provides sales data and forecasts on the 10+ nations in the Western Europe sub-region. The report includes information on developing trends such as voice command and cross-border purchases, plus omnichannel shopping.

The UK leads Western Europe in B2C E-Commerce sales

The United Kingdom has the highest B2C E-Commerce sales volume in Western Europe. While some other nations may show more rapid growth rates, Germany and France follow the UK in the top three nations in online retail sales. Overall, the online share of total retail sales in Western Europe is expected to approach 20% in the next 5 years, according to the yStats.com report.

Online shopping trends in Western Europe

M-Commerce, omnichannel and cross-border shopping, plus voice command purchases are global trends also prevalent in Western Europe. The Nordic nations are among the regional leaders in mobile shopping. The practice of webrooming and showrooming continues to grow, with some indication that the omnichannel shopping leads to higher value purchases. The yStats.com report also points to Austria and Belgium as regional leaders in cross-border shopping, though the phenomenon grows in other Western European nations. The adoption of smart speakers has fomented voice command shopping, with projections of sales volume in billions of euros through this medium in the UK alone by 2022.

Amazon leads other online merchants in Western Europe

U.S.-based Amazon.com has maintained its lead in the top online retail markets of Western Europe in competition with local and Chinese E-merchants. The yStats.com report cites an estimate that nearly half of all online sales in Germany is through Amazon.

Covered Regions:

Europe.

Companies Mentioned:

ASOS PLC, Alibaba Group Holding Ltd, Amazon.com Inc, Apple Inc, Bol.com b.v., CDON AB, Cnova N.V., Coolblue BV, Dustin Group AB, El Corte Ingles SA, Fnac Darty SA, Hennes & Mauritz AB (H&M), Media Markt AG, Otto GmbH & Co KG, Rue du Commerce SAS, Tesco Plc, Vente-privee.com SA, Wish Inc., Zalando SE, eBay Inc.

Table of Contents
Product Code: 1390

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Western Europe, in %, 2017
  • Retail E-Commerce Sales in Western Europe, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f
  • Retail E-Commerce Sales in Western Europe, in EUR billion, and Year-on-Year Change, in %, 2018f-2021f
  • Retail E-Commerce Share of Total Retail Sales in Western Europe, in %, 2017 & 2023f
  • Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 - 2017
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 - 2017
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2017
  • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
  • Cross-Border Online Shopper Penetration, by Selected Countries in Western Europe, in % of Online Shoppers, May 2018

3. UK

  • 3.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, July 2018
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Click & Collect Sales, in GBP billion, 2017 & 2022f
    • Click & Collect Share of B2C E-Commerce Sales, in %, 2017 & 2022f
    • Voice E-Commerce Sales, in USD billion, 2017 & 2022f
    • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 - 2017
    • Share of Consumers Who Have Abandoned a Shopping Basket, by Online and In-Store, in %, April 2018
    • Top 3 Product Categories by Online Checkout Abandonment Rate, in % of Consumers, April 2018
    • Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017
    • Breakdown of Satisfaction of Consumers with Receiving a Consistent Omnichannel Purchasing Experience, in % of Consumers, August 2017
  • 3.2. Sales & Shares
    • B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2017
  • 3.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 - 2017
    • Online Shopper Penetration, in % of Adults, 2012-2017
    • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 - 2017
    • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Adults, by Age Group and Gender, 2017
    • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Adults, by Age Group and Gender, 2017
  • 3.4. Products
    • Product Categories Purchased Online, in % of Adults, Q1 2017
    • B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f
    • B2C E-Commerce Sales of Groceries, in GBP billion, 2017e & 2022f
  • 3.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 3.6. Delivery
    • Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May 2017
    • Breakdown of Expected Threshold to Qualify for Free Delivery, in %, May 2017
  • 3.7. Players
    • Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
    • Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
    • Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
    • Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
    • Top 3 Retail Websites by Unique Visitors, in millions, March 2018
    • Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017

4. Germany

  • 4.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, July 2017
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
    • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
    • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
    • Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline Purchases and Total Purchases, 2017
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
    • Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, May 2017
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
  • 4.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2017
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • Breakdown of the Frequency of Shopping Online During a 3-Month Period, in % of Online Shoppers Who Purchased Online in the Previous 3 Months, Q1 2017
  • 4.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
    • B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
    • Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017
  • 4.5. Payment
    • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
    • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017
  • 4.6. Delivery
    • Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
    • Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2017
    • Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017
    • Number of Amazon Lockers, in Units, 2017 & August 2018e
  • 4.7. Players
    • Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
    • Top 10 Online Shops, by Sales, in EUR million, 2016
    • Top 10 E-Commerce Platforms by Market Share, 2017/2018
    • Top 10 Online Retailers of Food and Groceries by Estimated Revenue Range, in EUR million, 2017e

