Market Research Report
Europe B2C E-Commerce Market 2018
|Published by||yStats.com GmbH & Co. KG||Product code||697890|
|Published||Content info||293 Pages/Charts
Delivery time: 1-2 business days
|Europe B2C E-Commerce Market 2018|
|Published: September 10, 2018||Content info: 293 Pages/Charts||
Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication from Hamburg-based secondary market research firm yStats.com, “Europe B2C E-Commerce Market 2018”.
The UK leads Europe in online retail sales volume
The UK, France and Germany are the B2C E-Commerce sales leaders in Europe and are expected to remain so for the next few years. Though countries on the Eastern and Southern fringes have experienced more rapid recent sales growth, Internet and online shopper penetration rates there lag the European average. Year-on-year growth in the double digits is expected for the whole region, according to forecasts cited in the yStats.com report.
Payment preferences differ but apparel is the consistent product choice throughout Europe
Payment method preferences vary across Europe. Online shoppers in France, Belgium and the Scandinavian nations, use credit or debit cards more than other methods, while in Spain and Italy, mobile wallets such as PayPal dominate, with e-wallets challenging plastic in the UK as well. Market data included in the yStats.com report reflect that shoppers in most nations of Europe consistently make clothing the leading product category in B2C E-Commerce.
Continued growth in B2C E-Commerce fostered by rising trends
The yStats.com report tells of trends that insure further growth of online shopping. Cross-border shopping is on the rise throughout Europe as shoppers enjoy the expanded product line and price advantage of shopping in other nations. Mobile shopping is another trend in E-Commerce as smartphones and merchant apps facilitate handheld purchases. The practice of doing online research before buying in a store, or visiting a brick and mortar merchant before purchasing online blurs the definition of retail channels, and is further trend leading to expanded B2C E-Commerce in Europe.
ASOS PLC, Alibaba Group Holding Ltd, Allegro Group Sp. z oo, Amazon.com Inc, Apple Inc, Bol.com b.v., CDON AB, CITILINK.ru, Ceneo S.A., Cnova N.V., Coolblue BV, D-MARKET Elektronik Hizmetler Tic. A.S.