Cover Image
Market Research Report

Latin America B2C E-Commerce Market 2018

Published by yStats.com GmbH & Co. KG Product code 742410
Published Content info 121 Pages/Charts
Delivery time: 1-2 business days
Price
Back to Top
Latin America B2C E-Commerce Market 2018
Published: November 2, 2018 Content info: 121 Pages/Charts
Description

"Online Retail in Latin America set for growth."

Online retail sales volume in Latin America lags the phenomenal growth seen in North America, Europe and Asia, yet there are indications that the region may be set for rapid growth. yStats.com CEO Yücel Yelken notes that “Latin America is influenced by Global E-Commerce trends such as mobile shopping and payments as well as cross-border purchases.” More details are revealed in yStats.com's newest report “Latin America B2C E-Commerce Market 2018”.

Brazil leads the region in B2C E-Commerce

Brazil is the regional leader in online retail sales volume and is expected to see continued growth. Purchases through mobile devices accounted for about a third of total online transactions in 2017, and the yStats.com report discloses that smartphones are used more often for online shopping research than purchases. The items frequently purchased online in Brazil through mobile include clothing, food and electronics.

M-commerce well accepted in Latin America.

Thanks to burgeoning smartphone penetration, mobile commerce has seen growth rates in the double digits in some nations of the including Argentina, where smartphone app for MercadoLibre is the most used shopping app. In Columbia and Mexico, smartphones are used to connect to the Internet at a rate nearly twice that of laptop Internet connection. Though M-commerce has recently propelled online shopping, surveys cited in the yStats.com report show that factors such as security concerns and delivery issues restrain more rapid adoption of B2C E-Commerce in Latin America.

Covered Regions:

Latin America.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc., Americanas.com SA, Apple Inc, B2W Companhia Digital, Booking.com Ltd., BuscaPe.com Inc., Cnova N.V. Co. Ltd, eBay Inc., Falabella Retail S.A., Google LLC, Groupon Inc., Ifood, Linio, Magazine Luiza S.A., MasterCard International Inc, Mercadolibre Inc., OLX Inc., Via Varejo S.A., Visa Inc., Walmart Inc., Wish Inc..

Table of Contents
Product Code: 1401

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Latin America, in %, 2017
  • B2C E-Commerce Sales, by Desktop, Mobile and Total, in USD billion, and CAGR, in %, 2017 - 2022f
  • Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2017
  • B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2017 & 2020f, and CAGR, in %, 2017-2020f
  • E-Commerce Penetration in Selected Countries in Latin America, in % Total Retail Sales, 2018f
  • Year-on-Year E-Commerce Sales Growth in Selected Countries in Latin America, in %, 2017 vs. 2016 and 2018f vs. 2017
  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
  • Online Shopper Penetration, in % of Internet Users, by Region, 2017e
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
  • Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
  • Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked Online Shoppers, by Selected Countries, 2017
  • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018

3. Brazil

  • 3.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 3.2. Trends
    • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
    • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
    • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017
    • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
    • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, 2017
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2018e
    • B2C E-Commerce Sales Forecasts, by 4 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2022f
    • E-Commerce Share of Retail Sales, in %, 2018f
    • E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2017
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2018
    • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2017
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
  • 3.6. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
    • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, 2017
    • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
  • 3.7. Delivery
    • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q2 2016 - Q2 2018
    • Logistics Services Used, in % of Online Retailers, 2015 & 2017e
    • Top 10 Factors Influencing Where to Make an Online Purchase, incl. Delivery-Related, in % of Online Shoppers, May 2018
  • 3.8. Players
    • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018
    • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
    • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2016

4. Argentina

  • 4.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 4.2. Trends
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in %, May 2018
    • Top 3 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • 4.3. Sales & Shares
    • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2017
    • Retail E-Commerce Sales, in ARS billion, 2008 - 2017
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 4.4. Users & Shoppers
    • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2016 & Q4 2017
    • Online Shopper Penetration, in % of Internet Users, in %, 2008 - 2017
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Top 5 Motivations to Purchase Online, in % of Online Shoppers, 2017
    • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2016 & 2017
  • 4.5. Products
    • B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2017
  • 4.6. Payment
    • Breakdown of E-Commerce Sales by Payment Methods, in %, 2016 & 2017
  • 4.7. Delivery
    • Breakdown of Delivery Methods Used in E-Commerce, in % Deliveries, 2016 & 2017
    • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2016 & 2017
  • 4.8. Players
    • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
    • Top 4 E-Commerce Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Argentina's Share of Total Visits on Desktop, in %, September 2018

5. Mexico

  • 5.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 5.2. Trends
    • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
    • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
    • Omnichannel Shopping Behavior, in % of Internet Users, July 2018
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017
    • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017
    • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2017
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in MXN billion, 2016 - 2018f & 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2018f
  • 5.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2017
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 - May 2017
    • Online Shopper Penetration, in % of Internet Users, July 2018
    • Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016 & July 2018
    • Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016 & July 2018
  • 5.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2017
    • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2016 & 2017
  • 5.6. Payment
    • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
    • Offline Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
  • 5.7. Delivery
    • Actions Taken by Online Shoppers to Qualify for Free Shipping, in % of Online Shoppers, Q3 2017
  • 5.8. Players
    • Top 10 E-Commerce Sites, by Unique Visitors, in millions, May 2018

6. Colombia

  • 6.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 6.2. Trends
    • Devices Used to Access the Internet, in % of Internet Users, July 2017
    • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in COP trillion, 2016 & 2017
    • E-Commerce Share of Retail Sales, in %, 2017
  • 6.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2016 & 2017
    • Breakdown of Online Shoppers, by Age Group and Gender, in %, July 2017
    • Online Activities Performed at Least Weekly, by Smartphone and Desktop/ Laptop, in % of Internet Users, April 2017
  • 6.5. Products
    • B2C E-Commerce Sales by Product Categories, in COP billion, 2016 - 2018f & 2022f
  • 6.6. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
    • Breakdown of E-Commerce Card Payment Transactions, by Credit Card and Debit Card, in %, 2016 & 2017
  • 6.7. Delivery
    • Top Reasons for Not Shopping Online, incl. Delivery-Related, in % of Internet Users Who Do Not Shop Online, 2017
  • 6.8. Players
    • Top 20 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
Back to Top