5. France

  • 5.1. Trends
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
    • Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017
    • Top Destinations for Cross-Border Online Shopping Outside the EU, in % of Cross-Border Online Shoppers Who Purchased From Outside the EU, 2017
    • Social Media Usage Related To Online Shopping, in % of Online Shoppers Who Use Social Media, January 2017
    • Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017
    • Interest Towards Virtual Personal Assistant Systems For Online Shopping, in % Online Shoppers, 2017
  • 5.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
    • E-Commerce Share of Total Retail Sales, in %, 2016 - 2021f
  • 5.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • Frequency of Online Shopping, in % of Online Shoppers, 2017
  • 5.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
  • 5.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2017
  • 5.6. Delivery
    • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
    • Subscription Delivery Services Used, in % of Online Shoppers, 2017
  • 5.7. Players
    • Online Merchants' Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017
    • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
    • Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017

6. Italy

  • 6.1. Trends
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
    • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 - 2017
    • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017
  • 6.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2011 - 2018f
    • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 - 2018f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2018f
  • 6.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 6.4. Products
    • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 6.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 6.6. Delivery
    • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • Breakdown the Delivery Operators Used in E-Commerce, in %, 2017
  • 6.7. Players
    • Number of Online Stores, by Region, in Units, 2012, 2016 & 2017, and Change in 2017 Compared to 2016 and 2012
    • Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet Users, October 2017

7. Netherlands

  • 7.1. Trends
    • Breakdown of Online Purchases by Device, in %, 2017
    • Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
    • Cross-Border Online Spending, in EUR million, 2014 - 2017
    • Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015-2017
    • Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 7.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 7.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 7.6. Delivery
    • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017
  • 7.7. Players
    • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016

8. Spain

  • 8.1. Trends
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 - Q4 2017
    • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 - Q4 2017
    • Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017
    • Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q3 2017
    • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017
  • 8.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 - 2016
    • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017e
  • 8.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 8.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • Products Purchased Online, in % of Online Shoppers, 2017
  • 8.5. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • 8.6. Delivery
    • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 8.7. Players
    • Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017

9. Belgium

  • 9.1. Trends
    • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
    • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • 9.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
    • Online Share of Total Consumer Spending, in %, 2016 & 2017
  • 9.3. Internet Users & Online Shoppers
    • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
    • Online Share of Total Consumer Spending, in %, 2016 & 2017
  • 9.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • Top 5 Categories by Online Share of Total Spending, in %, 2017
  • 9.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
  • 9.6. Delivery
    • Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
    • Delivery-Related Barriers to Online Shopping, in % of Online Shoppers, Q2 2017
  • 9.7. Players
    • Top 10 Online Retailers by Online Sales in Belgium, FY 2016
    • Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017

10. Sweden

  • 10.1. Trends
    • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
    • Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, in %, Q1 2018
    • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
    • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
    • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017
  • 10.2. Sales & Shares
    • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 - 2018f
  • 10.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 10.4. Products
    • B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 10.5. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
    • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • 10.6. Delivery
    • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
    • Breakdown of Maximum Expected Delivery Time, in % of Online Shoppers, Q2 2017
  • 10.7. Players
    • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017

11. Switzerland

  • 11.1. Trends
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017
    • Cross-Border B2C E-Commerce Imports, in CHF billion, 2014 - 2017
    • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
  • 11.2. Sales & Shares
    • Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017
    • E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017
  • 11.3. Internet Users & Online Shoppers
    • Internet User Penetration, in % of Individuals, 2014 & 2017
    • Online Shopper Penetration, in % of Internet Users, 2014 & 2017
  • 11.4. Products
    • B2C E-Commerce and Mail Order Sales, by Product Category, in CHF billion, 2012 - 2017
    • Product Categories Purchased Online, in % of Online Shoppers, 2017
  • 11.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 11.6. Delivery
    • Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017
  • 11.7. Players
    • Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017

12. Denmark

  • 12.1. Trends
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
    • Share of Online Purchases Made via Smartphone, in %, 2017
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
    • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
    • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
  • 12.2. Sales & Shares
    • B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 - 2017e
    • Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017
  • 12.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 12.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 12.5. Payment
    • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • 12.6. Delivery
    • Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017
  • 12.7. Players
    • Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017

13. Finland

  • 13.1. Trends
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
    • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
    • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
  • 13.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
  • 13.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 13.4. Products
    • Breakdown B2C E-Commerce Sales of Products and Services, by Category, in %, 2017
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 13.5. Payment
    • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • 13.6. Delivery
    • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017
  • 13.7. Players
    • Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018

14. Austria

  • 14.1. Trends
    • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018
    • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • 14.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 14.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
  • 14.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 14.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 14.6. Delivery
    • Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017
  • 14.7. Players
    • Top 10 Online Shops by Revenues, in EUR million, 2016

15. Portugal

  • 15.1. Trends
    • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
    • Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June 2017
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
  • 15.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f
  • 15.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2017e & 2025f
  • 15.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
  • 15.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 15.6. Delivery
    • Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online Shoppers, June 2017
  • 15.7. Players
    • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and Category, June 2018
Back to Top